');mask-image:url('data:image/svg+xml;utf8, ');mask-mode:alpha;-webkit-mask-position:center;mask-position:center;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-size:contain;mask-size:contain}}.wp-block-image :where(.has-border-color){border-style:solid}.wp-block-image :where([style*=border-top-color]){border-top-style:solid}.wp-block-image :where([style*=border-right-color]){border-right-style:solid}.wp-block-image :where([style*=border-bottom-color]){border-bottom-style:solid}.wp-block-image :where([style*=border-left-color]){border-left-style:solid}.wp-block-image :where([style*=border-width]){border-style:solid}.wp-block-image :where([style*=border-top-width]){border-top-style:solid}.wp-block-image :where([style*=border-right-width]){border-right-style:solid}.wp-block-image :where([style*=border-bottom-width]){border-bottom-style:solid}.wp-block-image :where([style*=border-left-width]){border-left-style:solid}.wp-block-image figure{margin:0}.wp-lightbox-container{display:flex;flex-direction:column;position:relative}.wp-lightbox-container img{cursor:zoom-in}.wp-lightbox-container img:hover+button{opacity:1}.wp-lightbox-container button{align-items:center;-webkit-backdrop-filter:blur(16px) saturate(180%);backdrop-filter:blur(16px) saturate(180%);background-color:rgba(90,90,90,.25);border:none;border-radius:4px;cursor:zoom-in;display:flex;height:20px;justify-content:center;opacity:0;padding:0;position:absolute;right:16px;text-align:center;top:16px;transition:opacity .2s ease;width:20px;z-index:100}.wp-lightbox-container button:focus-visible{outline:3px auto rgba(90,90,90,.25);outline:3px auto -webkit-focus-ring-color;outline-offset:3px}.wp-lightbox-container button:hover{cursor:pointer;opacity:1}.wp-lightbox-container button:focus{opacity:1}.wp-lightbox-container button:focus,.wp-lightbox-container button:hover,.wp-lightbox-container button:not(:hover):not(:active):not(.has-background){background-color:rgba(90,90,90,.25);border:none}.wp-lightbox-overlay{box-sizing:border-box;cursor:zoom-out;height:100vh;left:0;overflow:hidden;position:fixed;top:0;visibility:hidden;width:100vw;z-index:100000}.wp-lightbox-overlay .close-button{align-items:center;cursor:pointer;display:flex;justify-content:center;min-height:40px;min-width:40px;padding:0;position:absolute;right:calc(env(safe-area-inset-right) + 16px);top:calc(env(safe-area-inset-top) + 16px);z-index:5000000}.wp-lightbox-overlay .close-button:focus,.wp-lightbox-overlay .close-button:hover,.wp-lightbox-overlay .close-button:not(:hover):not(:active):not(.has-background){background:none;border:none}.wp-lightbox-overlay .lightbox-image-container{height:var(--wp--lightbox-container-height);left:50%;overflow:hidden;position:absolute;top:50%;transform:translate(-50%,-50%);transform-origin:top left;width:var(--wp--lightbox-container-width);z-index:9999999999}.wp-lightbox-overlay .wp-block-image{align-items:center;box-sizing:border-box;display:flex;height:100%;justify-content:center;margin:0;position:relative;transform-origin:0 0;width:100%;z-index:3000000}.wp-lightbox-overlay .wp-block-image img{height:var(--wp--lightbox-image-height);min-height:var(--wp--lightbox-image-height);min-width:var(--wp--lightbox-image-width);width:var(--wp--lightbox-image-width)}.wp-lightbox-overlay .wp-block-image figcaption{display:none}.wp-lightbox-overlay button{background:none;border:none}.wp-lightbox-overlay .scrim{background-color:#fff;height:100%;opacity:.9;position:absolute;width:100%;z-index:2000000}.wp-lightbox-overlay.active{animation:turn-on-visibility .25s both;visibility:visible}.wp-lightbox-overlay.active img{animation:turn-on-visibility .35s both}.wp-lightbox-overlay.hideanimationenabled:not(.active){animation:turn-off-visibility .35s both}.wp-lightbox-overlay.hideanimationenabled:not(.active) img{animation:turn-off-visibility .25s both}@media (prefers-reduced-motion:no-preference){.wp-lightbox-overlay.zoom.active{animation:none;opacity:1;visibility:visible}.wp-lightbox-overlay.zoom.active .lightbox-image-container{animation:lightbox-zoom-in .4s}.wp-lightbox-overlay.zoom.active .lightbox-image-container img{animation:none}.wp-lightbox-overlay.zoom.active .scrim{animation:turn-on-visibility .4s forwards}.wp-lightbox-overlay.zoom.hideanimationenabled:not(.active){animation:none}.wp-lightbox-overlay.zoom.hideanimationenabled:not(.active) .lightbox-image-container{animation:lightbox-zoom-out .4s}.wp-lightbox-overlay.zoom.hideanimationenabled:not(.active) .lightbox-image-container img{animation:none}.wp-lightbox-overlay.zoom.hideanimationenabled:not(.active) .scrim{animation:turn-off-visibility .4s forwards}}@keyframes turn-on-visibility{0%{opacity:0}to{opacity:1}}@keyframes turn-off-visibility{0%{opacity:1;visibility:visible}99%{opacity:0;visibility:visible}to{opacity:0;visibility:hidden}}@keyframes lightbox-zoom-in{0%{transform:translate(calc(-50vw + var(--wp--lightbox-initial-left-position)),calc(-50vh + var(--wp--lightbox-initial-top-position))) scale(var(--wp--lightbox-scale))}to{transform:translate(-50%,-50%) scale(1)}}@keyframes lightbox-zoom-out{0%{transform:translate(-50%,-50%) scale(1);visibility:visible}99%{visibility:visible}to{transform:translate(calc(-50vw + var(--wp--lightbox-initial-left-position)),calc(-50vh + var(--wp--lightbox-initial-top-position))) scale(var(--wp--lightbox-scale));visibility:hidden}}ol.wp-block-latest-comments{box-sizing:border-box;margin-left:0}:where(.wp-block-latest-comments:not([style*=line-height] .wp-block-latest-comments__comment)){line-height:1.1}:where(.wp-block-latest-comments:not([style*=line-height] .wp-block-latest-comments__comment-excerpt p)){line-height:1.8}.has-dates :where(.wp-block-latest-comments:not([style*=line-height])),.has-excerpts :where(.wp-block-latest-comments:not([style*=line-height])){line-height:1.5}.wp-block-latest-comments .wp-block-latest-comments{padding-left:0}.wp-block-latest-comments__comment{list-style:none;margin-bottom:1em}.has-avatars .wp-block-latest-comments__comment{list-style:none;min-height:2.25em}.has-avatars .wp-block-latest-comments__comment .wp-block-latest-comments__comment-excerpt,.has-avatars .wp-block-latest-comments__comment .wp-block-latest-comments__comment-meta{margin-left:3.25em}.wp-block-latest-comments__comment-excerpt p{font-size:.875em;margin:.36em 0 1.4em}.wp-block-latest-comments__comment-date{display:block;font-size:.75em}.wp-block-latest-comments .avatar,.wp-block-latest-comments__comment-avatar{border-radius:1.5em;display:block;float:left;height:2.5em;margin-right:.75em;width:2.5em}.wp-block-latest-comments[class*=-font-size] a,.wp-block-latest-comments[style*=font-size] a{font-size:inherit}.wp-block-latest-posts{box-sizing:border-box}.wp-block-latest-posts.alignleft{margin-right:2em}.wp-block-latest-posts.alignright{margin-left:2em}.wp-block-latest-posts.wp-block-latest-posts__list{list-style:none;padding-left:0}.wp-block-latest-posts.wp-block-latest-posts__list li{clear:both}.wp-block-latest-posts.is-grid{display:flex;flex-wrap:wrap;padding:0}.wp-block-latest-posts.is-grid li{margin:0 1.25em 1.25em 0;width:100%}@media (min-width:600px){.wp-block-latest-posts.columns-2 li{width:calc(50% - .625em)}.wp-block-latest-posts.columns-2 li:nth-child(2n){margin-right:0}.wp-block-latest-posts.columns-3 li{width:calc(33.33333% - .83333em)}.wp-block-latest-posts.columns-3 li:nth-child(3n){margin-right:0}.wp-block-latest-posts.columns-4 li{width:calc(25% - .9375em)}.wp-block-latest-posts.columns-4 li:nth-child(4n){margin-right:0}.wp-block-latest-posts.columns-5 li{width:calc(20% - 1em)}.wp-block-latest-posts.columns-5 li:nth-child(5n){margin-right:0}.wp-block-latest-posts.columns-6 li{width:calc(16.66667% - 1.04167em)}.wp-block-latest-posts.columns-6 li:nth-child(6n){margin-right:0}}.wp-block-latest-posts__post-author,.wp-block-latest-posts__post-date{display:block;font-size:.8125em}.wp-block-latest-posts__post-excerpt{margin-bottom:1em;margin-top:.5em}.wp-block-latest-posts__featured-image a{display:inline-block}.wp-block-latest-posts__featured-image img{height:auto;max-width:100%;width:auto}.wp-block-latest-posts__featured-image.alignleft{float:left;margin-right:1em}.wp-block-latest-posts__featured-image.alignright{float:right;margin-left:1em}.wp-block-latest-posts__featured-image.aligncenter{margin-bottom:1em;text-align:center}ol,ul{box-sizing:border-box}ol.has-background,ul.has-background{padding:1.25em 2.375em}.wp-block-media-text{box-sizing:border-box;
/*!rtl:begin:ignore*/direction:ltr;
/*!rtl:end:ignore*/display:grid;grid-template-columns:50% 1fr;grid-template-rows:auto}.wp-block-media-text.has-media-on-the-right{grid-template-columns:1fr 50%}.wp-block-media-text.is-vertically-aligned-top .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-top .wp-block-media-text__media{align-self:start}.wp-block-media-text .wp-block-media-text__content,.wp-block-media-text .wp-block-media-text__media,.wp-block-media-text.is-vertically-aligned-center .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-center .wp-block-media-text__media{align-self:center}.wp-block-media-text.is-vertically-aligned-bottom .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-bottom .wp-block-media-text__media{align-self:end}.wp-block-media-text .wp-block-media-text__media{
/*!rtl:begin:ignore*/grid-column:1;grid-row:1;
/*!rtl:end:ignore*/margin:0}.wp-block-media-text .wp-block-media-text__content{direction:ltr;
/*!rtl:begin:ignore*/grid-column:2;grid-row:1;
/*!rtl:end:ignore*/padding:0 8%;word-break:break-word}.wp-block-media-text.has-media-on-the-right .wp-block-media-text__media{
/*!rtl:begin:ignore*/grid-column:2;grid-row:1
/*!rtl:end:ignore*/}.wp-block-media-text.has-media-on-the-right .wp-block-media-text__content{
/*!rtl:begin:ignore*/grid-column:1;grid-row:1
