Understanding Digital Communication and Career Opportunities

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Why do you see ads in your social media feeds or get emails about events and promotions that are relevant to your interests but not directly related to your interests?

Today's professionals cannot function without the expertise of those working in digital communications. There's never been a better moment to learn more about a career in digital communications.

There is a growing need in the job market for those with digital media skills (digital skills).

In fact, McKinley Marketing Partners said digital marketing professionals were the most hired marketing jobs in 2018, and 59 percent of marketing executives plan to recruit for these roles in 2019.

Understanding the Definition of Digital Communication

From a linguistic point of view, digital communication is the transmission of information via computer-based media. In other words, most forms of digital communication rely heavily on textual communication, be it via text communication (SMS), email, WhatsApp or Facebook.

Understanding the Definition of Digital Communication

Online communication is another term for this type of digital communication. Digital communication is any type of communication that uses a computer to send or receive messages or information.

Digital Communications Virtual reality computer software, multimedia CD-ROMs, and other forms of the Internet non-Internet are examples of ideas that are important to digital communications.

What is Digital Communication

simply put, digital communication includes the organization's online communications initiatives. There are many ways for businesses to stay in touch with current and potential customers, employees, and other stakeholders.

To make the most of technology and communication, they need digital marketing experts with a lot of experience in this field.

Digital communications professionals are responsible for everything from creating brand assets online to building an active social media following.

“Today, the alternatives for getting information are much more widespread and faster than they were a few decades ago,” said Dr. Edward Powers, professor of Northeastern's Master of Science in Corporate and Organizational Communication and Bachelor of Science in Digital Communication and Media Program.

Digital professionals must take care to use this new technology properly.

Dr Powers provides an important example. The Danish office of the World Wildlife Federation has devised a campaign that capitalizes on the transitory nature of Snapchat messages to help save endangered animals.

Snapchat users are used to their selfies disappearing within seconds of being uploaded. To get their point across, the group reminded Snapchat users how quickly endangered animals can disappear.

A picture of an endangered animal was uploaded with the caption, "Don't let this be our last selfie."

Digital Communications Campaign

WWF encourages people to take two easy actions: contribute and share content. It was a simple campaign, but a huge success. Within hours of the Snapchat post, 5,000 people had shared the post on Twitter.

Digital Communications Campaign

More than 120 million Twitter users have viewed WWF's message at the end of the week. The organization met its month-long fundraising goal in just three days.

WWF didn't just choose to publish on Snapchat because of the platform's popularity. They employ very clever strategies that bring messages and media together in an engaging way.

Employers in various fields are looking for professionals who know how to use digital tools to communicate well.

Quoting Dr. Powers, “You will have important skills if you can combine the traditional training that individuals in the marketing communications industry have relied on for decades with the development of digital technologies.”

The demand for digital marketing professionals is growing rapidly across businesses, NGOs, government agencies and academia, with no signs of slowing down. Several communication systems may come and go, but digital communication is firmly established in our lives today. “

Communication in Digital Interaction

Employers across industries are looking for digital communications professionals with a range of specific skills. The chart below showcases the top competencies hiring managers are looking for in 2017. It also provides forms and examples of digital communication.

In addition to the competency areas mentioned above, there are also several "soft skills" that can help you well in digital communication work, including:

Individuals who are successful in digital communications must have a high degree of adaptability because goals in this field change frequently.

“Flexibility is highly valued in this role,” adds Dr. powers. Employees who can easily adapt to changes are in high demand among hiring managers.

Commitment to continuous learning: Continuing education is critical to staying employable and at the forefront of the field, added Dr. powers.

“It is difficult to predict future developments, but the most effective digital communications professionals devote themselves to lifelong learning to stay ahead of the rapid pace of change.”

A love of story-telling-digital communications is often built in the art of persuasion, and one of the best ways to convince your audience is to construct a good narrative.

Gaining empathy for your audience and understanding their motivations is essential if you want to be an effective communicator. After that,

If you can put yourself in the shoes of the other person you are trying to influence, you can build a more meaningful (and more successful) relationship with them.

Career Opportunities in the Field of Digital Communications

The Association for Data Driven Advertising and Marketing saw important growth opportunities for digital communications professionals as recently as last year in areas such as:

Career Opportunities in the Field of Digital Communications

Content Marketing

This content marketing job requires you to create, create and share engaging content to attract and retain the attention of target customers.

Unlike traditional forms of advertising, content marketing aims to make brands known as a useful and reliable source of information to potential buyers.

Digital Advertising

Professionals in digital advertising such as Google AdWords and Instagram creates a plan and implements it to reach a very specific audience.

Data Driven Marketing

This job involves trying different marketing strategies, evaluating and understanding data, and monitoring how well marketing efforts are working.

Search Engine Optimization (SEO)

SEO involves digital communication as well as digital marketing. Search engine optimization specialists create, evaluate and improve content and technology on company websites from time to time.

Social media professionals are responsible for designing and implementing social media marketing strategies to influence target audiences, which includes developing and curating visual and textual content.

They can also work as community managers, listening to and reacting to social media users in a way that fits the organization's brand identity.

To get a job in digital communications, you need to know certain things, master digital skills, and know how to use those skills in the real world.

Basic Concepts in Digital Communication

Literally, communication comes from the Latin communis which means the same. The word "communication" connotes the idea of two or more people speaking at the same time to convey some type of message.

Basic Concepts in Digital Communication

While Digital comes from the Greek Digitus which means fingertip, Value is represented by 10 fingers and consists of radix 1 and radix 0. (binary number). This binary number is used by all computer systems as its database.

The idea of digital communication that matters starts with understanding the basics of digital communication. Among them is the understanding of the internet, as well as other features. The definition of digital communication will continue to grow after the development of technology-based tools.

In what follows, communications professionals will discuss the 10 basic ideas of digital communications.

  1. Cyberspace
  2. Virtual Reality (Virtual Reality)
  3. Mayan Community
  4. Chat Rooms, MUDs and Bots
  5. Interactivity
  6. Hypertext (Hypertext)
  7. Multimedia
  8. E-Business and E-Commerce
  9. Encryption and Decryption
  10. Digital Signatures


The following are questions and answers about digital communication, namely:

What is Included in Digital Communication?

There are several media in digital communication today, such as e-mail, Whatsapp, Instagram, Facebook, and many more. Of course, this medium helps the process of digital communication.

What are the Types of Communication?

Verbal and nonverbal communication are the two main types of communication. However, apart from these two categories, it is increasingly common for communication to take place online or in networks.

What are the Benefits Obtained from Digital Technology?

For Indonesia's millennial population, digital technology offers a variety of functions and advantages. Some of these functions and advantages include supporting work in developing, processing, storing, communicating, and disseminating information quickly and with quality and efficiency.


Digital communications includes an organization's online communications initiatives. There are many ways for businesses to stay in touch with current and potential customers, employees, and other stakeholders.

Thus information about the meaning of digital communication and career opportunities, I hope the article above can be useful and helpful for all of you.

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