Google Indonesia has unveiled the public’s search trends throughout 2025 via its annual Year in Search report. This year, Google introduced two special categories dedicated to running and padel, two physical activities that have experienced remarkable growth in Indonesia.
Feliciana Wienatan, Communication Manager for Google Indonesia, clarified that these special categories were added because public interest in both sports has evolved beyond a fleeting phenomenon. “This year is special; we have delved into two specific categories: running and padel. There have been many related searches, indicating that the public genuinely wants to understand these sports,” she stated during the Google Year in Search 2025 event in South Jakarta on Thursday (4/12).
Google has identified four major search trend patterns that illuminate the dynamic cultural shifts, interests, and digital lifestyles of the Indonesian populace throughout the year.
1. A Deepening Appreciation for Indonesian Culture
Public affection for local culture consistently emerges in the Year in Search reports annually. However, 2025 reveals a more specific direction: a growing prominence of voices from Eastern Indonesia. “We are seeing the voices from Eastern Indonesia increasingly rise and receive appreciation. This signifies that regional pride is expanding to a national level,” Feliciana noted. Google’s data indicates that Eastern Indonesian culture dominated various top trending lists.
2. A Desire to Learn, Focused on Control in the Digital Era
Learning-related searches remain robust, yet their direction has shifted. People are no longer merely curious; they aspire to master and take control of essential aspects in the digital era. Popular search examples include how to pronounce specific terms like “kris” or “cortex,” alongside technical and financial knowledge pertinent to technological advancements. “Learning is always present, but this year, people truly want to be in control in the digital age,” Feliciana explained.
3. Indonesia “Padel-mania”: Running & Padel Emerge as New Stars
The sport of padel, a hybrid of tennis and squash, garnered significant attention throughout the year. The padel phenomenon is not just a seasonal sports trend; it has spawned derivative searches covering how to play, court locations, and necessary equipment. “That’s why we dedicated a special list to running and padel. Because both are not just trends, but activities that the community genuinely wants to explore in depth,” Feliciana elaborated.
4. AI Integrates with the Indonesian Lifestyle
The most striking trend observed is the increasingly mature use of AI. The public no longer perceives artificial intelligence as a temporary fad. Popular examples include searches on how to edit photos with AI and the exploration of instant creativity using advanced models. What truly surprised Google, according to Feliciana, was the massive interest in Google’s own AI products. “Gemini AI trended throughout the year. The users’ enthusiasm for creating with a single tap is truly palpable,” she added.
Here are the most popular Google search trends throughout 2025:
Top Trends
- Jumbo
- Gemini AI
- Purbaya Yudhi Sadewa
- Titiek Pusp
- Coretax
- Timnas Indonesia
- Film Pabrik Gula
- Danantara
- Diogo Jota
- Brave Pink Hero Green
What is
- What is Stecu
- What is Velocity
- What is Yapping
- What is Padel
- What is Coretax
- What is MBG
- What are the benefits of walking
- What is abolition
- What is SPPI
- What is Danantara
How to
- How to make AI photos
- How to start playing padel
- How to read QRIS
- How does wasabi taste
- How to top up electricity tokens
- How to edit photos
- How to create a blog
- How to write an article
- How to register for BSU
- How to make an official invitation letter
Who is
- Who is Kenny Austin
- Who is Gustiwiw
- Who is Purbaya
- Who is Ahmad Sahroni
- Who is Alyssa Daguise
- Who is Aloy
- Who invented Sound Horeg
- Who is the current Minister of Youth and Sports
- Who created AI
- Who composed the song Tabola Bale
Films & Series
- Film Jumbo
- Film Sore: Istri dari Masa Depan
- Film Komang
- Film Pangku
- Film Pabrik Gula
- Film Pengepungan di Bukit Duri
- Film Perayaan Mati Rasa
- Film Final Destination
- Film Norma
- Film Qodrat 2
Song Lyrics
- Lirik Garam Madu
- Lirik Tabola Bale
- Lirik Terserah — Raisa
- Lirik Pica-Pica
- Lirik Memori Baik
- Lirik Terbuang Dalam Waktu
- Lirik Alamak
- Lirik Nina
- Lirik Kita Usahakan Lagi
- Lirik Bunga Maaf
Recipes
- Matcha Recipe
- Peanut Rempeye Recipe
- Cabe Gendot Recipe
- Creamy Es Teler Recipe
- Shrimp with Cheese Recipe
- Black Glutinous Steamed Cake Recipe
- Oxtail Soup Recipe
- Fan Fried Chicken Recipe
- Coto Makassar Recipe
- Dendeng Batokok Recipe
Sports
- Marathon
- Pilates
- Squash
- Hyrox
- Walking
- Sambo
- Barre
- Padel
- Pickleball
- Cardio Exercise
Running
- Running PB
- Running events
- How to calculate running pace
- Shuttle run
- Women’s running outfits
- Trail running
- Marathon running
- Running apps
- Running shoes
- Running elevation
Padel
- Padel racket
- Padel rules
- Padel court rental
- Differences between padel and tennis
- Padel racket price
- Padel shoes
- Women’s padel outfits
- Padel vs pickleball
- Padel bag
- Padel net
Summary
Google Indonesia’s 2025 Year in Search report reveals significant public search trends, with running and padel emerging as new stars. These physical activities received special dedicated categories due to their remarkable growth and the public’s sustained interest in understanding them deeply, moving beyond mere seasonal phenomena.
The report identified four major patterns, including a deepening appreciation for Indonesian culture, especially from Eastern Indonesia. There is also a strong desire to learn and exert control in the digital era, along with the increasing integration of AI into daily Indonesian life, evidenced by a massive interest in tools like Google’s Gemini. These trends collectively illustrate dynamic shifts in cultural interests and digital lifestyles across the Indonesian populace.