/*!rtl:end:ignore*/}.wp-block-media-text__media img,.wp-block-media-text__media video{height:auto;max-width:unset;vertical-align:middle;width:100%}.wp-block-media-text.is-image-fill .wp-block-media-text__media{background-size:cover;height:100%;min-height:250px}.wp-block-media-text.is-image-fill .wp-block-media-text__media>a{display:block;height:100%}.wp-block-media-text.is-image-fill .wp-block-media-text__media img{clip:rect(0,0,0,0);border:0;height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px}@media (max-width:600px){.wp-block-media-text.is-stacked-on-mobile{grid-template-columns:100%!important}.wp-block-media-text.is-stacked-on-mobile .wp-block-media-text__media{grid-column:1;grid-row:1}.wp-block-media-text.is-stacked-on-mobile .wp-block-media-text__content{grid-column:1;grid-row:2}}.wp-block-navigation{--navigation-layout-justification-setting:flex-start;--navigation-layout-direction:row;--navigation-layout-wrap:wrap;--navigation-layout-justify:flex-start;--navigation-layout-align:center;position:relative}.wp-block-navigation ul{margin-bottom:0;margin-left:0;margin-top:0;padding-left:0}.wp-block-navigation ul,.wp-block-navigation ul li{list-style:none;padding:0}.wp-block-navigation .wp-block-navigation-item{align-items:center;display:flex;position:relative}.wp-block-navigation .wp-block-navigation-item .wp-block-navigation__submenu-container:empty{display:none}.wp-block-navigation .wp-block-navigation-item__content{display:block}.wp-block-navigation .wp-block-navigation-item__content.wp-block-navigation-item__content{color:inherit}.wp-block-navigation.has-text-decoration-underline .wp-block-navigation-item__content,.wp-block-navigation.has-text-decoration-underline .wp-block-navigation-item__content:active,.wp-block-navigation.has-text-decoration-underline .wp-block-navigation-item__content:focus{text-decoration:underline}.wp-block-navigation.has-text-decoration-line-through .wp-block-navigation-item__content,.wp-block-navigation.has-text-decoration-line-through .wp-block-navigation-item__content:active,.wp-block-navigation.has-text-decoration-line-through .wp-block-navigation-item__content:focus{text-decoration:line-through}.wp-block-navigation:where(:not([class*=has-text-decoration])) a{text-decoration:none}.wp-block-navigation:where(:not([class*=has-text-decoration])) a:active,.wp-block-navigation:where(:not([class*=has-text-decoration])) a:focus{text-decoration:none}.wp-block-navigation .wp-block-navigation__submenu-icon{align-self:center;background-color:inherit;border:none;color:currentColor;display:inline-block;font-size:inherit;height:.6em;line-height:0;margin-left:.25em;padding:0;width:.6em}.wp-block-navigation .wp-block-navigation__submenu-icon svg{stroke:currentColor;display:inline-block;height:inherit;margin-top:.075em;width:inherit}.wp-block-navigation.is-vertical{--navigation-layout-direction:column;--navigation-layout-justify:initial;--navigation-layout-align:flex-start}.wp-block-navigation.no-wrap{--navigation-layout-wrap:nowrap}.wp-block-navigation.items-justified-center{--navigation-layout-justification-setting:center;--navigation-layout-justify:center}.wp-block-navigation.items-justified-center.is-vertical{--navigation-layout-align:center}.wp-block-navigation.items-justified-right{--navigation-layout-justification-setting:flex-end;--navigation-layout-justify:flex-end}.wp-block-navigation.items-justified-right.is-vertical{--navigation-layout-align:flex-end}.wp-block-navigation.items-justified-space-between{--navigation-layout-justification-setting:space-between;--navigation-layout-justify:space-between}.wp-block-navigation .has-child .wp-block-navigation__submenu-container{align-items:normal;background-color:inherit;color:inherit;display:flex;flex-direction:column;height:0;left:-1px;opacity:0;overflow:hidden;position:absolute;top:100%;transition:opacity .1s linear;visibility:hidden;width:0;z-index:2}.wp-block-navigation .has-child .wp-block-navigation__submenu-container>.wp-block-navigation-item>.wp-block-navigation-item__content{display:flex;flex-grow:1}.wp-block-navigation .has-child .wp-block-navigation__submenu-container>.wp-block-navigation-item>.wp-block-navigation-item__content .wp-block-navigation__submenu-icon{margin-left:auto;margin-right:0}.wp-block-navigation .has-child .wp-block-navigation__submenu-container .wp-block-navigation-item__content{margin:0}@media (min-width:782px){.wp-block-navigation .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container{left:100%;top:-1px}.wp-block-navigation .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container:before{background:transparent;content:"";display:block;height:100%;position:absolute;right:100%;width:.5em}.wp-block-navigation .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-icon{margin-right:.25em}.wp-block-navigation .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-icon svg{transform:rotate(-90deg)}}.wp-block-navigation .has-child:not(.open-on-click):hover>.wp-block-navigation__submenu-container{height:auto;min-width:200px;opacity:1;overflow:visible;visibility:visible;width:auto}.wp-block-navigation .has-child:not(.open-on-click):not(.open-on-hover-click):focus-within>.wp-block-navigation__submenu-container{height:auto;min-width:200px;opacity:1;overflow:visible;visibility:visible;width:auto}.wp-block-navigation .has-child .wp-block-navigation-submenu__toggle[aria-expanded=true]~.wp-block-navigation__submenu-container{height:auto;min-width:200px;opacity:1;overflow:visible;visibility:visible;width:auto}.wp-block-navigation.has-background .has-child .wp-block-navigation__submenu-container{left:0;top:100%}@media (min-width:782px){.wp-block-navigation.has-background .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container{left:100%;top:0}}.wp-block-navigation-submenu{display:flex;position:relative}.wp-block-navigation-submenu .wp-block-navigation__submenu-icon svg{stroke:currentColor}button.wp-block-navigation-item__content{background-color:transparent;border:none;color:currentColor;font-family:inherit;font-size:inherit;font-style:inherit;font-weight:inherit;line-height:inherit;text-align:left;text-transform:inherit}.wp-block-navigation-submenu__toggle{cursor:pointer}.wp-block-navigation-item.open-on-click .wp-block-navigation-submenu__toggle{padding-right:.85em}.wp-block-navigation-item.open-on-click .wp-block-navigation-submenu__toggle+.wp-block-navigation__submenu-icon{margin-left:-.6em;pointer-events:none}.wp-block-navigation .wp-block-page-list,.wp-block-navigation__container,.wp-block-navigation__responsive-close,.wp-block-navigation__responsive-container,.wp-block-navigation__responsive-container-content,.wp-block-navigation__responsive-dialog{gap:inherit}:where(.wp-block-navigation.has-background .wp-block-navigation-item a:not(.wp-element-button)),:where(.wp-block-navigation.has-background .wp-block-navigation-submenu a:not(.wp-element-button)){padding:.5em 1em}:where(.wp-block-navigation .wp-block-navigation__submenu-container .wp-block-navigation-item a:not(.wp-element-button)),:where(.wp-block-navigation .wp-block-navigation__submenu-container .wp-block-navigation-submenu a:not(.wp-element-button)),:where(.wp-block-navigation .wp-block-navigation__submenu-container .wp-block-navigation-submenu button.wp-block-navigation-item__content),:where(.wp-block-navigation .wp-block-navigation__submenu-container .wp-block-pages-list__item button.wp-block-navigation-item__content){padding:.5em 1em}.wp-block-navigation.items-justified-right .wp-block-navigation__container .has-child .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-right .wp-block-page-list>.has-child .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-space-between .wp-block-page-list>.has-child:last-child .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-space-between>.wp-block-navigation__container>.has-child:last-child .wp-block-navigation__submenu-container{left:auto;right:0}.wp-block-navigation.items-justified-right .wp-block-navigation__container .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-right .wp-block-page-list>.has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-space-between .wp-block-page-list>.has-child:last-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-space-between>.wp-block-navigation__container>.has-child:last-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container{left:-1px;right:-1px}@media (min-width:782px){.wp-block-navigation.items-justified-right .wp-block-navigation__container .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-right .wp-block-page-list>.has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-space-between .wp-block-page-list>.has-child:last-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-space-between>.wp-block-navigation__container>.has-child:last-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container{left:auto;right:100%}}.wp-block-navigation:not(.has-background) .wp-block-navigation__submenu-container{background-color:#fff;border:1px solid rgba(0,0,0,.15)}.wp-block-navigation.has-background .wp-block-navigation__submenu-container{background-color:inherit}.wp-block-navigation:not(.has-text-color) .wp-block-navigation__submenu-container{color:#000}.wp-block-navigation__container{align-items:var(--navigation-layout-align,initial);display:flex;flex-direction:var(--navigation-layout-direction,initial);flex-wrap:var(--navigation-layout-wrap,wrap);justify-content:var(--navigation-layout-justify,initial);list-style:none;margin:0;padding-left:0}.wp-block-navigation__container .is-responsive{display:none}.wp-block-navigation__container:only-child,.wp-block-page-list:only-child{flex-grow:1}@keyframes overlay-menu__fade-in-animation{0%{opacity:0;transform:translateY(.5em)}to{opacity:1;transform:translateY(0)}}.wp-block-navigation__responsive-container{bottom:0;display:none;left:0;position:fixed;right:0;top:0}.wp-block-navigation__responsive-container :where(.wp-block-navigation-item a){color:inherit}.wp-block-navigation__responsive-container .wp-block-navigation__responsive-container-content{align-items:var(--navigation-layout-align,initial);display:flex;flex-direction:var(--navigation-layout-direction,initial);flex-wrap:var(--navigation-layout-wrap,wrap);justify-content:var(--navigation-layout-justify,initial)}.wp-block-navigation__responsive-container:not(.is-menu-open.is-menu-open){background-color:inherit!important;color:inherit!important}.wp-block-navigation__responsive-container.is-menu-open{animation:overlay-menu__fade-in-animation .1s ease-out;animation-fill-mode:forwards;background-color:inherit;display:flex;flex-direction:column;overflow:auto;padding:clamp(1rem,var(--wp--style--root--padding-top),20rem) clamp(1rem,var(--wp--style--root--padding-right),20rem) clamp(1rem,var(--wp--style--root--padding-bottom),20rem) clamp(1rem,var(--wp--style--root--padding-left),20em);z-index:100000}@media (prefers-reduced-motion:reduce){.wp-block-navigation__responsive-container.is-menu-open{animation-delay:0s;animation-duration:1ms}}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content{align-items:var(--navigation-layout-justification-setting,inherit);display:flex;flex-direction:column;flex-wrap:nowrap;overflow:visible;padding-top:calc(2rem + 24px)}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content,.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation__container,.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-page-list{justify-content:flex-start}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation__submenu-icon{display:none}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .has-child .wp-block-navigation__submenu-container{border:none;height:auto;min-width:200px;opacity:1;overflow:initial;padding-left:2rem;padding-right:2rem;position:static;visibility:visible;width:auto}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation__container,.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation__submenu-container{gap:inherit}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation__submenu-container{padding-top:var(--wp--style--block-gap,2em)}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation-item__content{padding:0}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation-item,.