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Estratégia de marketing influenciador 100% bem-sucedida Rancakmedia.com – Você quer divulgar seu produto mas ainda não tem certeza sobre como fazê-lo, não se preocupe, discutiremos estratégias marketing influenciador para que você não hesite em promover seu produto novamente.
Convidar influenciadores para se envolverem em táticas de marketing não é nada incomum neste mundo digital. Foi comprovado que o marketing de influência é capaz de aumentar as vendas e até mesmo aumentar a conscientização do consumidor sobre os produtos comercializados no mercado. Marketing de influenciador
As redes sociais são o principal canal para a execução desta estratégia de marketing influenciador pela rapidez na divulgação das informações. Na verdade, até que ponto isso é uma estratégia? Como operá-lo?
O que é uma estratégia de marketing influenciador? Na maior parte, o marketing de influência é a publicidade nas redes sociais que depende de celebridades e outras figuras conhecidas para promover determinados produtos ou serviços.
Os influenciadores podem ser pessoas ou grupos considerados apropriados para as características do produto. Talvez também um especialista que possa representar os produtos a serem anunciados.
Até agora, a estratégia de marketing influenciador é utilizada porque é considerada eficaz. O que causa isso Devido à confiança que seus seguidores depositam neles, os influenciadores construíram suas próprias marcas pessoais.
Assim, quando um influenciador recomenda um produto, muitos de seus fãs têm maior probabilidade de comprá-lo, e alguns podem até conhecer a marca.
Tipos de estratégias de marketing influenciadoras A estratégia de marketing do influenciador sempre enfatiza o lado positivo de um produto? Esse não parece ser o caso. Em geral, as marcas usam uma variedade de táticas, como as seguintes:
Código de desconto Quantas vezes você já viu postagens de influenciadores de redes sociais oferecendo códigos de desconto exclusivos para produtos que você deseja comprar? Esta é uma estratégia de marketing baseada em influenciadores.
O que faz esse código específico se destacar? Acredita-se que este código exclusivo seja uma solução ganha-ganha para promover vendas, atraindo descontos do lado do cliente.
As marcas podem ver rapidamente quanto impacto cada influenciador tem na promoção de seus produtos.
Portanto, se você prestar atenção, o código fornecido a cada influenciador não é o mesmo, mas sim diferente para facilitar o processo de monitoramento. Também é possível aumentar o número de visitantes do site de uma marca através deste código.
Sorteio ou competição A próxima técnica para trabalhar com influenciadores é realizar um sorteio ou competição.
Que benefícios as marcas obtêm com esta parceria? Em primeiro lugar, o envolvimento e os seguidores da marca nas redes sociais crescerão substancialmente.
Em segundo lugar, a probabilidade de os clientes utilizarem o serviço ou comprarem o produto aumentará.
Em geral, brindes e concursos envolvendo influenciadores assumem diversas formas. Geralmente, esses torneios são realizados com requisitos leves. Quanto mais simples forem as condições, mais competidores entrarão no torneio.
Normalmente, os parâmetros oferecidos incluem: marcar amigos, escrever comentários, seguir, curtir e compartilhar postagens, além de criar conteúdo exclusivo.
Etapas para implementar uma estratégia de marketing influenciador Quer criar uma campanha e envolver influenciadores no processo? O Influencer Marketing Hub recomenda as seguintes etapas para começar:
Defina o público-alvo Se você sabe quem deseja que compre seus produtos ou utilize seus serviços, será mais fácil encontrar influenciadores que se encaixem nesse grupo.
Você pode descobrir quem comprou seus itens, caso nunca tenha feito isso antes.
Se quiser oferecer suplementos infantis, por exemplo, você deve ter como alvo as mulheres que já têm filhos como base de clientes em potencial. Como os pais, e não os filhos, são os principais consumidores de produtos infantis, isso acontece.
Definir alvos A primeira etapa na implementação de uma estratégia de marketing de influenciador é determinar o público desejado. A estratégia de marketing utilizada para atingir cada alvo específico será única.
