4 Components of SWOT Analysis, Purpose and Benefits

Rancakmedia.com – In the following article, we will discuss in detail the SWOT analysis component, along with its meaning, benefits, goals, how to use it and also the factors, see more details below.

It is possible that you have come across the phrase “SWOT analysis” while working for or managing a company. Using this analysis, managers can design short-term and long-term company plans that will help them achieve their goals and improve analysis.

Conducting a SWOT analysis is an excellent technique for analyzing your company or project, regardless of whether you only have two or five hundred people. So how do you apply this analysis? Come on, see the reviews related to the SWOT analysis component below!

Definition of SWOT Analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and is an acronym for strategic planning (threats). The potential strengths, weaknesses, opportunities and threats of the organization are analyzed and assessed using a SWOT analysis.

Definition of SWOT Analysis

These SWOTs may seem basic, but when done thoughtfully and collaboratively, they may reveal things you didn't realize you had before.

While a SWOT analysis can show your company's strengths, it can also reveal its vulnerabilities and dangers; therefore, it is important to compare the two.

This also applies when you or your company are worried about organizational weaknesses. Analysis business A thorough review may reveal previously overlooked possibilities for making up for the company's deficiencies.

You can do a SWOT analysis to find out the circumstances and conditions of your company before deciding on a new strategy. Find out what techniques work effectively and what don't.

A SWOT analysis will provide you with a comprehensive list of actions you can take to improve your strengths, overcome your weaknesses, seize opportunities and eliminate threats.

SWOT analysis is a strategic plan that is used to find, analyze, and assess internal and external elements that may have an influence on the viability of a project, company, product, or individual.

The founder of this strategy is Albert Humphrey, a British business theorist specializing in organizational management and cultural transformation.

He created this strategy while working at the Stanford Research Institute (SRI) in the 1960s and early 1970s. Because so much information can be crammed into so small an area, this approach is often used in the business world to generate mind maps.

SWOT analysis consists of four basic factors, namely strengths, weaknesses, opportunities, and threats.

The following is an explanation of the four elements:

SWOT Analysis Components

You can break down a SWOT analysis into its component analysis once you understand what it is. Let's take a deeper look at each SWOT analysis component this.

SWOT Analysis Components


Strengths describe the skills and benefits of the company and how those strengths help you stand out from the competition. These may be intangible assets such as strong management, a strong team, or your company's technology or human resources.


Furthermore, this one component of the SWOT analysis makes it impossible for a company with deficiencies to operate at peak efficiency to realize its full potential. The development and performance of the company will fall due to variables that do not reach the criteria they should.

Fortunately, the problems in the company can still be controlled. Things like lack of expertise in a field, low quality machines or equipment, poor decision making, and so on can be avoided and eliminated.


It's not uncommon for good things to happen to your company due to circumstances beyond your control. Automakers can export their vehicles to other markets and see an increase in sales or market share if the government reduces its tax rate.


The last SWOT analysis component is threats, which are threats that can include anything that has a negative impact on the company from outside, such as a scarcity of human resources, rising raw material prices, or increasing number of competitors.

Be aware of your company's environment and circumstances to deal with external problems. Check to see if the company has significant debt or other cash flow issues that may be exposing it to market fluctuations.

How To Use Swot Analysis

The fundamental goal of completing a SWOT analysis is to increase understanding of what aspects are involved in making a company's strategic choices.

How To Use Swot Analysis

SWOT analysis is a powerful tool that any company can use to better understand the market and plan for the future.

We can dissect each of the four components of a SWOT analysis. Strengths and weaknesses can only be found within.

This implies that you can more freely manage and control situations from time to time. However, opportunities and dangers are external, and whether we like it or not, these two aspects will be difficult to manage because they are flexible and change from time to time.

The internal variables in a SWOT analysis are mainly related to physical resources (facilities, locations, and equipment), human resources, and financial resources (financing, investment, sources of income).

Meanwhile, demographics, economic trends (local, national, international), market trends (new products, new technologies, changing consumer needs), access to and relationships with distributors or suppliers, political regulations, environment, economy, and so on. can be identified as external factors.

Purpose and Benefits of SWOT Analysis

This analysis is carried out in depth with the aim of determining the viability or sustainability of the company in the long term.

In simple terms, this analysis is carried out to obtain an overview of the problems faced or that may be faced by the company.

SWOT analysis has the advantage of offering suggestions for enhancing strengths, strengthening weaknesses, preserving opportunities, and preventing possible harm. This analysis can also be used to determine company priorities.

Thus, the company can find out how much market potential there is, market possibilities and interests that can be realized, and strong market competitiveness with competitors.

Factor affecting

Both internal and external influences have a significant role in influencing the four aspects considered in this analysis.

Factors Influencing SWOT Analysis

Strengths and weaknesses are the two components that make up the company's internal variables. A company will have a positive influence if the analysis findings show that it has more strengths than disadvantages.

These internal elements include strengths and limitations, money and resources available to the company, etc. While external variables are elements that come from outside the company, which consists of two components, namely opportunities and hazards.

Things outside the company's operations are referred to as "external influences". External influences include culture, environment, socio-politics, sources of money, economy, ideology, government restrictions, trends, technical advances and events that occur.


Below we have also provided questions and answers that are still related to the SWOT analysis component.

How is SWOT analysis applied?

The SWOT analysis component approach is an ideal instrument for detecting problems from four different angles, where the application is: How strengths can take advantage of existing opportunities. How to overcome the limitations (weaknesses) that impede profitability.

What's the Difference between Weaknesses and Threats?

Deficiency is an intrinsic weakness in your business. While hazards are external threats that can affect your company,

What is the Role of SWOT Analysis in Compilation of Company Strategy?

One way to develop organizational strategy is through the use of a SWOT analysis. This analysis is based on reasoning that can maximize strengths and possibilities while reducing weaknesses and dangers.


Doing a SWOT analysis is an excellent technique for analyzing your company or project. SWOT analysis components in the form of organizational strengths, weaknesses, opportunities and threats are analyzed and assessed using the SWOT strategic planning acronym.

Using this analysis, managers can design short-term and long-term company plans. Strengths describe the skills and benefits of the company. So that's the information that we have discussed regarding the components of a complete SWOT analysis to its factors.

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