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation__container,.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-page-list{align-items:var(--navigation-layout-justification-setting,initial);display:flex;flex-direction:column}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation-item,.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation-item .wp-block-navigation__submenu-container,.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__container,.wp-block-navigation__responsive-container.is-menu-open .wp-block-page-list{background:transparent!important;color:inherit!important}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__submenu-container.wp-block-navigation__submenu-container.wp-block-navigation__submenu-container.wp-block-navigation__submenu-container{left:auto;right:auto}@media (min-width:600px){.wp-block-navigation__responsive-container:not(.hidden-by-default):not(.is-menu-open){background-color:inherit;display:block;position:relative;width:100%;z-index:auto}.wp-block-navigation__responsive-container:not(.hidden-by-default):not(.is-menu-open) .wp-block-navigation__responsive-container-close{display:none}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__submenu-container.wp-block-navigation__submenu-container.wp-block-navigation__submenu-container.wp-block-navigation__submenu-container{left:0}}.wp-block-navigation:not(.has-background) .wp-block-navigation__responsive-container.is-menu-open{background-color:#fff}.wp-block-navigation:not(.has-text-color) .wp-block-navigation__responsive-container.is-menu-open{color:#000}.wp-block-navigation__toggle_button_label{font-size:1rem;font-weight:700}.wp-block-navigation__responsive-container-close,.wp-block-navigation__responsive-container-open{background:transparent;border:none;color:currentColor;cursor:pointer;margin:0;padding:0;text-transform:inherit;vertical-align:middle}.wp-block-navigation__responsive-container-close svg,.wp-block-navigation__responsive-container-open svg{fill:currentColor;display:block;height:24px;pointer-events:none;width:24px}.wp-block-navigation__responsive-container-open{display:flex}.wp-block-navigation__responsive-container-open.wp-block-navigation__responsive-container-open.wp-block-navigation__responsive-container-open{font-family:inherit;font-size:inherit;font-weight:inherit}@media (min-width:600px){.wp-block-navigation__responsive-container-open:not(.always-shown){display:none}}.wp-block-navigation__responsive-container-close{position:absolute;right:0;top:0;z-index:2}.wp-block-navigation__responsive-container-close.wp-block-navigation__responsive-container-close.wp-block-navigation__responsive-container-close{font-family:inherit;font-size:inherit;font-weight:inherit}.wp-block-navigation__responsive-close{width:100%}.has-modal-open .wp-block-navigation__responsive-close{margin-left:auto;margin-right:auto;max-width:var(--wp--style--global--wide-size,100%)}.wp-block-navigation__responsive-close:focus{outline:none}.is-menu-open .wp-block-navigation__responsive-close,.is-menu-open .wp-block-navigation__responsive-container-content,.is-menu-open .wp-block-navigation__responsive-dialog{box-sizing:border-box}.wp-block-navigation__responsive-dialog{position:relative}.has-modal-open .admin-bar .is-menu-open .wp-block-navigation__responsive-dialog{margin-top:46px}@media (min-width:782px){.has-modal-open .admin-bar .is-menu-open .wp-block-navigation__responsive-dialog{margin-top:32px}}html.has-modal-open{overflow:hidden}.wp-block-navigation .wp-block-navigation-item__label{overflow-wrap:break-word}.wp-block-navigation .wp-block-navigation-item__description{display:none}.wp-block-navigation .wp-block-page-list{align-items:var(--navigation-layout-align,initial);background-color:inherit;display:flex;flex-direction:var(--navigation-layout-direction,initial);flex-wrap:var(--navigation-layout-wrap,wrap);justify-content:var(--navigation-layout-justify,initial)}.wp-block-navigation .wp-block-navigation-item{background-color:inherit}.is-small-text{font-size:.875em}.is-regular-text{font-size:1em}.is-large-text{font-size:2.25em}.is-larger-text{font-size:3em}.has-drop-cap:not(:focus):first-letter{float:left;font-size:8.4em;font-style:normal;font-weight:100;line-height:.68;margin:.05em .1em 0 0;text-transform:uppercase}body.rtl .has-drop-cap:not(:focus):first-letter{float:none;margin-left:.1em}p.has-drop-cap.has-background{overflow:hidden}p.has-background{padding:1.25em 2.375em}:where(p.has-text-color:not(.has-link-color)) a{color:inherit}p.has-text-align-left[style*="writing-mode:vertical-lr"],p.has-text-align-right[style*="writing-mode:vertical-rl"]{rotate:180deg}.wp-block-post-author{display:flex;flex-wrap:wrap}.wp-block-post-author__byline{font-size:.5em;margin-bottom:0;margin-top:0;width:100%}.wp-block-post-author__avatar{margin-right:1em}.wp-block-post-author__bio{font-size:.7em;margin-bottom:.7em}.wp-block-post-author__content{flex-basis:0;flex-grow:1}.wp-block-post-author__name{margin:0}.wp-block-post-comments-form{box-sizing:border-box}.wp-block-post-comments-form[style*=font-weight] :where(.comment-reply-title){font-weight:inherit}.wp-block-post-comments-form[style*=font-family] :where(.comment-reply-title){font-family:inherit}.wp-block-post-comments-form[class*=-font-size] :where(.comment-reply-title),.wp-block-post-comments-form[style*=font-size] :where(.comment-reply-title){font-size:inherit}.wp-block-post-comments-form[style*=line-height] :where(.comment-reply-title){line-height:inherit}.wp-block-post-comments-form[style*=font-style] :where(.comment-reply-title){font-style:inherit}.wp-block-post-comments-form[style*=letter-spacing] :where(.comment-reply-title){letter-spacing:inherit}.wp-block-post-comments-form input[type=submit]{box-shadow:none;cursor:pointer;display:inline-block;overflow-wrap:break-word;text-align:center}.wp-block-post-comments-form input:not([type=submit]),.wp-block-post-comments-form textarea{border:1px solid #949494;font-family:inherit;font-size:1em}.wp-block-post-comments-form input:not([type=submit]):not([type=checkbox]),.wp-block-post-comments-form textarea{padding:calc(.667em + 2px)}.wp-block-post-comments-form .comment-form input:not([type=submit]):not([type=checkbox]):not([type=hidden]),.wp-block-post-comments-form .comment-form textarea{box-sizing:border-box;display:block;width:100%}.wp-block-post-comments-form .comment-form-author label,.wp-block-post-comments-form .comment-form-email label,.wp-block-post-comments-form .comment-form-url label{display:block;margin-bottom:.25em}.wp-block-post-comments-form .comment-form-cookies-consent{display:flex;gap:.25em}.wp-block-post-comments-form .comment-form-cookies-consent #wp-comment-cookies-consent{margin-top:.35em}.wp-block-post-comments-form .comment-reply-title{margin-bottom:0}.wp-block-post-comments-form .comment-reply-title :where(small){font-size:var(--wp--preset--font-size--medium,smaller);margin-left:.5em}.wp-block-post-date{box-sizing:border-box}:where(.wp-block-post-excerpt){margin-bottom:var(--wp--style--block-gap);margin-top:var(--wp--style--block-gap)}.wp-block-post-excerpt__excerpt{margin-bottom:0;margin-top:0}.wp-block-post-excerpt__more-text{margin-bottom:0;margin-top:var(--wp--style--block-gap)}.wp-block-post-excerpt__more-link{display:inline-block}.wp-block-post-featured-image{margin-left:0;margin-right:0}.wp-block-post-featured-image a{display:block;height:100%}.wp-block-post-featured-image img{box-sizing:border-box;height:auto;max-width:100%;vertical-align:bottom;width:100%}.wp-block-post-featured-image.alignfull img,.wp-block-post-featured-image.alignwide img{width:100%}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim{background-color:#000;inset:0;position:absolute}.wp-block-post-featured-image{position:relative}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-gradient{background-color:transparent}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-0{opacity:0}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-10{opacity:.1}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-20{opacity:.2}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-30{opacity:.3}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-40{opacity:.4}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-50{opacity:.5}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-60{opacity:.6}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-70{opacity:.7}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-80{opacity:.8}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-90{opacity:.9}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-100{opacity:1}.wp-block-post-featured-image:where(.alignleft,.alignright){width:100%}.wp-block-post-navigation-link .wp-block-post-navigation-link__arrow-previous{display:inline-block;margin-right:1ch}.wp-block-post-navigation-link .wp-block-post-navigation-link__arrow-previous:not(.is-arrow-chevron){transform:scaleX(1)}.wp-block-post-navigation-link .wp-block-post-navigation-link__arrow-next{display:inline-block;margin-left:1ch}.wp-block-post-navigation-link .wp-block-post-navigation-link__arrow-next:not(.is-arrow-chevron){transform:scaleX(1)}.wp-block-post-navigation-link.has-text-align-left[style*="writing-mode: vertical-lr"],.wp-block-post-navigation-link.has-text-align-right[style*="writing-mode: vertical-rl"]{rotate:180deg}.wp-block-post-terms{box-sizing:border-box}.wp-block-post-terms .wp-block-post-terms__separator{white-space:pre-wrap}.wp-block-post-time-to-read,.wp-block-post-title{box-sizing:border-box}.wp-block-post-title{word-break:break-word}.wp-block-post-title a{display:inline-block}.wp-block-preformatted{box-sizing:border-box;white-space:pre-wrap}:where(.wp-block-preformatted.has-background){padding:1.25em 2.375em}.wp-block-pullquote{box-sizing:border-box;overflow-wrap:break-word;padding:3em 0;text-align:center}.wp-block-pullquote blockquote,.wp-block-pullquote cite,.wp-block-pullquote p{color:inherit}.wp-block-pullquote.alignleft,.wp-block-pullquote.alignright{max-width:420px}.wp-block-pullquote cite,.wp-block-pullquote footer{position:relative}.wp-block-pullquote .has-text-color a{color:inherit}:where(.wp-block-pullquote){margin:0 0 1em}.wp-block-pullquote.has-text-align-left blockquote{text-align:left}.wp-block-pullquote.has-text-align-right blockquote{text-align:right}.wp-block-pullquote.is-style-solid-color{border:none}.wp-block-pullquote.is-style-solid-color blockquote{margin-left:auto;margin-right:auto;max-width:60%}.wp-block-pullquote.is-style-solid-color blockquote p{font-size:2em;margin-bottom:0;margin-top:0}.wp-block-pullquote.is-style-solid-color blockquote cite{font-style:normal;text-transform:none}.wp-block-pullquote