Não deixe que as metas que você definiu sejam alcançadas por causa de uma abordagem inadequada. Use códigos de cupom que só podem ser resgatados em sites de empresas como um exemplo de como os influenciadores podem ajudá-lo a aumentar as vendas e o tráfego para seu site.
Consultar um influenciador diretamente com uma empresa pode, é claro, produzir uma estratégia de marketing para o influenciador e fornecer um resumo detalhado ao influenciador.
Mas é uma boa ideia conversar com influenciadores com quem você deseja trabalhar novamente sobre a estratégia da empresa. Por que? Os influenciadores têm uma compreensão mais profunda de seu público, dos tipos de material que funcionam bem e dos melhores métodos para promover esse conteúdo.
Ao falar sobre isso, o influenciador certamente fornecerá a ajuda certa para criar uma campanha de sucesso para atingir o objetivo. Além disso, as conversas com esses influenciadores também fornecerão informações aos profissionais de marketing sobre como eles se conectam com seu público-alvo nas redes sociais.
Escolha o influenciador certo Quase todos os usuários de mídia social desejam se tornar influenciadores. Seus objetivos podem ser ganhar um grande número de seguidores, conseguir patrocinadores e construir um nome para si mesmos online.
Portanto, existem muitas contas que desejam obter tudo isso rapidamente, especialmente seguidores falsos, curtidas falsas e comentários falsos. Devido ao grande número de contas falsas que já circulam, é muito difícil encontrar influenciadores sociais que estejam começando do zero.
Escolher o influenciador certo é algo que deve ser feito com cuidado. Observe a quantidade de pessoas que os seguem, o nível de engajamento e até mesmo o tipo de material que postam. Não deixe que as marcas sejam enganadas por indivíduos que agem como influenciadores, mas que aparentemente não têm impacto algum e a campanha acaba fracassando.
Avalie os resultados da campanha Como determinar o sucesso de uma campanha realizada em colaboração com influenciadores? Experimente calcular quantidades ou porcentagens, inseri-las em um relatório e comparar.
Qual é o cálculo? Você pode começar ganhando seguidores, aumentando os níveis de tráfego no site, aumentando as taxas de compra e o engajamento dentro de um período de tempo especificado.
Se sim, inclua-o no relatório e compare-o com outras pessoas influentes como forma de aprender. Ao acompanhar todos os resultados, você poderá encontrar influenciadores do mesmo tipo ou até mesmo pedir que trabalhem juntos novamente.
Quanto mais detalhadas forem suas anotações, mais fácil será encontrar pessoas influentes no futuro. Então, você está pronto para adotar uma estratégia de marketing de influenciador? Uma carreira em marketing pode ser certa para você.
Benefícios da estratégia de marketing influenciador para promoção de negócios Embora a mídia social ofereça atualmente serviços de publicidade paga que podem atingir os clientes certos com amplo alcance, ainda existem muitos proprietários de empresas que optam por anunciar seus produtos por meio de serviços de influenciadores.
Isso ocorre porque a estratégia de marketing do influenciador pode atingir clientes que são facilmente persuadidos pelas promoções dos influenciadores. Isso torna mais fácil aumentar as vendas.
Além disso, as empresas obterão mais desses benefícios se usarem o marketing de influência.
Alcance mais consumidores Muitas pessoas optam agora por verificar as suas contas nas redes sociais em vez de ver anúncios ou notícias na televisão, graças ao uso generalizado da Internet. Os influenciadores podem preencher lacunas de publicidade na Internet, fornecendo serviços promocionais na forma de endossos ou promoções patrocinadas, e esta é uma oportunidade da qual podem aproveitar.
Devido à grande quantidade de tempo que os indonésios passam nas redes sociais (uma média de 3,5 horas por dia), os utilizadores da Internet são constantemente bombardeados com anúncios de marketing de influenciadores de várias fontes. Além disso, se o influenciador escolhido tiver uma estratégia de marketing de influenciador única e interessante, os usuários das redes sociais terão maior probabilidade de ver seus produtos.
