Definition of Marketing Mix and Its Elements

Rancakmedia.com – In this article, we will discuss the meaning of marketing mix, maybe most of you still feel foreign to hearing marketing mix, to get to know it in detail, you can read the article below until it's finished.

Marketing Mix is marketing mix. In general, marketing or marketing is one of the main activities carried out by entrepreneurs to survive, grow and earn profits for their company.

Creating, producing, and distributing items in response to customer needs are all activities of marketing activities.

Definition of Marketing Mix

According to Sofjan Assauri's book Marketing Management (Basics, Concepts, and Strategies), marketing is a human activity that aims to fulfill desires through an exchange process.

Thus, the objective of marketing is to promote the movement of products and services from producers to consumers in the most efficient way with a view to building effective demand.

In marketing it can be understood that the marketing mix is a mixture of factors or activities that form the basis of the marketing system.

The following is a thorough description of what a marketing mix is, as well as examples of effective marketing mixes.

Definition of Marketing Mix

In order to get the desired reaction in the target market, the company must use a combination of tactical marketing tools known as the marketing mix.

The marketing mix, according to Philip Kotler and Gary Armstrong in Marketing Principles, includes all the things a company might do to influence customer demand for its goods.

Definition of Marketing Mix

This large number of choices can be divided into four factors which are referred to as the “4P” of Product (Product), Price (Price), Place (Place), and (Promotion) Promotion. These four strategic factors greatly influence marketing, so they are all important as a single strategy or reference mix.

Therefore, the offering component is somewhere in between, while the accessibility component is somewhere in between. Therefore, the marketing mix is how to combine offers from the company (company's access).

The marketing mix is also recognized as having many main components, such as designing goods, deciding prices, distributing them to various areas, and producing them for consumers to buy, quoting Sadono Sukirno et al in Introduction to Business.

Marketing Mix Strategy Elements

Marketing Mix: The Elements To be successful in marketing, a marketer must have a solid strategy in the mix.

In his study, the marketing mix contains four elements. The following is a breakdown of the four elements of the Strategic Marketing Mix:

Product

Situmorang in his work entitled Marketing Metrics as a Tool for Measuring Company Marketing Performance wrote that "a product is anything that can be offered to the market to be noticed, obtained, used, or consumed that can meet a demand or need".

Products are the most important part of the marketing mix which has many meanings and meanings, but in general products are anything that can be offered to the market to be found, purchased, used and consumed.

Marketing Mix Strategy Elements

Price

Price is an important aspect of the marketing mix in product marketing. According to Tjiptono in the Marketing Strategy book, he noted that "to be successful in marketing something product or service, every company must determine the right price.

This price depends entirely on company policy, although of course taking into account many things. Prices that are said to be expensive, cheap, or mediocre for each individual do not have to be the same, because it depends on the individual who is inspired by the environment and individual circumstances.

Place

Place relates to offering products in a place for consumers, so that they are easier to reach. Distribution and venue go hand in hand. Place involves marketing issues such as channel type, exposure, transportation, distribution and location.

Distribution channels referred to as distribution channels (marketing channels, trade channels, distribution channels) are channels or groups of intermediaries, both controlled by marketers and independent ones, in distributing products from producers to consumers.

Promotions

To promote anything, you can use any medium of communication to inform, persuade or remind people of the existence of things created by businesses, individuals and families.

Promotion is the process of educating potential consumers about the benefits of a product and encouraging them to buy it. Directing individuals or organizations toward exchanges or marketing activities is the goal of promotion, which is a one-way flow of persuasive information.

FAQs

Below we have summarized some frequently asked questions about marketing mix, as follows:

What Does the Marketing Mix Consist of?

The marketing mix only includes 4 elements, namely product, price, place, and promotion. However, in its development there are various modifications of elements from experts.

Conclusion

The marketing mix is a combination of tactical marketing tools known as the marketing mix. To be successful in marketing, marketers must have a solid strategy in the mix.

The marketing mix contains four elements: Product (Product), Price (Price), Place (Place), and (Promotion) Promotion.

Situmorang in his work entitled Marketing Metrics as a Tool for Measuring Company Marketing Performance wrote that "a product is anything that can be offered to the market to be noticed, obtained, used, or consumed that can meet a demand or need".

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