cite{color:inherit}.wp-block-post-template{list-style:none;margin-bottom:0;margin-top:0;max-width:100%;padding:0}.wp-block-post-template.wp-block-post-template{background:none}.wp-block-post-template.is-flex-container{display:flex;flex-direction:row;flex-wrap:wrap;gap:1.25em}.wp-block-post-template.is-flex-container>li{margin:0;width:100%}@media (min-width:600px){.wp-block-post-template.is-flex-container.is-flex-container.columns-2>li{width:calc(50% - .625em)}.wp-block-post-template.is-flex-container.is-flex-container.columns-3>li{width:calc(33.33333% - .83333em)}.wp-block-post-template.is-flex-container.is-flex-container.columns-4>li{width:calc(25% - .9375em)}.wp-block-post-template.is-flex-container.is-flex-container.columns-5>li{width:calc(20% - 1em)}.wp-block-post-template.is-flex-container.is-flex-container.columns-6>li{width:calc(16.66667% - 1.04167em)}}@media (max-width:600px){.wp-block-post-template-is-layout-grid.wp-block-post-template-is-layout-grid.wp-block-post-template-is-layout-grid.wp-block-post-template-is-layout-grid{grid-template-columns:1fr}}.wp-block-post-template-is-layout-constrained>li>.alignright,.wp-block-post-template-is-layout-flow>li>.alignright{-webkit-margin-start:2em;-webkit-margin-end:0;float:right;margin-inline-end:0;margin-inline-start:2em}.wp-block-post-template-is-layout-constrained>li>.alignleft,.wp-block-post-template-is-layout-flow>li>.alignleft{-webkit-margin-start:0;-webkit-margin-end:2em;float:left;margin-inline-end:2em;margin-inline-start:0}.wp-block-post-template-is-layout-constrained>li>.aligncenter,.wp-block-post-template-is-layout-flow>li>.aligncenter{-webkit-margin-start:auto;-webkit-margin-end:auto;margin-inline-end:auto;margin-inline-start:auto}.wp-block-query-pagination>.wp-block-query-pagination-next,.wp-block-query-pagination>.wp-block-query-pagination-numbers,.wp-block-query-pagination>.wp-block-query-pagination-previous{margin-bottom:.5em;margin-right:.5em}.wp-block-query-pagination>.wp-block-query-pagination-next:last-child,.wp-block-query-pagination>.wp-block-query-pagination-numbers:last-child,.wp-block-query-pagination>.wp-block-query-pagination-previous:last-child{margin-right:0}.wp-block-query-pagination.is-content-justification-space-between>.wp-block-query-pagination-next:last-of-type{-webkit-margin-start:auto;margin-inline-start:auto}.wp-block-query-pagination.is-content-justification-space-between>.wp-block-query-pagination-previous:first-child{-webkit-margin-end:auto;margin-inline-end:auto}.wp-block-query-pagination .wp-block-query-pagination-previous-arrow{display:inline-block;margin-right:1ch}.wp-block-query-pagination .wp-block-query-pagination-previous-arrow:not(.is-arrow-chevron){transform:scaleX(1)}.wp-block-query-pagination .wp-block-query-pagination-next-arrow{display:inline-block;margin-left:1ch}.wp-block-query-pagination .wp-block-query-pagination-next-arrow:not(.is-arrow-chevron){transform:scaleX(1)}.wp-block-query-pagination.aligncenter{justify-content:center}.wp-block-query-title,.wp-block-quote{box-sizing:border-box}.wp-block-quote{overflow-wrap:break-word}.wp-block-quote.is-large:where(:not(.is-style-plain)),.wp-block-quote.is-style-large:where(:not(.is-style-plain)){margin-bottom:1em;padding:0 1em}.wp-block-quote.is-large:where(:not(.is-style-plain)) p,.wp-block-quote.is-style-large:where(:not(.is-style-plain)) p{font-size:1.5em;font-style:italic;line-height:1.6}.wp-block-quote.is-large:where(:not(.is-style-plain)) cite,.wp-block-quote.is-large:where(:not(.is-style-plain)) footer,.wp-block-quote.is-style-large:where(:not(.is-style-plain)) cite,.wp-block-quote.is-style-large:where(:not(.is-style-plain)) footer{font-size:1.125em;text-align:right}.wp-block-read-more{display:block;width:-moz-fit-content;width:fit-content}.wp-block-read-more:not([style*=text-decoration]),.wp-block-read-more:not([style*=text-decoration]):active,.wp-block-read-more:not([style*=text-decoration]):focus{text-decoration:none}ul.wp-block-rss{list-style:none;padding:0}ul.wp-block-rss.wp-block-rss{box-sizing:border-box}ul.wp-block-rss.alignleft{margin-right:2em}ul.wp-block-rss.alignright{margin-left:2em}ul.wp-block-rss.is-grid{display:flex;flex-wrap:wrap;list-style:none;padding:0}ul.wp-block-rss.is-grid li{margin:0 1em 1em 0;width:100%}@media (min-width:600px){ul.wp-block-rss.columns-2 li{width:calc(50% - 1em)}ul.wp-block-rss.columns-3 li{width:calc(33.33333% - 1em)}ul.wp-block-rss.columns-4 li{width:calc(25% - 1em)}ul.wp-block-rss.columns-5 li{width:calc(20% - 1em)}ul.wp-block-rss.columns-6 li{width:calc(16.66667% - 1em)}}.wp-block-rss__item-author,.wp-block-rss__item-publish-date{display:block;font-size:.8125em}.wp-block-search__button{margin-left:10px;word-break:normal}.wp-block-search__button.has-icon{line-height:0}.wp-block-search__button svg{fill:currentColor;min-height:24px;min-width:24px;vertical-align:text-bottom}:where(.wp-block-search__button){border:1px solid #ccc;padding:6px 10px}.wp-block-search__inside-wrapper{display:flex;flex:auto;flex-wrap:nowrap;max-width:100%}.wp-block-search__label{width:100%}.wp-block-search__input{-webkit-appearance:initial;appearance:none;border:1px solid #949494;flex-grow:1;margin-left:0;margin-right:0;min-width:3rem;padding:8px;text-decoration:unset!important}.wp-block-search.wp-block-search__button-only .wp-block-search__button{flex-shrink:0;margin-left:0;max-width:calc(100% - 100px)}:where(.wp-block-search__button-inside .wp-block-search__inside-wrapper){border:1px solid #949494;box-sizing:border-box;padding:4px}:where(.wp-block-search__button-inside .wp-block-search__inside-wrapper) .wp-block-search__input{border:none;border-radius:0;padding:0 4px}:where(.wp-block-search__button-inside .wp-block-search__inside-wrapper) .wp-block-search__input:focus{outline:none}:where(.wp-block-search__button-inside .wp-block-search__inside-wrapper) :where(.wp-block-search__button){padding:4px 8px}.wp-block-search.aligncenter .wp-block-search__inside-wrapper{margin:auto}.wp-block-search__button-behavior-expand .wp-block-search__inside-wrapper{min-width:0!important;transition-property:width}.wp-block-search__button-behavior-expand .wp-block-search__input{flex-basis:100%;transition-duration:.3s}.wp-block-search__button-behavior-expand.wp-block-search__searchfield-hidden,.wp-block-search__button-behavior-expand.wp-block-search__searchfield-hidden .wp-block-search__inside-wrapper{overflow:hidden}.wp-block-search__button-behavior-expand.wp-block-search__searchfield-hidden .wp-block-search__input{border-left-width:0!important;border-right-width:0!important;flex-basis:0;flex-grow:0;margin:0;min-width:0!important;padding-left:0!important;padding-right:0!important;width:0!important}.wp-block[data-align=right] .wp-block-search__button-behavior-expand .wp-block-search__inside-wrapper{float:right}.wp-block-separator{border:1px solid;border-left:none;border-right:none}.wp-block-separator.is-style-dots{background:none!important;border:none;height:auto;line-height:1;text-align:center}.wp-block-separator.is-style-dots:before{color:currentColor;content:"···";font-family:serif;font-size:1.5em;letter-spacing:2em;padding-left:2em}.wp-block-site-logo{box-sizing:border-box;line-height:0}.wp-block-site-logo a{display:inline-block;line-height:0}.wp-block-site-logo.is-default-size img{height:auto;width:120px}.wp-block-site-logo img{height:auto;max-width:100%}.wp-block-site-logo a,.wp-block-site-logo img{border-radius:inherit}.wp-block-site-logo.aligncenter{margin-left:auto;margin-right:auto;text-align:center}.wp-block-site-logo.is-style-rounded{border-radius:9999px}.wp-block-site-title a{color:inherit}.wp-block-social-links{background:none;box-sizing:border-box;margin-left:0;padding-left:0;padding-right:0;text-indent:0}.wp-block-social-links .wp-social-link a,.wp-block-social-links .wp-social-link a:hover{border-bottom:0;box-shadow:none;text-decoration:none}.wp-block-social-links .wp-social-link a{padding:.25em}.wp-block-social-links .wp-social-link svg{height:1em;width:1em}.wp-block-social-links .wp-social-link span:not(.screen-reader-text){font-size:.65em;margin-left:.5em;margin-right:.5em}.wp-block-social-links.has-small-icon-size{font-size:16px}.wp-block-social-links,.wp-block-social-links.has-normal-icon-size{font-size:24px}.wp-block-social-links.has-large-icon-size{font-size:36px}.wp-block-social-links.has-huge-icon-size{font-size:48px}.wp-block-social-links.aligncenter{display:flex;justify-content:center}.wp-block-social-links.alignright{justify-content:flex-end}.wp-block-social-link{border-radius:9999px;display:block;height:auto;transition:transform .1s ease}@media (prefers-reduced-motion:reduce){.wp-block-social-link{transition-delay:0s;transition-duration:0s}}.wp-block-social-link a{align-items:center;display:flex;line-height:0;transition:transform .1s ease}.wp-block-social-link:hover{transform:scale(1.1)}.wp-block-social-links .wp-block-social-link .wp-block-social-link-anchor,.wp-block-social-links .wp-block-social-link .wp-block-social-link-anchor svg,.wp-block-social-links .wp-block-social-link .wp-block-social-link-anchor:active,.wp-block-social-links .wp-block-social-link .wp-block-social-link-anchor:hover,.wp-block-social-links .wp-block-social-link .wp-block-social-link-anchor:visited{fill:currentColor;color:currentColor}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link{background-color:#f0f0f0;color:#444}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-amazon{background-color:#f90;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-bandcamp{background-color:#1ea0c3;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-behance{background-color:#0757fe;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-codepen{background-color:#1e1f26;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-deviantart{background-color:#02e49b;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-dribbble{background-color:#e94c89;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-dropbox{background-color:#4280ff;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-etsy{background-color:#f45800;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-facebook{background-color:#1778f2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-fivehundredpx{background-color:#000;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-flickr{background-color:#0461dd;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-foursquare{background-color:#e65678;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-github{background-color:#24292d;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-goodreads{background-color:#eceadd;color:#382110}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-google{background-color:#ea4434;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-instagram{background-color:#f00075;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-lastfm{background-color:#e21b24;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-linkedin{background-color:#0d66c2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-mastodon{background-color:#3288d4;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-medium{background-color:#02ab6c;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-meetup{background-color:#f6405f;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-patreon{background-color:#ff424d;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-pinterest{background-color:#e60122;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-pocket{background-color:#ef4155;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-reddit{background-color:#ff4500;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-skype{background-color:#0478d7;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-snapchat{stroke:#000;background-color:#fefc00;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-soundcloud{background-color:#ff5600;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-spotify{background-color:#1bd760;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-telegram{background-color:#2aabee;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-threads,.