PT Bank Rakyat Indonesia (Persero) Tbk continues to demonstrate its unwavering commitment to fostering the empowerment of micro, small, and medium enterprises (MSMEs) across Indonesia. This dedication is prominently showcased through its impactful Rumah BUMN (BUMN House) program, designed to uplift local businesses.
Among the success stories benefiting from this extensive support is Pundi Craft, a dynamic creative enterprise originating from West Jakarta. Renowned for its exquisite home decor products and diverse merchandise, Pundi Craft has experienced a significant transformation in its operational capacity thanks to BRI’s initiatives.
Dewi Wardah, the passionate owner of Pundi Craft, attributes her consistent business growth to a strong foundation built on innate craftsmanship honed since her school days, complemented by a formal education in fine arts. This blend of natural talent and academic discipline has been crucial in steadily building her enterprise.
Dewi’s journey in product development spans many years, evolving through a meticulous creative process. She recalls that while her skills were evident early on, her entrepreneurial path began professionally in 1985 with the production of wedding souvenirs. Her fine arts background further sharpened her abilities, refining her approach to craft production.
“For many years, I created various products without a distinct brand. It wasn’t until 1993 that I officially adopted the Pundi Craft brand as the identity for my business,” Dewi Wardah explained, highlighting a pivotal moment in her company’s evolution.
The official launch of the Pundi Craft brand in 1993 marked a significant turning point, strengthening the business’s identity and opening new avenues for growth. This strategic step enabled Dewi to connect with broader artisan networks and participate in various activities specifically designed to support business expansion and collaboration within the creative industry.
Dewi’s engagement with the wider craft community deepened considerably from 2017 onwards. “In 2017, I first became actively involved in communities and organizations such as the Regional National Craft Council (Dekranasda). My efforts were further recognized in 2019 when I received the prestigious best wood craft award from the National Craft Council (Dekranas),” she recounted. It was through these valuable connections and experiences that she discovered BRI’s extensive training programs tailored for MSMEs like hers.
Since joining the BRI Rumah BUMN mentorship program in 2019, Dewi Wardah has actively participated in numerous business development training sessions facilitated by BRI. These comprehensive activities have been instrumental in enhancing Pundi Craft’s capacity, particularly in crucial areas such as business management and strengthening overall product quality, ensuring its competitive edge in the market.
Today, Pundi Craft’s diverse product range includes popular items like elegant tote bags, unique home decor pieces, and a variety of distinctive merchandise. To reach a wider audience, all products are strategically marketed through prominent e-commerce platforms such as Tokopedia and social media channels like Instagram. Furthermore, Pundi Craft maintains a physical presence at Galeri MULA and the Galeri Dekranasda Kota Tua, conveniently located within the historic Fatahillah Museum in Jakarta.
BRI’s commitment to MSME growth is evidenced by impressive statistics. As of the end of September 2025, BRI has successfully fostered 54 Rumah BUMN branches nationwide and conducted an astounding 17,000 training sessions. Dhanny, Corporate Secretary of BRI, emphasized the immense economic potential inherent in MSMEs, particularly when supported by a sustainable coaching ecosystem that directly addresses their specific business needs.
“The success story of Pundi Craft perfectly illustrates how MSME players can significantly enhance their competitiveness through a consistent focus on product quality and a distinctive design identity. The Rumah BUMN program, fostered by BRI, serves as a vital bridge, addressing essential capacity-building needs ranging from comprehensive training to critical market access. BRI remains steadfast in its commitment to expanding its reach and providing dedicated assistance to creative entrepreneurs, empowering them to play an increasingly substantial role in the national economic value chain,” Dhanny affirmed, underscoring the broader impact of BRI’s initiatives.
Summary
PT Bank Rakyat Indonesia (BRI) actively empowers micro, small, and medium enterprises (MSMEs) through its impactful Rumah BUMN program. Pundi Craft, a creative enterprise from West Jakarta renowned for home decor and merchandise, stands out as a success story benefiting from this extensive support. Owner Dewi Wardah, who developed her craftsmanship since school and officially established the Pundi Craft brand in 1993, attributes her consistent business growth to BRI’s initiatives. She joined BRI’s Rumah BUMN mentorship program in 2019, actively participating in numerous business development training sessions.
These comprehensive trainings have been instrumental in significantly enhancing Pundi Craft’s business management and product quality, strengthening its market competitiveness. Today, Pundi Craft offers diverse products like tote bags and home decor, marketed through e-commerce platforms such as Tokopedia, social media, and physical presences like Galeri MULA. BRI’s Rumah BUMN program, with 54 branches and 17,000 training sessions, serves as a vital bridge for capacity building and market access, enabling creative entrepreneurs to thrive economically. This success underscores the program’s effectiveness in empowering MSMEs to play a substantial role in the national economy.
