PT Bank Rakyat Indonesia (Persero) Tbk is hosting the BRI Consumer Expo 2026 at the Jakarta International Convention Center (JICC), running for three days from Friday, May 22, to Sunday, May 24. This expansive event serves as a one-stop destination for consumer needs, showcasing a wide array of offerings ranging from property and automotive deals to travel packages and lifestyle essentials.
Aris Hartanto, Director of Consumer Banking at BRI, explained that the expo is a strategic move to strengthen the bank’s consumer business. By expanding access to financing and integrating services into an ecosystem that aligns with public needs, BRI aims to provide more comprehensive financial solutions.
During the opening ceremony on Friday, Aris stated, “BRI will continue to reinforce its consumer service ecosystem to address the evolving needs of the community.”
Property seekers will find a wealth of opportunities at the expo, with top-tier developers participating, including Ciputra Group, Sinarmas Land, Pakuwon Group, Summarecon, Metland, LippoLand, and Agung Sedayu Group. To facilitate home ownership, BRI is offering a special Home Ownership Credit (KPR) program with fixed interest rates starting at 1.75% for the first year, with the application process streamlined through the Homespot.id digital platform.
The automotive sector is equally well-represented, featuring both conventional and electric vehicles from leading manufacturers such as BMW, Mercedes-Benz, Hyundai, BYD, Toyota, Honda, Mitsubishi, and Wuling. Visitors are encouraged to take advantage of test drive sessions and exclusive Motor Vehicle Credit (KKB) offers, which feature interest rates starting at 1.59% for a one-year tenor throughout the event.
For travel enthusiasts, BRI has partnered with major travel agencies including Traveloka, Bayu Buana Travel Services, Panorama, Golden Rama, Aviatour, Dwidayatour, and Tiket.com. Customers can benefit from cashback up to IDR 8 million and 0% installments for up to 36 months using BRI credit cards. Additionally, there are opportunities to win travel vouchers worth tens of millions of rupiah.
The expo also caters to lifestyle and home needs, featuring prominent merchants like AZKO, Informa, and Electronic City, alongside various food and beverage tenants. Beyond shopping, attendees can enjoy a series of interactive activities, including property talk shows with Putri Titian and Junior Liem, automotive discussions with Om Mobi, and financial management and investment sessions with Theo Derick.
Further enriching the visitor experience, the event includes creative workshops such as coffee latte art classes, Blend & Bloom perfume-making, and flower bouquet arranging, ensuring that the BRI Consumer Expo 2026 offers something for every attendee.
Summary
The BRI Consumer Expo 2026 is being held at the Jakarta International Convention Center from May 22 to May 24, serving as a comprehensive hub for property, automotive, and lifestyle financing. BRI is leveraging this event to strengthen its consumer service ecosystem by offering exclusive financial incentives, such as KPR interest rates starting at 1.75% and KKB rates as low as 1.59%. The expo features prominent developers, leading automotive brands, and major travel agencies to provide a one-stop destination for public financial needs.
In addition to financing deals, the event offers significant consumer perks, including cashback of up to IDR 8 million and 0% installment plans for travel bookings. Attendees can also participate in interactive talk shows, financial management sessions, and creative workshops designed to engage a broad audience. This strategic initiative aims to simplify the access to essential services while providing a valuable experience for all visitors.