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-tiktok{background-color:#000;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-tumblr{background-color:#011835;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-twitch{background-color:#6440a4;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-twitter{background-color:#1da1f2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-vimeo{background-color:#1eb7ea;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-vk{background-color:#4680c2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-wordpress{background-color:#3499cd;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-whatsapp{background-color:#25d366;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-x{background-color:#000;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-yelp{background-color:#d32422;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-youtube{background-color:red;color:#fff}.wp-block-social-links.is-style-logos-only .wp-social-link{background:none}.wp-block-social-links.is-style-logos-only .wp-social-link a{padding:0}.wp-block-social-links.is-style-logos-only .wp-social-link svg{height:1.25em;width:1.25em}.wp-block-social-links.is-style-logos-only .wp-social-link-amazon{color:#f90}.wp-block-social-links.is-style-logos-only .wp-social-link-bandcamp{color:#1ea0c3}.wp-block-social-links.is-style-logos-only .wp-social-link-behance{color:#0757fe}.wp-block-social-links.is-style-logos-only .wp-social-link-codepen{color:#1e1f26}.wp-block-social-links.is-style-logos-only .wp-social-link-deviantart{color:#02e49b}.wp-block-social-links.is-style-logos-only .wp-social-link-dribbble{color:#e94c89}.wp-block-social-links.is-style-logos-only .wp-social-link-dropbox{color:#4280ff}.wp-block-social-links.is-style-logos-only .wp-social-link-etsy{color:#f45800}.wp-block-social-links.is-style-logos-only .wp-social-link-facebook{color:#1778f2}.wp-block-social-links.is-style-logos-only .wp-social-link-fivehundredpx{color:#000}.wp-block-social-links.is-style-logos-only .wp-social-link-flickr{color:#0461dd}.wp-block-social-links.is-style-logos-only .wp-social-link-foursquare{color:#e65678}.wp-block-social-links.is-style-logos-only .wp-social-link-github{color:#24292d}.wp-block-social-links.is-style-logos-only .wp-social-link-goodreads{color:#382110}.wp-block-social-links.is-style-logos-only .wp-social-link-google{color:#ea4434}.wp-block-social-links.is-style-logos-only .wp-social-link-instagram{color:#f00075}.wp-block-social-links.is-style-logos-only .wp-social-link-lastfm{color:#e21b24}.wp-block-social-links.is-style-logos-only .wp-social-link-linkedin{color:#0d66c2}.wp-block-social-links.is-style-logos-only .wp-social-link-mastodon{color:#3288d4}.wp-block-social-links.is-style-logos-only .wp-social-link-medium{color:#02ab6c}.wp-block-social-links.is-style-logos-only .wp-social-link-meetup{color:#f6405f}.wp-block-social-links.is-style-logos-only .wp-social-link-patreon{color:#ff424d}.wp-block-social-links.is-style-logos-only .wp-social-link-pinterest{color:#e60122}.wp-block-social-links.is-style-logos-only .wp-social-link-pocket{color:#ef4155}.wp-block-social-links.is-style-logos-only .wp-social-link-reddit{color:#ff4500}.wp-block-social-links.is-style-logos-only .wp-social-link-skype{color:#0478d7}.wp-block-social-links.is-style-logos-only .wp-social-link-snapchat{stroke:#000;color:#fff}.wp-block-social-links.is-style-logos-only .wp-social-link-soundcloud{color:#ff5600}.wp-block-social-links.is-style-logos-only .wp-social-link-spotify{color:#1bd760}.wp-block-social-links.is-style-logos-only .wp-social-link-telegram{color:#2aabee}.wp-block-social-links.is-style-logos-only .wp-social-link-threads,.wp-block-social-links.is-style-logos-only .wp-social-link-tiktok{color:#000}.wp-block-social-links.is-style-logos-only .wp-social-link-tumblr{color:#011835}.wp-block-social-links.is-style-logos-only .wp-social-link-twitch{color:#6440a4}.wp-block-social-links.is-style-logos-only .wp-social-link-twitter{color:#1da1f2}.wp-block-social-links.is-style-logos-only .wp-social-link-vimeo{color:#1eb7ea}.wp-block-social-links.is-style-logos-only .wp-social-link-vk{color:#4680c2}.wp-block-social-links.is-style-logos-only .wp-social-link-whatsapp{color:#25d366}.wp-block-social-links.is-style-logos-only .wp-social-link-wordpress{color:#3499cd}.wp-block-social-links.is-style-logos-only .wp-social-link-x{color:#000}.wp-block-social-links.is-style-logos-only .wp-social-link-yelp{color:#d32422}.wp-block-social-links.is-style-logos-only .wp-social-link-youtube{color:red}.wp-block-social-links.is-style-pill-shape .wp-social-link{width:auto}.wp-block-social-links.is-style-pill-shape .wp-social-link a{padding-left:.66667em;padding-right:.66667em}.wp-block-social-links:not(.has-icon-color):not(.has-icon-background-color) .wp-social-link-snapchat .wp-block-social-link-label{color:#000}.wp-block-spacer{clear:both}.wp-block-tag-cloud{box-sizing:border-box}.wp-block-tag-cloud.aligncenter{justify-content:center;text-align:center}.wp-block-tag-cloud.alignfull{padding-left:1em;padding-right:1em}.wp-block-tag-cloud a{display:inline-block;margin-right:5px}.wp-block-tag-cloud span{display:inline-block;margin-left:5px;text-decoration:none}.wp-block-tag-cloud.is-style-outline{display:flex;flex-wrap:wrap;gap:1ch}.wp-block-tag-cloud.is-style-outline a{border:1px solid;font-size:unset!important;margin-right:0;padding:1ch 2ch;text-decoration:none!important}.wp-block-table{overflow-x:auto}.wp-block-table table{border-collapse:collapse;width:100%}.wp-block-table thead{border-bottom:3px solid}.wp-block-table tfoot{border-top:3px solid}.wp-block-table td,.wp-block-table th{border:1px solid;padding:.5em}.wp-block-table .has-fixed-layout{table-layout:fixed;width:100%}.wp-block-table .has-fixed-layout td,.wp-block-table .has-fixed-layout th{word-break:break-word}.wp-block-table.aligncenter,.wp-block-table.alignleft,.wp-block-table.alignright{display:table;width:auto}.wp-block-table.aligncenter td,.wp-block-table.aligncenter th,.wp-block-table.alignleft td,.wp-block-table.alignleft th,.wp-block-table.alignright td,.wp-block-table.alignright th{word-break:break-word}.wp-block-table .has-subtle-light-gray-background-color{background-color:#f3f4f5}.wp-block-table .has-subtle-pale-green-background-color{background-color:#e9fbe5}.wp-block-table .has-subtle-pale-blue-background-color{background-color:#e7f5fe}.wp-block-table .has-subtle-pale-pink-background-color{background-color:#fcf0ef}.wp-block-table.is-style-stripes{background-color:transparent;border-bottom:1px solid #f0f0f0;border-collapse:inherit;border-spacing:0}.wp-block-table.is-style-stripes tbody tr:nth-child(odd){background-color:#f0f0f0}.wp-block-table.is-style-stripes.has-subtle-light-gray-background-color tbody tr:nth-child(odd){background-color:#f3f4f5}.wp-block-table.is-style-stripes.has-subtle-pale-green-background-color tbody tr:nth-child(odd){background-color:#e9fbe5}.wp-block-table.is-style-stripes.has-subtle-pale-blue-background-color tbody tr:nth-child(odd){background-color:#e7f5fe}.wp-block-table.is-style-stripes.has-subtle-pale-pink-background-color tbody tr:nth-child(odd){background-color:#fcf0ef}.wp-block-table.is-style-stripes td,.wp-block-table.is-style-stripes th{border-color:transparent}.wp-block-table .has-border-color td,.wp-block-table .has-border-color th,.wp-block-table .has-border-color tr,.wp-block-table .has-border-color>*{border-color:inherit}.wp-block-table table[style*=border-top-color] tr:first-child,.wp-block-table table[style*=border-top-color] tr:first-child td,.wp-block-table table[style*=border-top-color] tr:first-child th,.wp-block-table table[style*=border-top-color]>*,.wp-block-table table[style*=border-top-color]>* td,.wp-block-table table[style*=border-top-color]>* th{border-top-color:inherit}.wp-block-table table[style*=border-top-color] tr:not(:first-child){border-top-color:currentColor}.wp-block-table table[style*=border-right-color] td:last-child,.wp-block-table table[style*=border-right-color] th,.wp-block-table table[style*=border-right-color] tr,.wp-block-table table[style*=border-right-color]>*{border-right-color:inherit}.wp-block-table table[style*=border-bottom-color] tr:last-child,.wp-block-table table[style*=border-bottom-color] tr:last-child td,.wp-block-table table[style*=border-bottom-color] tr:last-child th,.wp-block-table table[style*=border-bottom-color]>*,.wp-block-table table[style*=border-bottom-color]>* td,.wp-block-table table[style*=border-bottom-color]>* th{border-bottom-color:inherit}.wp-block-table table[style*=border-bottom-color] tr:not(:last-child){border-bottom-color:currentColor}.wp-block-table table[style*=border-left-color] td:first-child,.wp-block-table table[style*=border-left-color] th,.wp-block-table table[style*=border-left-color] tr,.wp-block-table table[style*=border-left-color]>*{border-left-color:inherit}.wp-block-table table[style*=border-style] td,.wp-block-table table[style*=border-style] th,.wp-block-table table[style*=border-style] tr,.wp-block-table table[style*=border-style]>*{border-style:inherit}.wp-block-table table[style*=border-width] td,.wp-block-table table[style*=border-width] th,.wp-block-table table[style*=border-width] tr,.wp-block-table table[style*=border-width]>*{border-style:inherit;border-width:inherit}:where(.wp-block-term-description){margin-bottom:var(--wp--style--block-gap);margin-top:var(--wp--style--block-gap)}.wp-block-term-description p{margin-bottom:0;margin-top:0}.wp-block-text-columns,.wp-block-text-columns.aligncenter{display:flex}.wp-block-text-columns .wp-block-column{margin:0 1em;padding:0}.wp-block-text-columns .wp-block-column:first-child{margin-left:0}.wp-block-text-columns .wp-block-column:last-child{margin-right:0}.wp-block-text-columns.columns-2 .wp-block-column{width:50%}.wp-block-text-columns.columns-3 .wp-block-column{width:33.33333%}.wp-block-text-columns.columns-4 .wp-block-column{width:25%}pre.wp-block-verse{overflow:auto;white-space:pre-wrap}:where(pre.wp-block-verse){font-family:inherit}.wp-block-video{box-sizing:border-box}.wp-block-video video{vertical-align:middle;width:100%}@supports (position:sticky){.wp-block-video [poster]{object-fit:cover}}.wp-block-video.aligncenter{text-align:center}.wp-block-video figcaption{margin-bottom:1em;margin-top:.5em}.editor-styles-wrapper,.entry-content{counter-reset:footnotes}a[data-fn].fn{counter-increment:footnotes;display:inline-flex;font-size:smaller;text-decoration:none;text-indent:-9999999px;vertical-align:super}a[data-fn].fn:after{content:"[" counter(footnotes) "]";float:left;text-indent:0}.wp-element-button{cursor:pointer}:root{--wp--preset--font-size--normal:16px;--wp--preset--font-size--huge:42px}:root .has-very-light-gray-background-color{background-color:#eee}:root .has-very-dark-gray-background-color{background-color:#313131}:root .has-very-light-gray-color{color:#eee}:root .has-very-dark-gray-color{color:#313131}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3)}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec)}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671)}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59)}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf)}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc)}.has-regular-font-size{font-size:1em}.has-larger-font-size{font-size:2.625em}.has-normal-font-size{font-size:var(--wp--preset--font-size--normal)}.has-huge-font-size{font-size:var(--wp--preset--font-size--huge)}.has-text-align-center{text-align:center}.has-text-align-left{text-align:left}.has-text-align-right{text-align:right}#end-resizable-editor-section{display:none}.aligncenter{clear:both}.items-justified-left{justify-content:flex-start}.items-justified-center{justify-content:center}.items-justified-right{justify-content:flex-end}.items-justified-space-between{justify-content:space-between}.screen-reader-text{clip:rect(1px,1px,1px,1px);word-wrap:normal!important;border:0;-webkit-clip-path:inset(50%);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px}.screen-reader-text:focus{clip:auto!important;background-color:#ddd;-webkit-clip-path:none;clip-path:none;color:#444;display:block;font-size:1em;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}html :where(.has-border-color){border-style:solid}html :where([style*=border-top-color]){border-top-style:solid}html :where([style*=border-right-color]){border-right-style:solid}html :where([style*=border-bottom-color]){border-bottom-style:solid}html :where([style*=border-left-color]){border-left-style:solid}html :where([style*=border-width]){border-style:solid}html :where([style*=border-top-width]){border-top-style:solid}html :where([style*=border-right-width]){border-right-style:solid}html :where([style*=border-bottom-width]){border-bottom-style:solid}html :where([style*=border-left-width]){border-left-style:solid}html :where(img[class*=wp-image-]){height:auto;max-width:100%}:where(figure){margin:0 0 1em}html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:var(--wp-admin--admin-bar--height,0px)}@media screen and (max-width:600px){html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:0px}}
.wp-block-rank-math-toc-block nav ol{counter-reset:item}.wp-block-rank-math-toc-block nav ol li{display:block}.wp-block-rank-math-toc-block nav ol li:before{content:counters(item,".") ". ";counter-increment:item}
/*! This file is auto-generated */
.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}
body{--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--color--contrast:var(--contrast);--wp--preset--color--contrast-2:var(--contrast-2);--wp--preset--color--base-2:var(--base-2);--wp--preset--color--accent:var(--accent);--wp--preset--color--tax-bg:var(--tax-bg);--wp--preset--color--tax-color:var(--tax-color);--wp--preset--color--base-3:var(--base-3);--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1)}:where(.is-layout-flex){gap:.5em}:where(.is-layout-grid){gap:.5em}body .is-layout-flow>.alignleft{float:left;margin-inline-start:0;margin-inline-end:2em}body .is-layout-flow>.alignright{float:right;margin-inline-start:2em;margin-inline-end:0}body .is-layout-flow>.aligncenter{margin-left:auto !important;margin-right:auto !important}body .is-layout-constrained>.alignleft{float:left;margin-inline-start:0;margin-inline-end:2em}body .is-layout-constrained>.alignright{float:right;margin-inline-start:2em;margin-inline-end:0}body .is-layout-constrained>.aligncenter{margin-left:auto !important;margin-right:auto !important}body .is-layout-constrained>:where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:var(--wp--style--global--content-size);margin-left:auto !important;margin-right:auto !important}body .is-layout-constrained>.alignwide{max-width:var(--wp--style--global--wide-size)}body .is-layout-flex{display:flex}body .is-layout-flex{flex-wrap:wrap;align-items:center}body .is-layout-flex>*{margin:0}body .is-layout-grid{display:grid}body .is-layout-grid>*{margin:0}:where(.wp-block-columns.is-layout-flex){gap:2em}:where(.wp-block-columns.is-layout-grid){gap:2em}:where(.wp-block-post-template.is-layout-flex){gap:1.25em}:where(.wp-block-post-template.is-layout-grid){gap:1.25em}.has-black-color{color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-color{color:var(--wp--preset--color--white) !important}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important}.has-black-background-color{background-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-background-color{background-color:var(--wp--preset--color--white) !important}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important}.has-black-border-color{border-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-border-color{border-color:var(--wp--preset--color--white) !important}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important}.wp-block-navigation a:where(:not(.wp-element-button)){color:inherit}:where(.wp-block-post-template.is-layout-flex){gap:1.25em}:where(.wp-block-post-template.is-layout-grid){gap:1.25em}:where(.wp-block-columns.is-layout-flex){gap:2em}:where(.wp-block-columns.is-layout-grid){gap:2em}.wp-block-pullquote{font-size:1.5em;line-height:1.6}
.owl-carousel,.owl-carousel .owl-item{-webkit-tap-highlight-color:transparent;position:relative}.owl-carousel{display:none;width:100%;z-index:1}.owl-carousel .owl-stage{position:relative;-ms-touch-action:pan-Y;touch-action:manipulation;-moz-backface-visibility:hidden}.owl-carousel .owl-stage:after{content:".";display:block;clear:both;visibility:hidden;line-height:0;height:0}.owl-carousel .owl-stage-outer{position:relative;overflow:hidden;-webkit-transform:translate3d(0,0,0)}.owl-carousel .owl-item,.owl-carousel .owl-wrapper{-webkit-backface-visibility:hidden;-moz-backface-visibility:hidden;-ms-backface-visibility:hidden;-webkit-transform:translate3d(0,0,0);-moz-transform:translate3d(0,0,0);-ms-transform:translate3d(0,0,0)}.owl-carousel .owl-item{min-height:1px;float:left;-webkit-backface-visibility:hidden;-webkit-touch-callout:none}.owl-carousel .owl-item img{display:block;width:100%}.owl-carousel .owl-dots.disabled,.owl-carousel .owl-nav.disabled{display:none}.no-js .owl-carousel,.owl-carousel.owl-loaded{display:block}.owl-carousel .owl-dot,.owl-carousel .owl-nav .owl-next,.owl-carousel .owl-nav .owl-prev{cursor:pointer;-webkit-user-select:none;-khtml-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none}.owl-carousel .owl-nav button.owl-next,.owl-carousel .owl-nav button.owl-prev,.owl-carousel button.owl-dot{background:0 0;color:inherit;border:none;padding:0!important;font:inherit}.owl-carousel.owl-loading{opacity:0;display:block}.owl-carousel.owl-hidden{opacity:0}.owl-carousel.owl-refresh .owl-item{visibility:hidden}.owl-carousel.owl-drag .owl-item{-ms-touch-action:pan-y;touch-action:pan-y;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none}.owl-carousel.owl-grab{cursor:move;cursor:grab}.owl-carousel.owl-rtl{direction:rtl}.owl-carousel.owl-rtl .owl-item{float:right}.owl-carousel .animated{animation-duration:1s;animation-fill-mode:both}.owl-carousel .owl-animated-in{z-index:0}.owl-carousel .owl-animated-out{z-index:1}.owl-carousel .fadeOut{animation-name:fadeOut}@keyframes fadeOut{0%{opacity:1}100%{opacity:0}}.owl-height{transition:height .5s ease-in-out}.owl-carousel .owl-item .owl-lazy{opacity:0;transition:opacity .4s ease}.owl-carousel .owl-item .owl-lazy:not([src]),.owl-carousel .owl-item .owl-lazy[src^=""]{max-height:0}.owl-carousel .owl-item img.owl-lazy{transform-style:preserve-3d}.owl-carousel .owl-video-wrapper{position:relative;height:100%;background:#000}.owl-carousel .owl-video-play-icon{position:absolute;height:80px;width:80px;left:50%;top:50%;margin-left:-40px;margin-top:-40px;background:url(//www.rancakmedia.com/wp-content/themes/rancak/css/owl.video.play.png) no-repeat;cursor:pointer;z-index:1;-webkit-backface-visibility:hidden;transition:transform .1s ease}.owl-carousel .owl-video-play-icon:hover{-ms-transform:scale(1.3,1.3);transform:scale(1.3,1.3)}.owl-carousel .owl-video-playing .owl-video-play-icon,.owl-carousel .owl-video-playing .owl-video-tn{display:none}.owl-carousel .owl-video-tn{opacity:0;height:100%;background-position:center center;background-repeat:no-repeat;background-size:contain;transition:opacity .4s ease}.owl-carousel .owl-video-frame{position:relative;z-index:1;height:100%;width:100%}
.owl-theme .owl-dots,.owl-theme .owl-nav{text-align:center;-webkit-tap-highlight-color:transparent}.owl-theme .owl-nav{margin-top:10px}.owl-theme .owl-nav [class*=owl-]{color:#FFF;font-size:14px;margin:5px;padding:4px 7px;background:#D6D6D6;display:inline-block;cursor:pointer;border-radius:3px}.owl-theme .owl-nav [class*=owl-]:hover{background:#869791;color:#FFF;text-decoration:none}.owl-theme .owl-nav .disabled{opacity:.5;cursor:default}.owl-theme .owl-nav.disabled+.owl-dots{margin-top:10px}.owl-theme .owl-dots .owl-dot{display:inline-block;zoom:1}.owl-theme .owl-dots .owl-dot span{width:10px;height:10px;margin:5px 7px;background:#D6D6D6;display:block;-webkit-backface-visibility:visible;transition:opacity .2s ease;border-radius:30px}.owl-theme .owl-dots .owl-dot.active span,.owl-theme .owl-dots .owl-dot:hover span{background:#869791}
