Promotion of Business Products Using Website

Rancakmedia.com – Promotion of business products using websites, many product marketing have started using websites via the internet in this modern era. The following terms are often associated with this technique.

Promotion of Business Products SEO Techniques

SEO is a technique for website optimization to get more customers from several search engines like Google, Bing and Yahoo! without paying for publicity. The SEO technique itself is considered the most successful because it doesn't cost too much and because potential customers are probably the highest. No wonder many business people start promote their products on the website using SEO techniques.

Google Search Engine is the place that most business people enjoy. Of the 110 million Internet users in Indonesia, 98% always uses Google as a place to find information, products and services. Is it easy to promote products using SEO techniques using a website?
This is not easy, it takes effort to understand SEO, from on-page SEO, off-page SEO to technical SEO.

Examples of SEO Results in Product Promotion

Everything is done in stages and it usually takes up to 3 months to attract traffic to the website. Don't forget the consistency of the website owner. Because SEO is a continuous digital marketing technique. That's why SEO is often referred to as a long-term investment for the promotion of business products.

Examples of SEO Results in Product Promotion

Regarding the results themselves, the number of products sold can be seen in the search results of the Google search engine at first. As in the image below. Niagahoster managed to rank #1 in the keyword “website services”. This means that Niagahoster has the best chance of finding website building services on Google for early buyers.

Promotion of SEM Engineering Products

SEM is the second method for promoting business products on the website. The idea is more or less identical to SEO, which relies on search engines to reach as many consumers as possible.

SEM does not, however, require optimization on its website. However, it needs a publicity budget that must be provided every day.

SEM can be used as an option for companies that cannot rank first in search engines. They decided to pay the search engines on the first page to show their website.

SEM Fee Promotion

Every page on a website that uses SEM techniques on the first page must pay to the search engine. The fee for these payments varies depending on the number of potential customers and the competitive fees available on the internet.

The higher the potential and competition, the more expensive the SEM technique will be. All costs are determined based on clicks and impressions.

For individuals who don't understand how often our ads appear on search engines, impressions are. One user can count 100 impressions.

Examples of promotion of SEM techniques on the website

The keyword “website creation service” shows an example of an advertisement on a website that uses SEM techniques. The first to be named “Ads” is called SEM.

Product promotion content marketing techniques

Usually, this technique is used on news websites and blogs. They rely on the substance of the article to promote their products to consumers.

The goal is that users want to buy the product after the user sees the substance of the article. Even if they never saw his true appearance.

FAQ

Product Promotion Example

  1. Flash Sale
  2. Cashback
  3. New Product Pre-order Promotion
  4. Hari Raya Promotion
  5. Laundry Promotion
  6. Free Shipping
  7. Buy 1 Get 1 Free
  8. Discount Coupon for First Purchase

What is a Good Promotion Strategy?

  1. Join a community of fellow businessmen.
  2. Understanding the product's target market
  3. Create attractive brochures and banners
  4. Promotion using memes
  5. Making promotional videos via YouTube
  6. Selling via marketplace
  7. Create a website
  8. Social media marketing

How to Introduce a Product?

  1. Introducing the product to direct customers
  2. Product sharing
  3. Become a sponsor for certain events
  4. Measuring success
  5. Funds needed
  6. Select media
  7. Promotion mission
  8. Market segmentation

Conclusion :

SEO is a technique for website optimization to get more customers from several search engines like Google, Bing and Yahoo! without paying for publicity. SEM is the second method to promote products on the website using SEO techniques. The idea is more or less identical to SEO, which relies on search engines to reach as many consumers as possible.

The first to be named “Ads” is called SEM. Usually this technique is used on news websites and blogs to promote their products to consumers. The goal is that users want to buy the product after the user sees the substance of the article. All costs are determined based on clicks and impressions.

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