Understanding Cross-Cultural Business Communication

Rancakmedia.com – Let's understand understanding business communication cross-cultural, in order to do good communication. To find out more information, see the article below.

Communication plays a key role in business growth. The success of a business depends on the ability of its employees to communicate effectively with one another. Cross-cultural business communication requires organizations to pay attention to cultural differences.

This communication can bridge the cultural differences of the people who interact. These cultural differences include ideas, values, methods of acting, and cultural origins. When starting a business in a new country, it is very important for the entrepreneur to have a solid understanding of the local culture.

Culture is an element that influences communication. Because of this, culture can create stumbling blocks to effective communication. This is more visible in cross-cultural business communication. Understanding cultural differences is an important skill.

Understanding the Definition of Cross-Cultural Business Communication

Cross-cultural business communication refers to the communication of ideas and information that occurs when people from different cultural backgrounds interact in a professional manner. Both marketers and customers have a wide variety of cultures.

What is Cross-Cultural Business Communication

At least one important part of a different culture, such as language, religion, social norms, values, education, or way of life, comes into play when the two groups interact. Communication that occurs can be vocal or nonverbal. This communication is carried out by considering the cultural variables of a location, region, or nation.

Examples of cross-cultural exchanges that occur not only between different countries and civilizations but also between different parts of the world. This business communication requires companies or organizations to pay more attention to cultural respect.

Consumers have a right to their own culture, and this respect is based on that principle. Respecting the culture that exists in the customer can determine the success of marketers.

The Importance of Cross-Cultural Business Communication

Interpersonal communication that takes business across cultures is known as cross-cultural communication. Cross-cultural business communication is important because it helps people from different cultures to understand each other.

Cross-cultural business communication is critical to product marketing success. Respecting customer values and cultural rights is the key to achieving cross-cultural business communication.

An internationally recognized language is not the only thing needed for cross-cultural business communication, better knowledge of other cultures is also important.

Benefits of Cross-Cultural Business Communication

Here are some of the benefits that can be reaped through cross-cultural business communication:

Uniting Cultural Differences

The advantage of cross-cultural business communication is that it brings together cultural differences within any company or in an ongoing business. Interaction will run more easily and successfully if you have the ability to communicate.

Uniting Cultural Differences

Simplify the Negotiation Process

When cross-cultural business communication is excellent, negotiations become simpler. Because of this, your organization and other companies will feel more comfortable accepting collaboration offers if you can communicate your skills effectively.

Opening Great Collaboration Opportunities

The goal of cross-cultural communication is to provide companies with awareness of the diverse local and international corporate cultures. A company can broaden its horizons to collaborate with other businesses after understanding this concept.

The function of cross-cultural communication

Educating businesses about the cultures of other companies, both domestic and international. A company can broaden its horizons to collaborate with other businesses after understanding this concept.

Barriers to Cross-Cultural Business Communication

In conducting business communication, there are various aspects that become obstacles, namely:


Cross-cultural communication is most hampered by misunderstandings. The same thing can happen to people from different cultural backgrounds and worldviews.

Norms and Roles

Norms are standards that judge whether an activity is culturally acceptable or appropriate. Norms and roles can hinder communication when people from different cultures fail to understand local norms.

Norms and Roles

Beliefs and Values

Depending on one's cultural upbringing, one's core ideas and values may differ dramatically. These beliefs and values must be understood by each party so that cross-cultural communication can flow smoothly.


Stereotypes are evaluations based on misinformation. This is the biggest reason for differences of opinion about other people's cultures. Excessive cultural preconceptions can lead to anxiety and misinterpretation.

How to Overcome Cross-Cultural Business Communication Barriers

To overcome the obstacles, training is needed to develop competency in this kind of communication. Respecting other people's values, customs, and beliefs is an important aspect of working towards organizational goals.

Cross-Cultural Communication Competence

Cross-cultural communication competence is the capacity to engage in a group of activities to communicate. This talent is paired with information, skills, and attitude. Cross-cultural communication skills are supported by 3 pillars, namely:

  1. Cross-cultural sensitivity
  2. Cross cultural awareness
  3. Cross-cultural capabilities

Cross-cultural competence can be enhanced in the following ways:

Cross-Cultural Knowledge Training

To some extent, this training serves as a means to understand and appreciate cultural differences. Values, beliefs, perceptions, and interpretations are just a few examples of what people have different perspectives and ideas on. People will gain a better understanding of working across cultures by taking this course.

Cross-Cultural Knowledge Training

Language Training

Cross-cultural business communication in multicultural organizations is hampered by language barriers. Language training will reduce the number of difficulties in establishing communication with other cultures.

Mutually Beneficial Policy Enforcement

Even if they have different cultures, companies or organizations need to make rules that help both workers from the same culture and workers from other cultures.

