Muslim Business Needs in Indonesia Indonesia is a country with the largest number of Muslims in the world. According to the World Population Review 2021, Indonesia's Muslim population reaches 229 million or around 87.2 % of the total population.

The data shows that 13 % of the world's 1.9 billion Muslim citizens live in Indonesia. The high number of Muslim citizens makes the strength of the halal business in Indonesia even greater.

This strength is listed in the State of Global Islamic Economy Report (SGIE Report) 2020/2021. The report received by Vice President Ma'ruf Amin in November 2020 said that the global mark of Indonesian Islam was in 4th position, one rank higher than 2019.

The assessment is based on assessments in the fields of finance, food, tourism, fashion, media, tourism, pharmaceuticals and cosmetics. provide a report (26 November 2020) if Ma'ruf explains the results as a statement on Indonesian regulations to develop an Islamic ecosystem or Sharia economy in the country.

Besides that, since 2020, Indonesia's ranking has experienced a significant increase in the last 2 years. In 2018, Indonesia still occupies the 10th position. One year later, Indonesia rose five rankings or was in 5th position.

Halal business or Muslim business needs seem fearless. especially in fashion products. Indonesia must be the mecca of world Muslim clothing in 2020 by the Indonesia Fashion Consortium (IIFC) or what is called the Indonesian Islamic Clothing Consortium.

Besides that, based on SGIE report data, it was found that Muslim clothing or humble fashion is one of Indonesia's advantages with an indicator point of 34.26 %.

This figure is far above the global average which only has an indicator point of 17.55 %. Because of this capital, the Muslim clothing business can survive in Indonesia. This can be seen from the data on business transactions for halal products, including fashion products that are still developing in e-commerce, for example on the Lazada platform.

Jacopo Mor, executive vice president of Lazada Indonesia Fashion and FMCG Category Director, explained that the number of consumers of Muslim products at Lazada increased to more than 100 % in 2020. Marketing data shows that the government's social restrictions regulations do not hinder the business of Muslim products.

Residents can still meet their needs for halal products and other Muslim devices through the use of digital technology. Lazada recognized this power and started a special channel for Muslim products called Lazada Amanah.

Muslim Business Needs in Indonesia

Marketing Vice President of Lazada Indonesia, Sawitri Hertoto, explained that Lazada Amanah offers the most complete collection of all Muslim products on a stream, especially before Ramadan and Eid al-Fitr.

"We understand the difficulty of Muslims in finding quality products at the best prices. It is hoped that Lazada Amanah can help Muslims find all their needs more easily and comfortably," said Sawitri

Muslim needs are fashion, health, food and drink, make-up, books and sources of information, and payment of zakat and infaq obligations. Lazada Amanah provides a halal certification exam function for the Indonesian Ulema Council (MUI) which is integrated into the MUI website for several products on its channel.

The arrival of Lazada Amanah was welcomed and received full support by the Minister of Religion Yaqut Cholil Qoumas. "I provide support for all efforts to accelerate the development of the halal economy in Indonesia.

In addition, this program opens opportunities for Indonesian businessmen, including micro, small and medium enterprises (MSMEs), to increase their domestic halal product business. and international markets,” said Yaqut who has sent Instagram uploads to @lazada_id.

Yaqut hopes that Lazada Amanah can accelerate the realization of Indonesia's sharia economic development efforts which have been decided to become the world's sharia global economic and financial center in 2024.

Not only that, through Lazada Amanah sector economics for Products Muslims are predicted to provide a significant contributor to the country's income.


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