Apresentando produtos mais amplos Para atrair a atenção do público e lançar novos produtos, as empresas precisam de muita publicidade e marketing. Além de produzir diversos anúncios promocionais na televisão ou outdoors, os empresários também podem usar serviços de influenciadores para divulgar eventos e produtos recém-lançados.
Devido à rapidez com que as informações se espalham na Internet, o marketing de influência é uma boa maneira de influenciar potenciais compradores em menos tempo do que a publicidade tradicional.
Se você usar influenciadores especialistas no setor que você atua, os clientes estarão mais propensos a comprar seu produto por causa da confiança. Isto é especialmente verdadeiro para as compradoras do sexo feminino, que são mais propensas do que os homens a comprar algo recomendado pelo seu influenciador de mídia social favorito.
Além disso, se o influenciador tiver um relacionamento próximo com os seguintes, com certeza será mais fácil avaliar e promover determinados produtos. É mais provável que as pessoas ouçam um influenciador se ele já usa o produto há muito tempo e tem os mesmos problemas que muitos de seus seguidores.
Aproximando-se dos consumidores Um influenciador geralmente tem um relacionamento forte com seus seguidores, especialmente se o influenciador interage frequentemente com outros usuários de mídia social.
Mesmo assim, os executivos empresariais também devem escolher o influenciador certo e alinhar-se com o mercado-alvo. Uma técnica é encontrar influenciadores que realmente apreciam seu trabalho e até mesmo endossam seu produto sem serem solicitados.
Sem dúvida, isso pode construir a confiança do cliente em seus produtos com mais facilidade, sem a necessidade de fazer publicidade. Além disso, ver os influenciadores realmente usando seu produto geralmente oferecerá uma avaliação mais ampla e, claro, os compradores testemunharão as melhorias e a superioridade do produto original.
Aumentar as vendas O principal objetivo do marketing de influência é aumentar o conhecimento do cliente sobre a existência de uma marca. Portanto é mais fácil vender produtos quando um influenciador tem muitos seguidores.
Os seguidores na Internet às vezes também se interessam pelos produtos que esses influenciadores usam e que funcionam bem quando usados. Isso desperta o interesse de seus fãs, incentivando-os a perguntar sobre os produtos que ela usa, de modo que a influenciadora inevitavelmente vaza informações sobre os produtos que usa.
Essa estratégia dá a muitos executivos de negócios mais confiança no potencial do marketing influenciador para convencer seus seguidores a comprar produtos. Para os vendedores, esta é uma situação vantajosa para todos, pois os influenciadores podem aproveitar pequenas quantidades de riqueza para alcançar um impacto social significativo.
Quanto mais influenciadores ou usuários da Internet endossarem seus produtos, mais isso ajudará as vendas a crescerem rapidamente.
Tipos de estratégias de marketing influenciadoras O grande número de utilizadores activos das redes sociais finalmente deu origem a muitos artistas que têm números variados de seguidores, mas que ainda podem influenciar os seus seguidores através do material que criam.
Como ponto de partida, os utilizadores das redes sociais podem olhar para o material que produzem, as interações que mantêm e a forma como o conteúdo é divulgado de acordo com as suas preferências como aspetos de apoio na seleção dos seus influenciadores favoritos.
Influenciadores com dezenas de milhares de fãs podem ter níveis mais elevados de envolvimento com o material que publicam, seja na forma de curtidas ou comentários.
Embora a própria mídia social tenha sua própria distribuição de vários influenciadores, isso pode ser visto pelo número de seguidores que possui,
Nano Influenciador Nanoinfluenciadores são aqueles com menos de 10.000 seguidores e são um tipo comum de influenciador social.
Mesmo assim, esses tipos de influenciadores geralmente têm um bom engajamento porque se conectam regularmente com seus seguidores respondendo aos comentários.
