Burger King Gives Crypto in Partnership With Robinhood
Rancakmedia.com – Burger King wants to give everyone a handful of Dogecoin (digital) with their next order. On Monday, the fast food giant announced a limited-time “Burger King with a Side of Crypto” offer, which allows Royal Perks members to claim free cryptocoins every day.
According to the Burger King Crypto website, the chain has partnered with investment app Robinhood Crypto for the promotion. Between today and Sunday, November 21, Burger King will be giving away 2 million Dogecoins, 200 Ethereum and 20 Bitcoins. As of this writing, one Dogecoin is worth $0.27 cents, one Ethereum is worth $4.356, and one Bitcoin is worth $61.807. (Burger King puts your odds of winning Bitcoin at 1 in 100,011.)
To claim free cryptocoins, you must be a member of the Burger King Royal Perks loyalty program, and make at least a $5 pre-tax purchase either through the Burger King app or on BK.com using “My Code”, which can be requested at checkout.
After ordering, you will receive an email with a gift code that can be used to claim your free cryptocurrency through the Robinhood app. All prizes must be claimed by Friday, December 17th. (Yes, you must have a Robinhood Crypto account to claim your prize, but existing Robinhood Crypto customers do not need to create a second account.)
For in-store orders, you will need to log in to your Royal Perks account, select the restaurant you are visiting, and click on “My Code”.
After placing your order, you must show the six-digit code to the cashier before paying. (Burger King also notes that not all Burger King restaurants participate in the restaurant's Royal Perks program, but you can check online to see if your local favorite is one.)
In a statement sent to USA Today, Maria Posada, Burger King North America vice president of digital guest experience, said Burger King's partnership with Robinhood was a "natural fit," as the restaurant "offers crypto in an accessible and digestible way." (literally and figuratively) through our food.”
This may be Burger King North America's first foray into cryptocurrencies, but others around the world have previously experimented with them. In 2017, Burger King Russia was supposed to produce its own cryptocurrency called – of course – Whoppercoin.