Definition of Public Relations, Benefits and Duties

Lutfi

Public Relations Tasks Functions Activities
Public Relations Tasks Functions Activities

Rancakmedia.com – The definition of public relations or PR is a management function that analyzes public attitudes, behavior and opinion to find out what policies a person or organization can take to promote the best interests of the public.

A PR (Public Relations) career in a company works to make the company more functional by dealing with bad press and public relations. Because public relations influences people's impressions of a company, it is considered to benefit the company.

To this end, he must help shape the company's image so that people think favorably of it. Meanwhile, a company's public relations job often involves sourcing stories and pitching them to journalists.

They had to do additional important work including investigating the location and assessing their belongings. If public relations is confused about the PR company's clients, then he must be able to find something new to restore the company's image.

The following is the definition of public relations

The press is closely related to public relations work. Especially the public relations department Mass media has the power to make or break a company; therefore, PR companies must be able to find the source of the mistakes they make with the press.

Big news outlets whose sole purpose is to gather information sometimes end up writing about events at a company in an inappropriate manner.

Understanding public relations

Journalism ethics prohibit reporting about certain things, but journalists find it profitable to cover things they would otherwise avoid. Because of public relations, we can clear up misinterpreted news and reports.

A company's image and reputation have become more important in an era of greater competition, and PR firms need to use their intelligence to formulate tactics that will give their clients' companies a shine. In the era of competition that has entered the field of public relations, establishing, maintaining and growing an image, including reputation, is vital (important).

Activities in Public Relations Public Relations

Basically, public relations activities consist of activities that use verbal and nonverbal communication methods. Most of the communication activities verbal is a type of press such as writing press releases, writing presentations, and writing reports.

Press conferences, visitor guides, public relations meetings, broadcasters, information desks, and other types of verbal communication can be found throughout the city. Exhibitions are just one of many non-verbal communication activities including holding seminars, organizing events, compiling research, and collecting press clippings.

Writing, editing, media relations, event planning, speaking, producing, researching, program development, and consulting are some of the major activities of public relations. Activities such as planning, coordination, and negotiation that require the most time are prioritized over those that do not.
There are many public relations activities, among others

  • Establish good relations with the community, and foster good relationships with customers.
  • Building positive employee relations, including good communication and collaboration between upper management and lower leaders.
  • We must establish good relationships with parties who have collaborated with us, including public relations, companies around the company, and other similar relationships.
  • Developing a strong relationship with the government, such as a very good relationship.
  • Public relations work cannot thrive unless good media relations are maintained. Therefore, public relations must focus on appropriate and effective media relations so that no one is harmed.

The following things from bad publicity are prohibited by Public Relations:

  • Leaking secrets, corruption, and other instances of misconduct are all types of mistreatment that people are exposed to.
  • Providing information that cannot be traced, or cannot be accounted for and the source is unknown.
  • A person who helps other individuals in need, but also participates in corrupt individuals and engages in immoral activities.
  • Using methods to control people and cause them to behave by making them feel tied to their situation methods

Public Relations Duties

Public Relations: Theory and Practice, published by Djanaid (1993), states two objectives of PR: one function emphasizes personal relationships between public relations and the public, while the other concentrates on facilitating commercial transactions.

Public Relations Functional Attributes

This is comparable to “path leader”. Therefore, the public relations department acts as a “front runner” with a stand-alone “group” of corporate objectives.

In this case, the role of public relations is to prepare public relations to accept organizational policies and find public relations interests. It should also evaluate public and corporate behavior and recommend it to management.

Furthermore, they must also prepare the basis for mutual understanding, trust and mutual assistance with the goals of the public or company they represent.

Public Relations Repair Operations

Any organization or institution with a public relations problem or crisis must use public relations to address the resolution of this problem.

While Cutlip and Center describe PR as consisting of the following components. Work to help management succeed in their activities and achieve company goals.

Public Relations Promote two-way communication with the public

Serve the public and provide advice to business leaders to help make decisions in the public's best interests. Maintain good relations between the organization and the public both inside and outside.

Role of Public Relations Officer

Public Relations has a key role, and can be divided into two main areas: the first is the “Managerial Role” at the “Management” level, which has three additional roles: communication expert, process facilitator, and communications. These three roles also have two subdivisions that each manage different parts of the three role functions. Thus, the existence of the following positions has been established:

Reliable receiving communications from experts

PR officers are considered expert-level professionals. He is a consultant who helps CEOs and other corporate leaders. The relationship between them is similar to that between a doctor and a patient.

Process facilitator for the problem solving process

That is, PR managers are involved in or an integral part of every operation. He joined the team regardless of whether he would be the team leader in managing crisis management.

Communications Ambassador

A public relations officer is someone who helps create public channels of communication and handles a variety of tasks, such as helping people and companies connect and find each other.

Communication with Technicians

Those in the public relations sector who perform technology communications services are considered public relations officers.

Conclusion:

PR Career (Public Relations) in a company works to make the company more functional by dealing with bad press and public relations. Because public relations influences people's impressions of a company, it is considered to benefit the company. Public relations should not only use information to gain the public's view of the company and the role of their brand.

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Lutfi

Hi, let me introduce myself, Lutfi Hulasoh, I am a writer and techno blogger. I started creating a personal blog writing informative articles about the latest trends and developments in technology. My writing covers a wide range of topics, from mobile applications to artificial intelligence, and I can also provide easy-to-understand explanations to help readers understand complex concepts.