Digital Communication According to Experts
Rancakmedia.com – Now digital communication is very important in today's era where all technology is very sophisticated to use. Come on, see the articles that we have summarized below.
Communication is an interaction between two or more people that involves reciprocity. A person or group of people can find and use various types of information to connect with their surroundings and understand communications better.
Definition of Digital Communication
In general, verbal communication is effective when all parties involved can follow and understand what is being said.
Experts agree that communication is how Anwar Arifin describes it. According to him, digital communication is a social activity that is closely related to what people do and is full of messages and patterns of behavior.
Skinner also said that digital communication is a verbal or symbolic action carried out with the aim of getting something done.
Forsdale stated that the idea of digital communication is a kind of process of developing, maintaining, and changing something with the aim of ensuring that the signal that has been transmitted conforms to the norm.
Gode revealed in his last statement that digital communication is an activity that involves creating something and then displaying it to others. For additional information, we will explore the purpose and function of communication. Please refer to the following discussion.
Definition of Digital Communication According to Experts
We may consult the views of a number of specialists to better understand what communication means. The following is a definition communication which has been described by different experts:
1. Everett M. Rogers
According to Everett Rogers, it is the act of conveying ideas from one source to one or more recipients with the aim of modifying behavior.
2. James AF Stoner
Communication according to James AF Stoner is a process in which a person tries to send messages to others to offer knowledge and information.
3. HAW Widjaya
Individuals and groups are said to communicate when they make physical contact with each other, according to Widjaya's definition of communication.
4. Kenneth E. Anderson
Anderson says that the idea of communication is a dynamic series of ever-changing steps to transfer intent.
It is an attempt to offer and achieve unity, says the Lexicographer. Such is communication. The goals to be achieved by both parties will be realized if they communicate and have a harmonious understanding of the information provided to each other.
Aristotle defines communication as a business that serves as a tool for people to take part in democracy.
7. John B. Hoben
Hoben said that idea communication is the process of sharing spoken thoughts, ideas, and ideas.
8. Redi Panuju
According to Redi Panuju, the notion of communication is the natural system flow and performance between the parts of the organization that produce harmony.
9. Murphy and Mendelson
Murphy and Mendelson said that communication is an effort made to maintain and build relationships with other people.
10. Rogers and D. Lawrence Kincaid
According to Rogers and D. Lawrence Kincaid, the concept of communication is a stage when two or more individuals share information, which in essence will develop a deep mutual understanding.
11. Claude Shannon and Warren Weaver
According to Shannon and Weaver, ideas communication is a kind of human relationship where the two have a bond and influence each other, either intentionally or unintentionally. Facial expressions, technology, and painting play a role in communication.
12. Raymond S. Ross
Raymond S. Ross says that communication is the process of filtering, classifying, and conveying different symbols in a way that makes it easier for the listener to generate the same meaning and response as the communicator.
Communication, according to William Albig, is the sequence of processes in which meaningful words are passed from one or more persons to another.
14. William I. Gordon
Communication, in the words of William I. Gordon, is a two-way street involving an exchange of thoughts and feelings.
15. M. Djen Amar
According to Djen Amar, the concept of communication is the skill of communicating ideas and information that one person does to another.
16. William F. Glueck
According to William F. Glueck, the notion of communication can be divided into two kinds, including:
The exchange of information and transmission of knowledge between two or more people in small groups is known as interpersonal communication.
Communication within Organizations (Organization Communications), is defined as a process in which speakers systematically provide information and transfer understanding to people within the organization as well as people and institutions outside the organization but are still in contact with the organization,
Digital Communication Purposes
Next, you need to understand the purpose of communication after learning what is meant by communication. In short, the purpose of communication is to develop understanding between the two parties.
However, there are still many reasons for communication that you need to know.
As a result, the message conveyed can be clearly understood. Misunderstandings can be avoided by using the definitions given above when discussing communication. To be able to understand the meaning of other people's words.
