Function of Slogans in Advertising, Here's the Explanation!

Lovata Andrean

The function of slogans in advertisements is the explanation – The following is an explanation of the function of slogans in advertising that you may not know. What exactly are advertisements, posters and slogans? Come on, take a look at the article below.

The phrase advertising is very clear, whether it refers to advertisements on television, the internet, magazines, newspapers, banners, pamphlets or billboards. Even in educational settings, advertising is a school subject.

Advertisements can be seen and read almost anywhere. It's as if advertising follows individuals all day long. Almost everywhere, including at home, on the streets, in markets, at schools and elsewhere, advertising is widespread.

We have been besieged by advertisements in all directions and at all times. Advertising allows it to penetrate almost every aspect of an individual's life.

Understanding Advertisements, Slogans and Posters

The following is the meaning of advertisements, slogans and posters, including:


Advertising is part of the commercial category. Business and people promote their goods and services through advertising. Advertisements can be seen as notifications intended to persuade or encourage a group of people.

It is believed that this advertisement will convince people to buy the advertised goods or services.

Advertising Characteristics

The language is easy to understand and remember.

Attract interest and encourage readers to buy or use advertised goods and services.

Advertising Terms

  1. The language and vocabulary are organized and without word ambiguity.
  2. The language used is easy to remember and interesting for readers.
  3. Don't belittle or criticize ads that are comparable to other companies.
  4. You can't lie, you have to be honest as you are.
  5. Every time you want to create an advertisement, pay attention to language, ethics, manners and target market.

Benefits of Advertising

The product will increase in popularity in the eyes of the public.

When a product is promoted, business revenue may sell or skyrocket.


A slogan is a short word or phrase used as a basis for the direction, guiding concept of a company, organization, etc. Slogans are sometimes known as mottos. Slogans emphasize the density of meaning and economy of language.

Examples of slogans include the following:

  1. Stand the same height, sit the same low (Slogan about the need to prioritize equality between people.)
  2. United we stand, divided we fall (Slogan about the need for unity and oneness.)
  3. No day without achievement (Slogan about the importance of making achievements every day.)
  4. Being Healthy is Expensive, So We Must Be Able to Maintain Our Health (Slogan about the importance of maintaining health.)
  5. A Strong Soul Makes a Healthy Body (Slogan about the importance of exercise.)
  6. Let's Protect the Environment Together for a Better Life (Slogan about preserving the environment.)
  7. Cleanliness Is Part of Faith (Slogan about the importance of maintaining cleanliness.)
  8. Stop Global Warming Now (Slogan about reducing global warming.)

Typically, slogans are created to encourage someone to do something, such as buy a product or comply with guidelines. Therefore, word choice needs to be checked and sentences should not be too long.

Slogans have qualities that differentiate them from advertisements and posters. Among the distinguishable aspects of a slogan are the following:

  1. It consists of several interesting words because its main purpose is to be easy to remember.
  2. Is it a public product or service.
  3. Slogans can also serve as mission statements for organizations or communities.


Plaques (words and images) placed in public spaces are called posters. Posters are similar to advertisements in that they inform a group of people about a concept, new item or important event. Posters rely on a combination of visuals and text.

Usually posters are installed in public spaces. Posters can be compared linguistically to advertisements and slogans. Posters use concise, clear, attractive and comprehensive language.

Posters are developed for a variety of reasons and subject matter. Based on the content, there are several types of posters, including:

  1. This poster advertises a product for sale to the general public.
  2. Product manufacturers use these posters extensively to expose their goods to the general public in the belief that it will increase sales.
  3. This poster is intended to provide information about an activity or event.
  4. This poster usually displays the name of the event, place and time.
  5. The purpose of this poster is to attract a lot of people to the event.
  6. Educational Posters This kind of poster focuses on education-related topics, such as promoting programs and encouraging active learning.
  7. Community Service Poster, this poster provides information to the public about new government initiatives.

Advertising, Slogan and Poster Functions

The aim of advertisements, slogans and posters is the same, namely to convince people to persuade them to buy what has been advertised.

Advertising is not only intended to sell goods. The lifestyle, habits, preferences and identity of a person and society are also influenced by advertising.

The following are other functions or objectives of advertising:

  1. Advertising teaches customers about the attributes of a product and its advantages.
  2. The transformational function of advertising is to change customers' views about brands, purchasing behavior, lifestyle and ways to achieve success.

Advertising elements, slogans and posters:

  1. Advertising: Words, text, movement, and sound.
  2. Slogan: Sounds and words.
  3. Poster: Words and text.

Forming Elements

Advertisements, posters and slogans all have a number of common elements. The basic elements of advertising, consisting of source, message, medium, recipient, impact, feedback and context help clarify its purpose.

  1. Sources include advertisers, initiatives and funds from ad placement.
  2. Messages are information that is sent. The form can consist of spoken words or nonverbal messages.
  3. Media is the method used, including print media, electronic media and other means.
  4. The recipient is the person or organization who is the focus or object of an advertisement.
  5. Changes in the recipient's attitudes, thought patterns, behavior and way of life are considered effects.
  6. Feedback is the recipient's response, reaction, or intended response, such as purchasing the item offered and refusing to use the drug.

Advertising Purpose

The format and substance of ads are very different. There are notification advertisements, public service advertisements and offer advertisements. The following are further categories of advertising:

  1. Strategic advertising is used to build a company's brand or reputation.
  2. Tactical advertising is intended to encourage people to buy a particular brand instantly. In general, these ads provide customers with a special, limited-time offer that encourages same-day response.

Differences between Advertisements, Slogans and Posters

The example above illustrates the difference between advertisements, slogans and posters. Following are the differences between advertisements, slogans, and posters:

  1. Combining visual elements, words, action and music, advertisements are attractive texts.
  2. A slogan is persuasive writing that emphasizes the elements of words.
  3. Displayed in public spaces, posters are persuasive writing that emphasizes the power of visuals and words.


The following are questions and answers about the function of slogans in advertising, including:

What are examples of slogans?

A slogan is a short, catchy, and easy to remember statement that describes or conveys the purpose of an action. Examples of slogans include “Peace is beautiful.”

What is the Structure of a Slogan?

Slogans have no structure. Slogans are also simpler than advertisements and posters because they only consist of short lines. However, when writing, it is important to remember that slogan phrases should be short, concise, concise and significant.

What is the Importance of Slogans in an Advertisement?

The importance of advertisements and slogans that are easy to remember for those who have read or seen them. In addition, candidates must be able to describe the product. In other words, advertising slogans are an inseparable component.


The summary above discusses the importance of advertising, slogans and posters. Additionally, they can use all three to advance their business and face increasing competition.

If you find it difficult to create your own promotional materials, you can use a service that provides it.

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Lovata Andrean

Hi, I'm Lovata, I'm not Ai but I am a content writer for SEO, Technology, Finance, Travel, Cooking Recipes and others. I hope this can be useful for all my friends. Thanks