How to Innovate Flash Coffee in the Midst of a Pandemic

Rancakmedia.com - Lots method for Flash Coffee to innovate during a pandemic, such as developing a new application that allows food and beverage delivery directly to customers' homes without the need for delivery.

"Our customers can't wait Flash Coffee application to include shipping options. This is a natural evolution of the grab-and-go strategy that has become our hallmark," said Country Head of Marketing, Flash Coffee Indonesia, Grace Surya, Monday, March 7 2022.

Grace Surya admits that with the grab-and-go strategy that started this month, her party has touched more consumers. Especially for those who are still working from home during the epidemic (work from home). "Those who are WFH must continue to consume Flash Coffee regularly. All you have to do is open the application, pay and we will deliver it,” he said.

During the campaign period, consumers will enjoy free postage until March 31, 2022. In addition, every delivery order using the Flash Coffee application will get a flash point.

Flash Coffee's Efforts to Innovate in the Midst of a Pandemic

For limited orders, Flash Coffee offers free shipping on all orders of IDR 80,000 or more. Each order placed through the app is worth up to 15,000 points, and orders paid using OVO points are worth up to 10,000 OVO points back, according to him.

Flash Coffee's Efforts to Innovate

Present since 2020, Flash Coffee has more than 80 outlets spread across Jabodetabek. Flash Coffee has also been operating in Thailand, Singapore, Taiwan, Japan, South Korea and Hong Kong, apart from Indonesia.

Flash Coffee is backed by Rocket Internet, Delivery Hero, White Star Capital, CX Ventures, Global Founders Capital and Conny & Co, and is now in the process of raising Series B capital.

Conclusion

The covid-19 epidemic is being tackled by the coffee shop Flash Coffee. Various methods are used, such as developing a new application that allows food and beverage delivery directly to customers' homes without the need for delivery.

Flash Coffee is backed by Rocket Internet, Delivery Hero, White Star Capital, CX Ventures, Global Founders Capital and Conny & Co, and is now in the process of raising Series B capital.

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