So that personal concepts, ideas and opinions can be accepted by others, especially at certain meetings. Motivate people to achieve something. For example community service activities, outreach and so forth.
Digital Communication Function
Apart from the goal, the communication function can also bring extraordinary benefits to you. The following are some examples of communication functions.
To Submit Information
As a means of disseminating one's ideas to a larger audience, as a kind of engagement with other individuals.
To magnify one's understanding of a subject. As a result, information will be sent from one party to another through communication media.
Free time fillers Examples of this kind of communication include telephone conversations, text chats, and video calls via social media. As a means to convince and influence people. Persuasion is common in this kind of communication.
To relieve stress or lighten the mood. In a meeting, for example when there is a dispute or quarrel. For example, when you are bored, call a friend who is far away to chat casually.
- To always be able to get along with other people.
- As a self-defense so as not to be isolated in society.
- Investigate the existing situation
- Change your thoughts and actions.
- Supervise and exercise control over an activity.
- As an incentive for others.
- Make the right choice
- To perform certain actions
- As a way of expression
- Avoid misunderstandings.
- To maintain good friendship.
Kinds of Digital Communications
Did you know that there are several types of communication? Types of communication you may be familiar with include the following.
Oral communication is described as communication that occurs directly without any distance restrictions. for example during meetings, interviews, or casual discussions.
Written communication is a type of media in which communication is conveyed through the use of words on a page. For example scripts, banners, invitations, and so forth.
Communication can be divided into several types depending on the purpose for which they are used. Some examples of this type of work would include advising, presenting, instructing, and lecturing. The role of the communicator in encounter is highlighted in this kind of communication theory.
The term "internal communication" refers to the flow of information within an organization or communication. Interactions between those included in the scope, eg. Internal communication can be vertical, horizontal, or diagonal communication.
The term "external communication" refers to all types of communication that occur outside a single organization. For example press conferences, exhibitions, publications, television broadcasts, and social services.
- One-way communication, especially communication that originates from one party only.
- Two-way communication, especially communication that has a reciprocal aspect.
- Communication that flows from the top down in an organization is called “downward communication”.
- Direct communication from one level of authority to another, known as “upward” communication
- Sideways communication is basically communication that occurs between many people as equals.
Career Opportunities in the Field of Digital Communications
Below are career opportunities that you can do from digital communication, namely:
1. Content Marketing
A role in this content marketing field involves planning, creating and sharing engaging content to engage key audiences.
Unlike traditional marketing, content marketing is not just about promoting a product or service but about being an important credible source of information for potential customers.
2. Digital Advertising
The digital advertising profession (digital advertising) develops and executes strategies to reach highly targeted audiences through various online channels from google adwords to the Instagram app.
This involves testing various marketing approaches, analyzing and interpreting data, to measuring the results of marketing campaigns.
4. Search Engine Optimization (SEO)
SEO includes digital communications as well as digital marketing, this role involves implementing, analyzing and continuously updating website content and technical features to improve an organization's search engine ranking.
5. Social Media
This role is responsible for developing and executing social media marketing campaigns to influence the target audience, which includes the creation and curation of visual and written content.
They can also act as community managers, listening to and responding to social media users in ways that are consistent with the organization's brand identity.
Securing a career in digital communications also requires specific knowledge, mastery of digital skills and experience in applying those skills in the real world.
Below we have summarized some frequently asked questions about digital communications, as follows:
1. Why Need Digital Communication?
Digital communication is needed to make it easier to receive information from outside quickly and simply.
2. What are the Ethics in Digital Communication?
You must be polite and courteous. With good manners in communication, this will not cause problems or debate.
Communication is an interaction between two or more people that involves reciprocity. Communication is a two-way street that involves the exchange of thoughts and feelings. Facial expressions, technology, and painting play a role in communication.
Examples of this kind of work would include providing advice, presentations, instruction and lectures. The term "internal communication" refers to the flow of information within an organization or communication.