What is Google Adwords Understanding and Its Benefits

Rancakmedia.com – What do you know about what is Google Adwords? If you don't know it, you should refer to the article that we have provided below so that you can understand it more easily.

AdWords is a service offered by Google that enables the inclusion of advertisements into the natural search engine results. The term Google Adwords is used to describe sponsored links that appear alongside search results on Google.

By using Google Ads, we can create ads that will only appear when users search for the products or services we provide. AdWords has changed its name to Google Ads.

Internet entrepreneurs who have requested the features recently. So, let's understand the article about Google Adwords below and find out all there is to know about it.

The definition of Google Adwords is

In today's digital age, it is very important for every online business owner to have access to features that facilitate the advertising of his company to the intended target.

In fact, Google has developed a feature called Google Adwords specifically to solve this problem.

The definition of Google Adwords is

Google AdWords is a feature for advertising on Google search pages using certain keywords related to your business or business.

Of course, this feature is advertised as being able to solve many of the problems that plague Internet business owners.

Google Adwords officially changed its name to Google Ads on July 24, 2018. Although the name has changed, the features and functions remain the same.

Advantages in Using Google Adwords

Easily have the opportunity to expand your business when you choose to market your brand or product using Google Ads features.

It is common knowledge that many companies and entrepreneurs are moving their trading online.

Using this Google Ads function shows great courage, because it shows that you are willing to take your company into the modern era of digital marketing.

As for some of the advantages of using Google AdWords, here are some of them:

Google Rules the Online Market

If you have questions about anything from where to shop to how to find the most irrelevant facts, Google can help you find the answers.

According to statcounter.com, Google now has a staggering 92.07 percent share of the global market for search engines. According to statcounter, Google has succeeded in dominating the Indonesian search engine market with up to 97,44%.

Google Rules the Online Market

It is true that there are other search engines besides Google, however, their combined market share is only 0.93%, with Yahoo receiving 0.36% and Bing achieving 0.04%.

With Google's extensive resources, it makes sense that promoting your company using Google Ads will yield excellent results.

More Specific Target Market

Google Ads allows you to target your ideal buyer specifically. This market may be as wide as Sabang to Merauke, or it may be focused on one city or area.

Advertisement can be limited to display only on certain gadgets, other than the intended target. All eyes will be on Google across desktops, notebooks, tablets and mobile phones.

However, you can schedule your ads to start appearing on all of these devices at once or pick and choose which ones to show.

Ads can be targeted by location, device and time of day using Google Ads. For example, you can schedule when your ad will appear.

This is especially helpful when operating hours are limited. You can set your own ad serving schedule here, taking into account things like your business hours of operation (e.g. Monday to Friday, 8am to 5pm).

Having a Google Adwords account and a willingness to start an online company and your desire to create an internet business, is a powerful combination

Cost Savings

You may have heard that Google AdWords advertising can be a bit expensive. But actually, Google AdWords advertising is very cheap, starting from 50,000 Rupiah.

In fact, if you take a PPC or Pay Per Click approach, you'll probably end up spending even less. Only when your intended recipient clicks, you will be charged.

Benefits of Google AdWords

The more you learn about Google AdWords, the more curious you'll be about how it can help your business grow.

Advertising is a proven method to expand business share. Google AdWords ads will be used as part of the marketing plan. The advantages of using Google AdWords advertising are outlined below.

Benefits of Google AdWords

Ease In Targeting Ads

Google AdWords users have a great deal of creative control over the ads they serve. Where you can target those who are already interested in your business or product. Relevant search terms for this purpose include your company in its offer.

This way, if a potential customer is looking for anything related to your business or product, it will show up in the search results.

Apart from using keywords, you can narrow your audience by region, age, language, time of day, and even the device they use to access the internet.

Traffic Will Rise Faster and Targeted

Ad prices on Google AdWords are determined using the PPC (Pay Per Click) model. Hence, in the future, your website visitors will be charged for your ads on a cost per click basis.

Let's say your daily advertising budget is IDR 100,000, and your cost per click is IDR 1,000. Finally, you can divide your daily ad spend by the expected number of visitors and arrive at a figure of around 100 clicks per visitor.

You can target audience members instead of just random site visits. If in the past you had to enter your target demographics and keywords manually for your business or product to appear in relevant search results, now everything is done automatically. Thus, the potential to attract new clients is increased.

