Muslim Business Needs in Indonesia

Lovata Andrean

Muslim Business Needs in Indonesia
Muslim Business Needs in Indonesia

Rancakmedia.com – Indonesia is the country with the largest number of Muslims in the world. According to the World Population Review 2021, Indonesia's Muslim population reached 229 million or around 87,2% of the total population.

The data shows that 13% of the world's 1,9 billion Muslims live in Indonesia. The high number of Muslim citizens makes the power of halal business in Indonesia even greater.

This strength is listed in the State of Global Islamic Economy Report (SGIE Report) 2020/2021. A report received by Vice President Ma'ruf Amin in November 2020 said that Indonesia's global brand of Islam was in 4th position, one ranking higher than in 2019.

The assessment is based on field assessment finance, food, tourism, fashion, media, travel, pharmaceuticals and cosmetics. rancakmedia.com provided a report (26 November 2020) that Ma'ruf explained the results as a statement of Indonesian regulations to grow the Islamic ecosystem or Sharia economy in the country.

Apart from that, since 2020, Indonesia's ranking has experienced a significant increase over the last 2 years. In 2018, Indonesia was still in 10th position. One year later, Indonesia rose five places or was in 5th position.

Halal business or Muslim business needs are not afraid. especially in fashion products. Indonesia must become the world's Muslim clothing mecca in 2020 by the Indonesia Fashion Consortium (IIFC) or what is called the Indonesian Islamic Clothing Consortium.

Apart from that, based on SGIE report data, it was still found that Muslim clothing or humble fashion was one of Indonesia's advantages with indicator points of 34,26%.

This figure is far above the global average which only has an indicator point of 17,55%. Because of this capital, the Muslim clothing business can survive in Indonesia. This can be seen from data on halal product business transactions, including fashion products which continue to grow in e-commerce, for example on the Lazada platform.

Jacopo Mor, executive vice president of Lazada Indonesia Fashion and FMCG Category Director, explained that the number of consumers of Muslim products at Lazada increased by more than 100% in 2020. Marketing data shows that the government's social restriction regulations do not hinder Muslim product businesses.

Citizens can still meet their needs for halal products and other Muslim devices through the use of digital technology. Lazada recognized this power and started a special stream for Muslim products called Lazada Amanah.

Muslim Business Needs in Indonesia

Marketing Vice President of Lazada Indonesia Sawitri Hertoto explained that Lazada Amanah offers the most complete collection of all Muslim products in one genre, especially before Ramadan and Eid al-Fitr.

"We understand the difficulties of Muslims in finding quality products at the best prices. "We hope that Lazada Amanah can help Muslims find all their needs more easily and comfortably," said Sawitri.

Muslim needs are fashion, health, drinks and food, make-up, books and sources of information, and payment of zakat and infaq obligations. Lazada Amanah provides a halal certification exam function for the Indonesian Ulema Council (MUI) which is integrated into the MUI website for several products on its channel.

The arrival of Lazada Amanah was welcomed and received full support by the Minister of Religion, Yaqut Cholil Qoumas. “I support all efforts to accelerate the development of the halal economy in Indonesia.

Apart from that, this program opens up opportunities for several Indonesian business people, including micro, small and medium enterprises (MSMEs), to increase their halal product business in the country. and international markets," said Yaqut, who had sent an Instagram upload to @lazada_id.

Yaqut hopes that Lazada Amanah can accelerate the realization of Indonesia's sharia economic development efforts which are determined to become the global sharia economic and financial center of the world in 2024.

Not only that, through the Lazada Amanah sector economics for Products Muslims are predicted to make a significant contribution to state income.

Conclusion

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Lovata Andrean

Hi, I'm Lovata, I'm not Ai but I am a content writer for SEO, Technology, Finance, Travel, Cooking Recipes and others. I hope this can be useful for all my friends. Thanks