Samsung Experiencing a Rise in the Smartwatch Market
Rancakmedia.com – Samsung has seen a rise in the smartwatch market and is in second place with 14 percent market share, overshadowing Apple's dominance. Samsung saw its biggest gain in the third quarter of 2021, according to Counterpoint Research, thanks to the launch of the Galaxy Watch 4 series.
Market research firm Counterpoint Research released a smartwatch market share report for the third quarter of 2021. This upward trend has continued from the previous second quarter of 2021, when the number of people employed increased by double digits. During this time, Apple continues to dominate the Smartwatch market. With a 22 percent stake, the Cupertino, California-based company came out on top.
"Samsung's performance in the third quarter of 2021 was better than expected," said Sujeong Lim, senior analyst at Counterpoint Research. More than 60% of all smartwatches were sold in North America and Europe, according to Lim, where the share of mid- and high-priced smartwatches is significant.
Apple, on the other hand, has lost 10% of its market share in the past year (YoY). One of the reasons for the delay in the distribution of the Apple Watch Series 7, according to Counterpoint Research.
The Apple Watch Series 7 appeared to be having production issues prior to its introduction with the iPhone 13 launch event last September, leading to a halt in shipping.
Manufacturing of the Apple Watch has been slowing down, according to a Nikkei Asia report, due to the new, somewhat sophisticated design. According to Counterppint Research, Amazfit is in third place with the 6% market share.
Imoo and Hauwei are in fourth and fifth positions, with a market share of 6 percent and 5 percent, respectively. Garmin is in sixth place, with a market share of 5%.
WearOS Market Share Increases
Not only has the hardware evolved, but so has the share of the Smartwatch operating system. Samsung's growth in the third quarter of 2021 has also helped Google Wear OS, used in the Galaxy Watch 4, gain market share.
"Google's Android has maintained a strong share of the smartphone market, but has yet to gain traction in the wearable market," explained Lim.
Because, according to Lim, Google limits interface customization (UI) by Smartwatch manufacturers (OEM), and is not chosen by vendors because of low power efficiency and slow reactions.
According to KompasTekno from the Counterpoint page, Thursday (25/11/2021), there are still many Smartwatches on the market that prefer to use their own OS or Real Time Operating System (RTOS).
"This year's partnership with Samsung is a stepping stone for Google to grow its position in the wearable OS market, and appears to be on track to evolve into a more open device platform for today and into the future," added Lim.
Conclusion:
Counterpoint Research's smartwatch market share report for the third quarter of 2021 has been published. Apple continues to dominate the market with a 22 percent share, while Samsung's smartwatch has seen an increase and is in second place with 14 percent. Samsung saw its biggest gain thanks to the launch of the Galaxy Watch 4 series.
Over 60% of all smartwatches sold in North America and Europe. Apple Watch manufacturing has slowed down, according to a Nikkei Asia report.
Google Wear OS, used in the Galaxy Watch 4, is gaining market share. Amazfit is in third place with 6% market share, while Imoo and Hauwei are in fourth and fifth places. There are still many smartwatches on the market that prefer their own OS.