Vivo Becomes the Ruler of the Smartphone Market in Indonesia

Rancakmedia.com – According to the latest report from market research firm Canalys, Vivo dominates the smartphone market in Indonesia in the third quarter of 2021. According to the report, Indonesia shipped 9.3 million smartphones in the third quarter of 2021.

Vivo is the share of the market in the country, accounting for 23% of the smartphone market. Vivo managed around 2.1 million smartphones in the third quarter of 2021, if its calculations are correct.

Vivo surpassed four other mobile phone suppliers in terms of market share during this period with this shipment volume. Oppo (22%) ranks second, Samsung (18%) ranks third, Xiaomi (16%) ranks fourth, and Realme ranks fifth (13 percent).

According to the Canalys report, four of the five companies studied, including Vivo, showed deteriorating annual performance. In the third quarter of 2021, Vivo's annual growth percent remained "negative", or decreased by 15%. Vivo, on the other hand, appears to be seeing strong quarterly growth.

According to an official statement obtained by Rancakmedia, Tuesday (16/11/2021), Vivo smartphone shipments increased 76.9 percent year over year in the third quarter of 2021. According to Canalys, Vivo had a market share of 12% in the second quarter. year 2021.

According to Vivo Indonesia's Senior Brand Director, Edy Kusuma, the company's sizeable quarterly growth was driven by Vivo's diverse product lines catering to different customer segments and demands. Vivo launched a number of new smartphones in the third quarter of 2021, ranging from entry-level to flagship.

"This is a joint victory not only for Vivo as a technology brand, but also for all Vivo partners in Indonesia for their dedication and commitment during this difficult time," said Edy.

Vivo dominates the smartphone market in Indonesia and is also doing well in the world market, but at a slower pace. According to Canalys, Vivo will dominate 10% of the worldwide smartphone market in the third quarter of 2021.

This overall market share increased by 1% year-over-year in 2020 (YoY). Vivo ranks fourth in the ranking of the world's major mobile phone vendors with a market share of 10%

Conclusion

Vivo is the share of the market in the country, accounting for 23% of the smartphone market. Vivo managed around 2.1 million smartphones in the third quarter of 2021, if its calculations are correct. Oppo is in second place, Samsung (18%) is in third place, Xiaomi (16%) is in fourth place, and Realme is in fifth place (13 percent). The Canalys report said Vivo's percent annual growth remained "negative," or decreased by 15%.