Website and Business Reputation Will Increase

Search engine optimization (SEO) strategies, in which we improve our website by focusing on certain keywords, are also commonplace in the realm of digital marketing.

If you are worried that using Google Ads will have a negative impact on your site's SEO, you don't need to worry. Plus, optimizing your site will benefit from Google ads, so you'll be ahead of the curve.

Increased Sales Turnover

Google AdWords is a particular way to increase your company's business. Because in the end Google will display your business or product in its search results.

Naturally, it will increase the chances that you will have a lot of visitors. The ultimate goal is for those who come in to become paying clients for life.

Here we will discuss what Google AdWords is and why taking advantage of Google ads is a good idea.

Now that we live in the digital era, digital marketing is often considered as the most efficient and useful method.

Likewise, advertising your business and its ads on Google will most likely have a significant effect on the growth of your business.

How to Use Google Adwords

Now that we have a shared understanding of what Google Adwords is and why it's useful, we should learn the ins and outs of using Google Adwords effectively. So here's an overview on how to take advantage of Google AdWords:

How to Use Google Adwords

Create a Google Account

Actually, you can use your own Google account to access Google Ads. You can open a separate Google account for your Google Ads needs if you don't want to be inundated with emails.

Select Goals

Once you're logged in, you'll be greeted with a prompt to choose a target for your ad. There will be three options for actions that can be taken in goals, making phone calls, physically visiting your business, and performing certain activities on your website.

If you want to read the three goals first, you can do so by selecting the text "pock aim" in the right corner of the page.

Select Target Location

Here, you can adjust the target to your own needs. You can modify your search target. One of the positive effects of using Google Ads is this.

Select a Business Category

The next step is to classify your product or service into the appropriate business. Identification business type you if you are in the business and business or culinary industry.

This is done so that the right market and target can be selected in the future. Do not make hasty decisions about what type of business to start, as this will have far-reaching consequences.

Make Ad Copy

You will need strong copywriting skills to make the most of this page. Because ad words are critical to the success of any Google AdWords campaign.

Google also has limits on the number of characters you can use in your ad text. Google ads have a 30 word limit for headlines.

Google limits ads to no more than 80 words in content. As a result, you need to be careful when writing ads. The targeted traffic volume is expected to grow rapidly.

Ad prices on Google AdWords are determined using the PPC (Pay Per Click) model. Hence, in the future, your website visitors will be charged for your ads on a cost per click basis.

Let's say your daily advertising budget is IDR 100,000, and your cost per click is IDR 1,000. Finally, you can divide your daily ad spend by the expected number of visitors and arrive at a figure of around 100 clicks per visitor.

You can target audience members instead of just random site visits. If in the past you had to enter your target demographics and keywords manually for your business or product to appear in relevant search results, now everything is done automatically. Thus, the potential to attract new clients is increased.

Insert Photo

Choose an image of your company logo however, it is completely optional.

Get Price Quote

Google Adwords allows you to choose your price per click, impression or conversion at your own discretion.

Google's ability to set up a PPC, or Pay Per Click, system means you can stop worrying about how much money you're going to spend on advertising.

Only when people actually interact with your ad do you have to pay cash. Use of this technique is said to result in greater financial savings.

It's up to you how much you want to spend on advertising. However, if this is your first time working with Google Ads, a cost-effectiveness analysis should come first.

Choosing a Payment Approach

Choose a payment method as the last step. Payments made through Google Ads can be made in a number of ways, including bank transfers and credit card purchases. Bank transfers are a credit card alternative for paying for Google Ads.

FAQs

Some questions and answers about what is google awards, as follows:

Explain What's the Difference between Google Adwords and Google Adsense?

The difference is that advertising marketing uses Google Ads, while publishers use Google AdSense. With Google Ads, you can promote your business on Google's ad network (including search engine sites like AOL and Ask.com).

What are the Advantages of Using Google Adwords?

The advantage of using Google Adwords is not only that it can help you gather valuable customer information, but it can also increase product visibility and recognition. Brand awareness, which refers to how well known your products are to potential buyers, increases the more often people see your website at the top of their search results.

Conclusion

Google AdWords is a feature for advertising on Google search pages using certain keywords related to your business or business.

This is information about what Google Adwords is, I hope the above article can be useful and helpful for all of you.

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