Adidas Earns 316 Billion From NFT Sales Into the Metaverse

Lutfi

Adidas Earns 316 Billion From NFT Sales Into the Metaverse
Adidas Earns 316 Billion From NFT Sales Into the Metaverse

Rancakmedia.com – Adidas has finally joined the NFT space. Friday (17/12) was the official debut of the company's 'Into the Metaverse' NFT collection. NFT subscribers will gain access to a very exclusive original adidas fan club.

Each NFT is priced at 0,2 ETH. Currently comparable to around Rp. 10 million. In just one day, the German company sold 29.620 NFTs and earned almost USD 22 million (Rp. 316 billion).

adidas designed the NFT together with Bored Ape Yacht Club, Punks Comics, and GMoney. By purchasing an NFT, owners gain access to certain tangible things, such as t-shirts with blockchain addresses on them and adidas Bored Ape tracksuits, and digital experiences to participate in.

“adidas is in the metaverse,” Tareq Nazlawy, adidas senior director of digital growth, told The Verge.

Into the Metaverse NFT Sales Results

As a result, we started looking at the strangest things we could do in that area, and then started working with the community we built through NFTs to figure out how we could represent ourselves in the virtual world.

The company is providing 20.000 NFTs in early access to people holding special adidas Originals tokens, GMoney tokens, Bored Ape Yacht Club NFTs, Mutant Ape Yacht Club NFTs, and Pixel Vault NFTs. This is what makes adidas NFTs already difficult to get because they are offered first to a handful of people.

This debut comes after several weeks of buzz crypto and metaverse from adidas. The company introduced the digital token last month, which will allow holders early access to NFT tokens.

Into the Metaverse NFT Sales Results

And a few weeks ago, the company started tweeting about the metaverse. adidas has also purchased a Bored Ape Yacht dubbed the Indigo Hertz to show their dedication.

It is not yet known whether adidas intends to provide additional NFTs. Because the website shows that "this is just the beginning".

Considering that the initial batch sold out so quickly and there was a lot of money adidas made in just a few hours. adidas looks set to compete with Nike, which recently purchased a company that produces virtual shoes and NFTs.

Conclusion:

Adidas launches NFT collection 'Into the Metaverse' NFTs. In just one day, the German company sold 29.620 NFTs and made almost USD 22 million (Rp. 316 billion). NFT customers will get access to a very exclusive original adidas fan club.

The company introduced the digital token last month, which will allow holders early access to NFT tokens. It is not yet known whether adidas intends to provide additional NFTs.

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Lutfi

Hi, let me introduce myself, Lutfi Hulasoh, I am a writer and techno blogger. I started creating a personal blog writing informative articles about the latest trends and developments in technology. My writing covers a wide range of topics, from mobile applications to artificial intelligence, and I can also provide easy-to-understand explanations to help readers understand complex concepts.