Além disso, estes influenciadores respondem frequentemente aos desafios colocados pelos seus fãs, promovendo uma relação mais próxima entre eles e o público do influenciador.
Microinfluenciadores Um passo além dos nano influenciadores, também existem micro influenciadores que têm seguidores superiores a 10.000 – 100.000.
Os microinfluenciadores têm o poder de fazer com que as pessoas comprem ou usem os produtos que promovem porque estão próximos das pessoas que os seguem.
Uma pesquisa descobriu que 82% dos seguidores de um microinfluenciador comprariam o mesmo produto se o próprio microinfluenciador o recomendasse.
Como resultado, redes de nicho de microinfluenciadores estão surgindo em torno de tópicos de nicho. Portanto, ao entender as demandas de seus seguidores, certamente será fácil para os micro influenciadores produzirem conteúdo e realizarem o marketing de influenciadores de acordo com os desejos de seus clientes.
Estratégia de marketing do macroinfluenciador Uma média de 100.000 pessoas seguem perfis de celebridades e influenciadores famosos nas redes sociais. Com um número tão grande de seguidores, é naturalmente mais fácil para os influenciadores levarem determinados produtos a um grande número de seguidores e não se limitarem a um grupo ou assunto de cada vez.
Os macro influenciadores podem se comunicar com seus seguidores de maneira mais fácil e eficaz devido ao grande número de pessoas que têm como seguidores.
Uma maneira é utilizar a função de transmissão ao vivo nas redes sociais para dar as boas-vindas aos seguidores e realizar sessões de discussão dentro de um determinado período de tempo. Os macroinfluenciadores também são frequentemente convidados a participar de grandes eventos, como talk shows ou podcasts, para que possam alcançar mais pessoas e obter mais atenção.
Estratégia de marketing do mega influenciador Mais pessoas irão segui-lo se o seu influenciador for famoso. Os mega influenciadores, é claro, não são exceção.
Um mega influenciador normalmente tem seguidores de até um milhão de pessoas, o que inclui uma base de consumidores maior e mais diversificada.
Na realidade, é impossível para um grande influenciador ter fãs de outros países interessados no conteúdo que cria.
Mesmo que os influenciadores da maga não vendam tantos produtos quanto outros influenciadores, eles ainda têm um grande impacto, o que pode ajudar a divulgar uma marca rapidamente.
Um mega influenciador terá uma alta taxa de engajamento devido ao grande número de pessoas que o seguem e à influência que possuem.
Antes de decidir quanto dinheiro gastar em marketing de influenciadores, os proprietários de empresas devem pensar no que receberão em troca.
Perguntas frequentes Abaixo está um exemplo de perguntas e respostas sobre estratégias de marketing de influenciadores, como segue:
Por que devemos usar influenciadores? Os influenciadores não aumentam apenas a confiança de seus seguidores em uma empresa. Os influenciadores também têm um impacto direto sobre seus seguidores. Com isso, os produtos ou serviços defendidos por um influenciador serão bem conhecidos e lembrados por seus seguidores.
Conclusão Marketing Influenciador é um anúncio de mídia social que conta com celebridades e outras figuras conhecidas para promover determinados produtos ou serviços. Foi comprovado que o marketing de influência é capaz de aumentar as vendas e até mesmo aumentar a conscientização do consumidor sobre os produtos comercializados.
Diferentes tipos de estratégias de marketing de influenciadores variam de códigos de desconto a concursos e brindes. Em geral, brindes e concursos envolvendo influenciadores assumem diversas formas. Quanto mais simples forem as condições, mais competidores entrarão no torneio.
Olá, deixe-me apresentar-me, Lutfi Hulasoh, sou escritor e blogueiro de techno. Comecei a criar um blog pessoal escrevendo artigos informativos sobre as últimas tendências e desenvolvimentos em tecnologia. Minha escrita cobre uma ampla variedade de tópicos, desde aplicativos móveis até inteligência artificial, e também posso fornecer explicações fáceis de entender para ajudar os leitores a compreender conceitos complexos.