Purpose of Cross-Cultural Business Communication

The following are some additional goals of cross-cultural business communication:

Understanding a Culture

The purpose of conducting cross-cultural business communication is to gain knowledge about the culture of a place before using it for business purposes.

As a result of a better understanding of organizational culture, business leaders are no longer struggling to figure out how to get their operations up and running.

Reducing Barriers

The second goal is to minimize communication barriers by developing effective communication skills, because effective communication is the first step to building a successful and thriving business.

Barriers to cross-cultural communication for any business can be adequately removed when cross-cultural business communication already has excellent communication.

The long-term business continuity of a business is definitely enhanced when cross-cultural communication barriers are reduced through cross-cultural communication.

Avoiding Conflict

The third objective is to prevent disputes along the course of the business as well as after the business is up and running. Disputes such as community protests, community rejection, community bans, and other conflicts can be avoided by cross-cultural business communication which has this one goal in business. Effective communication both inside and outside the business is necessary to avoid problems.

Sharpening Sensitivity

Business owners must pay close attention to the environment around their business. Otherwise, the people in the area would think little of them or the business they run.

Consequently, the fourth goal of business communication is to increase the sensitivity of a businessman, or at least his emotional sensitivity.

This fourth goal is often seen in businesses that provide CSR funds or other forms of support to the communities around their businesses. People will think better of a business if it has a reputation for paying attention to the needs of its customers.

Expand Knowledge

The second objective is to increase the understanding of business people about the culture of a region, including traditions, business, and socio-economic status. When an entrepreneur has a good enough understanding of the culture of a place, when he wants to create and launch a business in that location, he will easily be able to adapt to the environment of that area.

Executing Business Strategy

The second purpose of cross-cultural business communication is of course to carry out the business plan that has been made, or in other words to grow the business wings that have been built.

To some extent, the success or failure of this particular objective is still tied to an understanding of local culture. In other words, a successful business plan depends on understanding the culture of the business site in order to be successfully implemented.

Improve Communication.

Cross-cultural business communication also seeks to increase the intensity of communication. By increasing the intensity of communication, it will be very important to provide comments, criticisms or suggestions about the business by looking at all parts of the culture in a location to ensure business continuity.

And vice versa, when cross-cultural business communication is carried out with low intensity, the business will not get criticism, ideas or other valuable input for the business.

Factors of Cross-Cultural Business Communication

To manage a business that takes into account cross-cultural conditions in an area, business professionals must pay attention and analyze various variables inherent in the culture and habits of a place before doing business in that area. These are some of the contributing elements:

Cultural Component

The cultural component is that part of an area's culture which includes such things as local beliefs, religious values, social conventions, and symbols, as well as the language, traditions, arts, and other forms of knowledge and education practiced by its inhabitants. Local cultural way

Avoiding Business Conflicts

Culture Level

The level of culture can also be considered as a point of view or the way a person observes and respects culture. Formal, informal and technical are the three subtypes of culture.

The formal level is a person's point of view to perceive a culture from the size of the subject, predicate, and object. While the informal level is a person's point of view to perceive culture from measuring behavior, how to call, see, hear, and how to apply culture.

While the technical level is a means to see a culture and apply it according to the culture itself, for example when, when, who, how, and why that culture is done.

Recognizing Cultural Differences

Recognizing cultural differences is something that must be done by a cross-cultural entrepreneur, starting from differences in social values, roles and status, decision-making procedures, the concept of time, cultural context, body language, social behavior, ethical behavior and unethical behavior, as well as cultural differences. between companies.

From the above understanding it can be seen that the basic principles of cultural communication will be influenced by several factors, such as language as a mirror of culture, relativity of language, reducing uncertainty, self-awareness of cultural differences, interaction, and maximizing results.

By using various channels of cross-cultural communication such as Interpersonal, interpersonal, and other types of communication can occur in person or via telephone, radio, newspapers, films, and magazines, among others.


Some examples of questions and answers about the meaning of cross-cultural communication, are:

What Are the Characteristics of Cross-Cultural Communication?

Cross-cultural communication has several characteristics, including:

  1. Dynamic in the sense of always evolving
  2. Interact or influence one another.
  3. Have a physical and interpersonal setting.

What are the Uses of Cross-Cultural Communication for a Businessman?

The function of cross-cultural communication is to help companies better understand local and international business culture.

What is the Importance of Cross-Cultural Communication in Business?

The importance of cross-cultural communication in business is to bridge cultural differences in the workplace. As a person's capacity to handle and interact with other cultures in the workplace, this type of communication may be advantageous. This is why cross-cultural communication is so important.


The success of a business depends on the ability of its employees to communicate effectively with one another. Business communication cross-cultural can bridge the cultural differences of the people who interact.

Understanding cultural differences is an important skill for businesses and organizations across cultures. when communication business cross-culturally very well, negotiation becomes simpler.

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