Local MSME shoes are no less competitive

Lovata Andrean

New York 2
New York 2

Rancakmedia.com – Founder of Never Too Lavish (NTL) Bernhard Suryanigrat explained that local MSME shoes are no stranger to being unable to compete with foreign shoe products. Never Too Lavish is an art studio that specializes in design changes, from jackets to shoes.

President Joko Widodo even bought the NTL factory. According to Abeng, his nickname, the quality of locally made shoe products is no less than those made abroad.

"What is the aim of locally made shoes made by our MSMEs, not sloppy class, just good manufacturing, really professional," he said in an online seminar. Which will be held virtually on Friday (03/12). ) Running in 2021).

The following is one of the reasons why local shoe products are so popular. Apart from that, local shoe products are still popular because apart from being cheap, they also have good product quality. In fact, the quality of local brands is no less competitive than players from abroad.

Local MSME shoes are no less competitive

"Not only the brand itself, but our MSMEs, our local brand players have thought about quality and technology," he said. Not to mention, local shoes have various models so that lovers can have different options in determining which model of shoe is suitable to wear.

"Generally they are from the MSME class, so they still produce in small quantities but have many models. "Because of that, lovers have different options for what kind of model they want," he explained. In terms of business transactions, local shoe marketing in Indonesia has experienced an increase.

Tokopedia found that sales of locally branded shoes increased 2x despite the outbreak. Even local shoe players who own the Brodo brand saw business transactions grow almost 5,5 times during the outbreak.

In fact, according to Denis, locally branded shoes from Indonesian MSMEs are no less competitive with brands from abroad. Because of this, there is increasing awareness of Indonesian consumers who like to use local products.

Apart from that, there are also many residents who really appreciate locally made shoe products. Denis believes that in 2021 there will be more local individual ownership accompanied by a level of development and creation that is no less competitive.

Footwear products Local MSMEs It is predicted that it will lead the local market. "Hopefully we will not become guests in our own country, but become kings and become brands that are well recognized in our society," he said.

import shoe business

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Lovata Andrean

Hi, I'm Lovata, I'm not Ai but I am a content writer for SEO, Technology, Finance, Travel, Cooking Recipes and others. I hope this can be useful for all my friends. Thanks