Understanding Digital Communication and Career Opportunities


Understanding Digital Communication and Career Opportunities

Rancakmedia.com – In the following post we will discuss the meaning of digital communication, keep reading until the end to get detailed information, happy reading.

Why do you see ads in your social media feeds or get emails about events and promotions that are relevant to your interests but not directly related to your interests?

Today's professionals cannot function without the expertise of those working in digital communications. There's never been a better moment to learn more about careers in digital communications.

There is a growing need in the job market for those with digital media capabilities (digital skills).

In fact, McKinley Marketing Partners says that digital marketing professional was the most hired marketing job in 2018, and 59 percent of marketing executives plan to hire for this role in 2019.

Understanding the Definition of Digital Communication

From a linguistic point of view, digital communication is the transmission of information through computer-based media. In other words, most forms of digital communication rely heavily on textual communication, be it via text communication (SMS), email, WhatsApp, or Facebook.

Online communication is another term for this type of digital communication. Digital communication is any type of communication that uses computers to send or receive messages or information.

Digital Communications Virtual reality computer software, multimedia CD-ROMs, and other forms of non-internet are examples of ideas that are important to digital communications.

What is Digital Communication

Simply put, digital communication covers the organization's online communications initiatives. There are many ways for businesses to stay in touch with current and potential customers, employees, and stakeholders.

To make the most of technology and communications, they need digital marketing experts with a lot of experience in this field.

Digital communications professionals are responsible for everything from creating online brand assets to building an active social media following.

“Today, the alternatives for obtaining information are much broader and faster than they were a few decades ago,” said Dr. Edward Powers, professor in Northeastern's Master of Science in Corporate and Organizational Communication and Bachelor of Science in Digital Communication and Media Program.

Digital professionals must be careful to use this new technology correctly.

Dr Powers provides an important example. The Danish office of the World Wildlife Federation has designed a campaign that takes advantage of the temporary nature of Snapchat messages to help save endangered animals.

Snapchat users are used to their selfies disappearing within seconds of being uploaded. To make their point, the group reminded Snapchat users about how quickly endangered animals can disappear.

A picture of the endangered animal was posted with the caption, “Don't let this be our last selfie.”

Digital Communication Campaign

WWF encourages people to take two easy actions: contribute and share content. It was a simple campaign, but a huge success. Within hours of the Snapchat post, 5.000 people had shared the post on Twitter.

More than 120 million Twitter users had seen WWF's message by the end of the week. The organization met its month-long fundraising goal in just three days.

WWF didn't just choose to publish on Snapchat because of the platform's popularity. They use a very clever strategy that ties together the message and media in a compelling way.

Employers in various fields are looking for professionals who know how to use digital tools to communicate well.

Quoting Dr. Powers, “you will have important skills if you can combine the traditional training that individuals in the marketing communications industry have relied on for decades with developments in digital technology.”

The demand for digital marketing professionals is growing rapidly across businesses, NGOs, government agencies and academia, with no signs of slowing down. Some communication systems may come and go, but digital communication is firmly established in our lives today. “

Communication in Digital Interaction

Employers across industries are looking for digital communications professionals with a variety of specialized skills. The chart below displays the top competencies hiring managers are looking for in 2017. It also provides forms and examples of digital communication.

Apart from the competency areas mentioned above, there are also several "soft skills" that can help you well in digital communication work, including:

Individuals who succeed in digital communications must have a high level of adaptability because goals in this field change frequently.

“Flexibility is highly valued in this role,” adds Dr. Powers. Employees who can easily adapt to change are in high demand among hiring managers.

Commitment to continuous learning: Continuing education is critical to remaining employable and leading in this field, adds Dr. Powers.

“It is difficult to predict future developments, but the most effective digital communications professionals dedicate themselves to lifelong learning to stay ahead of the rapid pace of change.”

A love of storytelling-Digital communications are often built on the art of persuasion, and one of the best ways to convince your audience is to build a good narrative.

Gaining empathy for your audience and understanding their motivations is essential if you want to be an effective communicator. After that,

If you can put yourself in the shoes of the other person you are trying to influence, you can build a more meaningful (and more successful) relationship with them.

Career Opportunities in the Field of Digital Communications

The Association for Data-Driven Advertising and Marketing saw significant growth opportunities for digital communications professionals as recently as last year in areas such as:

Content Marketing

This content marketing job requires you to create, create, and share engaging content to attract and retain the attention of target customers.

Unlike traditional forms of advertising, content marketing aims to make brands known as useful and reliable sources of information for potential buyers.

Digital Advertising

Professionals in digital advertising such as Google AdWords and Instagram created a plan and implemented it to reach a very specific audience.

Data Driven Marketing

This job involves trying different marketing strategies, evaluating and understanding data, and monitoring how well marketing efforts are working.

Search Engine Optimization (SEO)

SEO involves digital communication as well as digital marketing. Search engine optimization experts create, evaluate, and improve the content and technology on a company's website over time.

Social media professionals are responsible for designing and implementing social media marketing strategies to influence target audiences, which includes developing and curating visual and textual content.

They may also work as community managers, listening and reacting to social media users in a way that fits the organization's brand identity.

To get a job in digital communications, you need to know certain things, master digital skills, and know how to use those skills in the real world.

Basic Concepts in Digital Communication

Literally, communication comes from the Latin communis which means the same. The word “communication” connotes the idea of ​​two or more people talking at the same time to convey some type of message.

While Digital comes from the Greek Digitus which means fingertip, Value is represented by 10 fingers and consists of radix 1 and radix 0 (binary numbers). These binary numbers are used by all computer systems as their database.

Important digital communication ideas start with understanding the basics of digital communication. Among them is the definition of the internet, as well as other features. The understanding of digital communication will continue to develop after the development of technology-based tools.

Below, communications professionals will discuss 10 basic digital communication ideas.

  1. Cyberspace
  2. Virtual Reality (Virtual Reality)
  3. Maya Community
  4. Chat Rooms, MUDs, and Bots
  5. Interactivity
  6. Hypertext (Hypertext)
  7. Multimedia
  8. E-Business and E-Commerce
  9. Encryption and Decryption
  10. Digital Signature


The following are questions and answers about digital communication, namely:

What is Included in Digital Communications?

There are several media in digital communication today, such as e-mail, Whatsapp, Instagram, Facebook, and many more. Of course, this media helps the digital communication process.

What are the Types of Communication?

Verbal and nonverbal communication are the two main types of communication. However, apart from these two categories, communication is increasingly common online or online.

What are the Benefits Obtained from Digital Technology?

For Indonesia's millennial population, digital technology offers a variety of functions and advantages. Some of these functions and advantages include supporting work in developing, processing, storing, communicating and disseminating information quickly, with quality and efficiency.


Digital communications encompasses an organization's online communications initiatives. There are many ways for businesses to stay in touch with current and potential customers, employees, and stakeholders.

That is information about the meaning of digital communication and career opportunities. Hopefully the article above can be useful and helpful for all of you.

Also Read



Hi, let me introduce myself, Lutfi Hulasoh, I am a writer and techno blogger. I started creating a personal blog writing informative articles about the latest trends and developments in technology. My writing covers a wide range of topics, from mobile applications to artificial intelligence, and I can also provide easy-to-understand explanations to help readers understand complex concepts.