blockquote,body,dd,dl,dt,fieldset,figure,h1,h2,h3,h4,h5,h6,hr,html,iframe,legend,li,ol,p,pre,textarea,ul{margin:0;padding:0;border:0}html{font-family:sans-serif;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}main{display:block}progress{vertical-align:baseline}html{box-sizing:border-box}*,::after,::before{box-sizing:inherit}button,input,optgroup,select,textarea{font-family:inherit;font-size:100%;margin:0}[type=search]{-webkit-appearance:textfield;outline-offset:-2px}[type=search]::-webkit-search-decoration{-webkit-appearance:none}::-moz-focus-inner{border-style:none;padding:0}:-moz-focusring{outline:1px dotted ButtonText}body,button,input,select,textarea{font-family:-apple-system,system-ui,BlinkMacSystemFont,"Segoe UI",Helvetica,Arial,sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol";font-weight:400;text-transform:none;font-size:17px;line-height:1.5}p{margin-bottom:1.5em}h1,h2,h3,h4,h5,h6{font-family:inherit;font-size:100%;font-style:inherit;font-weight:inherit}pre{background:rgba(0,0,0,.05);font-family:inherit;font-size:inherit;line-height:normal;margin-bottom:1.5em;padding:20px;overflow:auto;max-width:100%}blockquote{border-left:5px solid rgba(0,0,0,.05);padding:20px;font-size:1.2em;font-style:italic;margin:0 0 1.5em;position:relative}blockquote p:last-child{margin:0}table,td,th{border:1px solid rgba(0,0,0,.1)}table{border-collapse:separate;border-spacing:0;border-width:1px 0 0 1px;margin:0 0 1.5em;width:100%}td,th{padding:8px}th{border-width:0 1px 1px 0}td{border-width:0 1px 1px 0}hr{background-color:rgba(0,0,0,.1);border:0;height:1px;margin-bottom:40px;margin-top:40px}fieldset{padding:0;border:0;min-width:inherit}fieldset legend{padding:0;margin-bottom:1.5em}h1{font-size:42px;margin-bottom:20px;line-height:1.2em;font-weight:400;text-transform:none}h2{font-size:35px;margin-bottom:20px;line-height:1.2em;font-weight:400;text-transform:none}h3{font-size:29px;margin-bottom:20px;line-height:1.2em;font-weight:400;text-transform:none}h4{font-size:24px}h5{font-size:20px}h4,h5,h6{margin-bottom:20px}ol,ul{margin:0 0 1.5em 3em}ul{list-style:disc}ol{list-style:decimal}li>ol,li>ul{margin-bottom:0;margin-left:1.5em}dt{font-weight:700}dd{margin:0 1.5em 1.5em}b,strong{font-weight:700}cite,dfn,em,i{font-style:italic}address{margin:0 0 1.5em}code,kbd,tt,var{font:15px Monaco,Consolas,"Andale Mono","DejaVu Sans Mono",monospace}abbr,acronym{border-bottom:1px dotted #666;cursor:help}ins,mark{text-decoration:none}sub,sup{font-size:75%;height:0;line-height:0;position:relative;vertical-align:baseline}sup{bottom:1ex}sub{top:.5ex}small{font-size:75%}big{font-size:125%}figure{margin:0}table{margin:0 0 1.5em;width:100%}th{font-weight:700}img{height:auto;max-width:100%}button,input[type=button],input[type=reset],input[type=submit]{background:#55555e;color:#fff;border:1px solid transparent;cursor:pointer;-webkit-appearance:button;padding:10px 20px}input[type=email],input[type=number],input[type=password],input[type=search],input[type=tel],input[type=text],input[type=url],select,textarea{border:1px solid;border-radius:0;padding:10px 15px;max-width:100%}textarea{width:100%}a,button,input{transition:color .1s ease-in-out,background-color .1s ease-in-out}a{text-decoration:none}.button,.wp-block-button .wp-block-button__link{padding:10px 20px;display:inline-block}.wp-block-button .wp-block-button__link{font-size:inherit;line-height:inherit}.using-mouse :focus{outline:0}.using-mouse ::-moz-focus-inner{border:0}.alignleft{float:left;margin-right:1.5em}.alignright{float:right;margin-left:1.5em}.aligncenter{clear:both;display:block;margin:0 auto}.size-auto,.size-full,.size-large,.size-medium,.size-thumbnail{max-width:100%;height:auto}.no-sidebar .entry-content .alignfull{margin-left:calc(-100vw / 2 + 100% / 2);margin-right:calc(-100vw / 2 + 100% / 2);max-width:100vw;width:auto}.screen-reader-text{border:0;clip:rect(1px,1px,1px,1px);-webkit-clip-path:inset(50%);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute!important;width:1px;word-wrap:normal!important}.screen-reader-text:focus{background-color:#f1f1f1;border-radius:3px;box-shadow:0 0 2px 2px rgba(0,0,0,.6);clip:auto!important;-webkit-clip-path:none;clip-path:none;color:#21759b;display:block;font-size:.875rem;font-weight:700;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}#primary[tabindex="-1"]:focus{outline:0}.main-navigation{z-index:100;padding:0;clear:both;display:block}.main-navigation a{display:block;text-decoration:none;font-weight:400;text-transform:none;font-size:15px}.main-navigation ul{list-style:none;margin:0;padding-left:0}.main-navigation .main-nav ul li a{padding-left:20px;padding-right:20px;line-height:60px}.inside-navigation{position:relative}.main-navigation .inside-navigation{display:flex;align-items:center;flex-wrap:wrap;justify-content:space-between}.main-navigation .main-nav>ul{display:flex;flex-wrap:wrap;align-items:center}.main-navigation li{position:relative}.main-navigation .menu-bar-items{display:flex;align-items:center;font-size:15px}.main-navigation .menu-bar-items a{color:inherit}.main-navigation .menu-bar-item{position:relative}.main-navigation .menu-bar-item.search-item{z-index:20}.main-navigation .menu-bar-item>a{padding-left:20px;padding-right:20px;line-height:60px}.sidebar .main-navigation .main-nav{flex-basis:100%}.sidebar .main-navigation .main-nav>ul{flex-direction:column}.sidebar .main-navigation .menu-bar-items{margin:0 auto}.sidebar .main-navigation .menu-bar-items .search-item{order:10}.nav-align-center .inside-navigation{justify-content:center}.nav-align-center .main-nav>ul{justify-content:center}.nav-align-right .inside-navigation{justify-content:flex-end}.main-navigation ul ul{display:block;box-shadow:1px 1px 0 rgba(0,0,0,.1);float:left;position:absolute;left:-99999px;opacity:0;z-index:99999;width:200px;text-align:left;top:auto;transition:opacity 80ms linear;transition-delay:0s;pointer-events:none;height:0;overflow:hidden}.main-navigation ul ul a{display:block}.main-navigation ul ul li{width:100%}.main-navigation .main-nav ul ul li a{line-height:normal;padding:10px 20px;font-size:14px}.main-navigation .main-nav ul li.menu-item-has-children>a{padding-right:0;position:relative}.main-navigation.sub-menu-left ul ul{box-shadow:-1px 1px 0 rgba(0,0,0,.1)}.main-navigation.sub-menu-left .sub-menu{right:0}.main-navigation:not(.toggled) ul li.sfHover>ul,.main-navigation:not(.toggled) ul li:hover>ul{left:auto;opacity:1;transition-delay:150ms;pointer-events:auto;height:auto;overflow:visible}.main-navigation:not(.toggled) ul ul li.sfHover>ul,.main-navigation:not(.toggled) ul ul li:hover>ul{left:100%;top:0}.main-navigation.sub-menu-left:not(.toggled) ul ul li.sfHover>ul,.main-navigation.sub-menu-left:not(.toggled) ul ul li:hover>ul{right:100%;left:auto}.nav-float-right .main-navigation ul ul ul{top:0}.menu-item-has-children .dropdown-menu-toggle{display:inline-block;height:100%;clear:both;padding-right:20px;padding-left:10px}.menu-item-has-children ul .dropdown-menu-toggle{padding-top:10px;padding-bottom:10px;margin-top:-10px}.sidebar .menu-item-has-children .dropdown-menu-toggle,nav ul ul .menu-item-has-children .dropdown-menu-toggle{float:right}.widget-area .main-navigation li{float:none;display:block;width:100%;padding:0;margin:0}.sidebar .main-navigation.sub-menu-right ul li.sfHover ul,.sidebar .main-navigation.sub-menu-right ul li:hover ul{top:0;left:100%}.sidebar .main-navigation.sub-menu-left ul li.sfHover ul,.sidebar .main-navigation.sub-menu-left ul li:hover ul{top:0;right:100%}.site-main .comment-navigation,.site-main .post-navigation,.site-main .posts-navigation{margin:0 0 2em;overflow:hidden}.site-main .post-navigation{margin-bottom:0}.paging-navigation .nav-next,.paging-navigation .nav-previous{display:none}.paging-navigation .nav-links>*{padding:0 5px}.paging-navigation .nav-links .current{font-weight:700}.nav-links>:first-child{padding-left:0}.site-header{position:relative}.inside-header{padding:20px 40px}.main-title{margin:0;font-size:25px;line-height:1.2em;word-wrap:break-word;font-weight:700;text-transform:none}.site-description{margin:0;line-height:1.5;font-weight:400;text-transform:none;font-size:15px}.site-logo{display:inline-block;max-width:100%}.site-header .header-image{vertical-align:middle}.inside-header{display:flex;align-items:center}.header-widget{margin-left:auto}.header-widget p:last-child{margin-bottom:0}.nav-float-right .header-widget{margin-left:20px}.nav-float-right #site-navigation{margin-left:auto}.nav-float-left #site-navigation{margin-right:auto;order:-10}.nav-float-left .header-widget{margin-left:0;margin-right:20px;order:-15}.header-aligned-center:not([class*=nav-float-]) .inside-header{justify-content:center;flex-direction:column;text-align:center}.header-aligned-center:not([class*=nav-float-]) .header-widget{margin-left:auto;margin-right:auto}.header-aligned-center:not([class*=nav-float-]) .inside-header>:not(:first-child){margin-top:1em}.header-aligned-right:not([class*=nav-float-]) .inside-header{justify-content:flex-end}.header-aligned-right:not([class*=nav-float-]) .header-widget{margin-right:auto;margin-left:0;order:-10}.site-branding-container{display:inline-flex;align-items:center;text-align:left;flex-shrink:0}.site-branding-container .site-logo{margin-right:1em}.sticky{display:block}.entry-header .gp-icon,.posted-on .updated{display:none}.byline,.entry-header .cat-links,.entry-header .comments-link,.entry-header .tags-links,.group-blog .byline,.single .byline{display:inline}footer.entry-meta .byline,footer.entry-meta .posted-on{display:block}.entry-content:not(:first-child),.entry-summary:not(:first-child),.page-content:not(:first-child){margin-top:2em}.page-links{clear:both;margin:0 0 1.5em}.archive .format-aside .entry-header,.archive .format-status .entry-header,.archive .format-status .entry-meta,.archive .format-status .entry-title,.blog .format-aside .entry-header,.blog .format-status .entry-header,.blog .format-status .entry-meta,.blog .format-status .entry-title{display:none}.archive .format-aside .entry-content,.archive .format-status .entry-content,.blog .format-aside .entry-content,.blog .format-status .entry-content{margin-top:0}.archive .format-status .entry-content p:last-child,.blog .format-status .entry-content p:last-child{margin-bottom:0}.entry-header,.site-content{word-wrap:break-word}.entry-title{margin-bottom:0}.author .page-header .page-title{display:flex;align-items:center}.author .page-header .avatar{margin-right:20px}.page-header .author-info>:last-child,.page-header>:last-child{margin-bottom:0}.entry-meta{font-size:85%;margin-top:.5em;line-height:1.5}footer.entry-meta{margin-top:2em}.cat-links,.comments-link,.tags-links{display:block}.entry-content>p:last-child,.entry-summary>p:last-child,.page-content>p:last-child,.read-more-container,.taxonomy-description p:last-child{margin-bottom:0}.wp-caption{margin-bottom:1.5em;max-width:100%;position:relative}.wp-caption img[class*=wp-image-]{display:block;margin:0 auto 0;max-width:100%}.wp-caption .wp-caption-text{font-size:75%;padding-top:5px;opacity:.8}.wp-caption img{position:relative;vertical-align:bottom}.wp-block-image figcaption{font-size:13px;text-align:center}.wp-block-gallery,ul.blocks-gallery-grid{margin-left:0}.wp-block-gallery .blocks-gallery-image figcaption,.wp-block-gallery .blocks-gallery-item figcaption{background:rgba(255,255,255,.7);color:#000;padding:10px;box-sizing:border-box}.gallery{margin-bottom:1.5em}.gallery-item{display:inline-block;text-align:center;vertical-align:top;width:100%}.gallery-columns-2 .gallery-item{max-width:50%}.gallery-columns-3 .gallery-item{max-width:33.33%}.gallery-columns-4 .gallery-item{max-width:25%}.gallery-columns-5 .gallery-item{max-width:20%}.gallery-columns-6 .gallery-item{max-width:16.66%}.gallery-columns-7 .gallery-item{max-width:14.28%}.gallery-columns-8 .gallery-item{max-width:12.5%}.gallery-columns-9 .gallery-item{max-width:11.11%}.gallery-caption{display:block}.site-main .gallery{margin-bottom:1.5em}.gallery-item img{vertical-align:bottom}.gallery-icon{padding:5px}embed,iframe,object{max-width:100%}.wp-block-post-template{margin-left:0}.widget-area .widget{padding:40px}.widget select{max-width:100%}.footer-widgets .widget :last-child,.sidebar .widget :last-child{margin-bottom:0}.widget-title{margin-bottom:30px;font-size:20px;line-height:1.5;font-weight:400;text-transform:none}.widget ol,.widget ul{margin:0}.widget .search-field{width:100%}.widget .search-form{display:flex}.widget .search-form button.search-submit{font-size:15px}.footer-widgets .widget{margin-bottom:30px}.footer-widgets .widget:last-child,.sidebar .widget:last-child{margin-bottom:0}.widget ul li{list-style-type:none;position:relative;margin-bottom:.5em}.widget ul li ul{margin-left:1em;margin-top:.5em}.wp-calendar-table{table-layout:fixed}.site-content{display:flex}.grid-container{margin-left:auto;margin-right:auto;max-width:1200px}.page-header,.sidebar .widget,.site-main>*{margin-bottom:20px}.both-left .inside-left-sidebar,.both-right .inside-left-sidebar{margin-right:10px}.both-left .inside-right-sidebar,.both-right .inside-right-sidebar{margin-left:10px}.one-container.both-right .site-main,.one-container.right-sidebar .site-main{margin-right:40px}.one-container.both-left .site-main,.one-container.left-sidebar .site-main{margin-left:40px}.one-container.both-sidebars .site-main{margin:0 40px 0 40px}.one-container.archive .post:not(:last-child):not(.is-loop-template-item),.one-container.blog .post:not(:last-child):not(.is-loop-template-item){padding-bottom:40px}.one-container .site-content{padding:40px}.separate-containers .comments-area,.separate-containers .inside-article,.separate-containers .page-header,.separate-containers .paging-navigation{padding:40px}.separate-containers .site-main{margin:20px}.separate-containers.no-sidebar .site-main{margin-left:0;margin-right:0}.separate-containers.both-right .site-main,.separate-containers.right-sidebar .site-main{margin-left:0}.separate-containers.both-left .site-main,.separate-containers.left-sidebar .site-main{margin-right:0}.separate-containers .inside-left-sidebar,.separate-containers .inside-right-sidebar{margin-top:20px;margin-bottom:20px}.inside-page-header{padding:40px}.widget-area .main-navigation{margin-bottom:20px}.one-container .site-main>:last-child,.separate-containers .site-main>:last-child{margin-bottom:0}.full-width-content .container.grid-container{max-width:100%}.full-width-content.no-sidebar.separate-containers .site-main{margin:0}.full-width-content.one-container .site-content,.full-width-content.separate-containers .inside-article{padding:0}.full-width-content .entry-content .alignwide{margin-left:0;width:auto;max-width:unset}.contained-content.one-container .site-content,.contained-content.separate-containers .inside-article{padding:0}.sidebar .grid-container{max-width:100%;width:100%}.both-left .is-left-sidebar,.both-sidebars .is-left-sidebar,.left-sidebar .sidebar{order:-10}.both-left .is-right-sidebar{order:-5}.both-right .is-left-sidebar{order:5}.both-right .is-right-sidebar,.both-sidebars .is-right-sidebar{order:10}.inside-site-info{display:flex;align-items:center;justify-content:center;padding:20px 40px}.site-info{text-align:center;font-size:15px}.post-image:not(:first-child){margin-top:2em}.featured-image{line-height:0}.separate-containers .featured-image{margin-top:20px}.separate-containers .inside-article>.featured-image{margin-top:0;margin-bottom:2em}.one-container .inside-article>.featured-image{margin-top:0;margin-bottom:2em}.gp-icon{display:inline-flex;align-self:center}.gp-icon svg{height:1em;width:1em;top:.125em;position:relative;fill:currentColor}.close-search .icon-search svg:first-child,.icon-menu-bars svg:nth-child(2),.icon-search svg:nth-child(2),.toggled .icon-menu-bars svg:first-child{display:none}.close-search .icon-search svg:nth-child(2),.toggled .icon-menu-bars svg:nth-child(2){display:block}.entry-meta .gp-icon{margin-right:.6em;opacity:.7}nav.toggled .icon-arrow-left svg{transform:rotate(-90deg)}nav.toggled .icon-arrow-right svg{transform:rotate(90deg)}nav.toggled .sfHover>a>.dropdown-menu-toggle .gp-icon svg{transform:rotate(180deg)}nav.toggled .sfHover>a>.dropdown-menu-toggle .gp-icon.icon-arrow-left svg{transform:rotate(-270deg)}nav.toggled .sfHover>a>.dropdown-menu-toggle .gp-icon.icon-arrow-right svg{transform:rotate(270deg)}.container.grid-container{width:auto}.menu-toggle,.mobile-bar-items,.sidebar-nav-mobile{display:none}.menu-toggle{padding:0 20px;line-height:60px;margin:0;font-weight:400;text-transform:none;font-size:15px;cursor:pointer}.menu-toggle .mobile-menu{padding-left:3px}.menu-toggle .gp-icon+.mobile-menu{padding-left:9px}.menu-toggle .mobile-menu:empty{display:none}button.menu-toggle{background-color:transparent;flex-grow:1;border:0;text-align:center}button.menu-toggle:active,button.menu-toggle:focus,button.menu-toggle:hover{background-color:transparent}.has-menu-bar-items button.menu-toggle{flex-grow:0}nav.toggled ul ul.sub-menu{width:100%}.toggled .menu-item-has-children .dropdown-menu-toggle{padding-left:20px}.main-navigation.toggled .main-nav{flex-basis:100%;order:3}.main-navigation.toggled .main-nav>ul{display:block}.main-navigation.toggled .main-nav li{width:100%;text-align:left}.main-navigation.toggled .main-nav ul ul{transition:0s;visibility:hidden;box-shadow:none;border-bottom:1px solid rgba(0,0,0,.05)}.main-navigation.toggled .main-nav ul ul li:last-child>ul{border-bottom:0}.main-navigation.toggled .main-nav ul ul.toggled-on{position:relative;top:0;left:auto!important;right:auto!important;width:100%;pointer-events:auto;height:auto;opacity:1;display:block;visibility:visible;float:none}.main-navigation.toggled .menu-item-has-children .dropdown-menu-toggle{float:right}.mobile-menu-control-wrapper{display:none;margin-left:auto;align-items:center}.has-inline-mobile-toggle #site-navigation.toggled{margin-top:1.5em}.has-inline-mobile-toggle #site-navigation.has-active-search{margin-top:1.5em}.has-inline-mobile-toggle #site-navigation.has-active-search .nav-search-active{position:relative}.has-inline-mobile-toggle #site-navigation.has-active-search .navigation-search input{outline:auto}.nav-float-left .mobile-menu-control-wrapper{order:-10;margin-left:0;margin-right:auto;flex-direction:row-reverse}@media (max-width:768px){.hide-on-mobile{display:none!important}a,body,button,input,select,textarea{transition:all 0s ease-in-out}.inside-header{flex-direction:column;text-align:center}.site-header .header-widget{margin-top:1.5em;margin-left:auto;margin-right:auto;text-align:center}.site-content{flex-direction:column}.container .site-content .content-area{width:auto}.is-left-sidebar.sidebar,.is-right-sidebar.sidebar{width:auto;order:initial}.is-left-sidebar+.is-right-sidebar .inside-right-sidebar{margin-top:0}.both-left .inside-left-sidebar,.both-left .inside-right-sidebar,.both-right .inside-left-sidebar,.both-right .inside-right-sidebar{margin-right:0;margin-left:0}#main{margin-left:0;margin-right:0}body:not(.no-sidebar) #main{margin-bottom:0}.alignleft,.alignright{float:none;display:block;margin-left:auto;margin-right:auto}.comment .children{padding-left:10px;margin-left:0}.entry-meta{font-size:inherit}.entry-meta a{line-height:1.8em}}@media (min-width:769px) and (max-width:1024px){.hide-on-tablet{display:none!important}}@media (min-width:1025px){.hide-on-desktop{display:none!important}}
body{background-color:#fff;color:var(--contrast)}a{color:var(--accent)}a:hover,a:focus,a:active{color:var(--contrast)}.grid-container{max-width:1132px}.wp-block-group__inner-container{max-width:1132px;margin-left:auto;margin-right:auto}.site-header .header-image{width:120px}:root{--contrast:#000;--contrast-2:#0000fa;--base-2:#fff;--accent:#00f;--tax-bg:#fff;--tax-color:#000;--base-3:#fff}:root .has-contrast-color{color:var(--contrast)}:root .has-contrast-background-color{background-color:var(--contrast)}:root .has-contrast-2-color{color:var(--contrast-2)}:root .has-contrast-2-background-color{background-color:var(--contrast-2)}:root .has-base-2-color{color:var(--base-2)}:root .has-base-2-background-color{background-color:var(--base-2)}:root .has-accent-color{color:var(--accent)}:root .has-accent-background-color{background-color:var(--accent)}:root .has-tax-bg-color{color:var(--tax-bg)}:root .has-tax-bg-background-color{background-color:var(--tax-bg)}:root .has-tax-color-color{color:var(--tax-color)}:root .has-tax-color-background-color{background-color:var(--tax-color)}:root .has-base-3-color{color:var(--base-3)}:root .has-base-3-background-color{background-color:var(--base-3)}.gp-modal:not(.gp-modal--open):not(.gp-modal--transition){display:none}.gp-modal--transition:not(.gp-modal--open){pointer-events:none}.gp-modal-overlay:not(.gp-modal-overlay--open):not(.gp-modal--transition){display:none}.gp-modal__overlay{display:none;position:fixed;top:0;left:0;right:0;bottom:0;background:rgba(0,0,0,.2);display:flex;justify-content:center;align-items:center;z-index:10000;backdrop-filter:blur(3px);transition:opacity .5s ease;opacity:0}.gp-modal--open:not(.gp-modal--transition) .gp-modal__overlay{opacity:1}.gp-modal__container{max-width:100%;max-height:100vh;transform:scale(.9);transition:transform .5s ease;padding:0 10px}.gp-modal--open:not(.gp-modal--transition) .gp-modal__container{transform:scale(1)}.search-modal-fields{display:flex}.gp-search-modal .gp-modal__overlay{align-items:flex-start;padding-top:25vh;background:var(--gp-search-modal-overlay-bg-color)}.search-modal-form{width:500px;max-width:100%;background-color:var(--gp-search-modal-bg-color);color:var(--gp-search-modal-text-color)}.search-modal-form .search-field,.search-modal-form .search-field:focus{width:100%;height:60px;background-color:transparent;border:0;appearance:none;color:currentColor}.search-modal-fields button,.search-modal-fields button:active,.search-modal-fields button:focus,.search-modal-fields button:hover{background-color:transparent;border:0;color:currentColor;width:60px}body,button,input,select,textarea{font-family:Roboto,sans-serif;font-size:16px}body{line-height:25px}h1.entry-title{font-family:Roboto,sans-serif;font-weight:800;font-size:26px;line-height:34px}@media (max-width:768px){h1.entry-title{font-size:28px;line-height:5px}}h2{font-family:Roboto,sans-serif;font-weight:700;font-size:22px;line-height:30px}@media (max-width:768px){h2{font-size:20px;line-height:28px}}h3{font-family:Roboto,sans-serif;font-weight:700;font-size:18px;line-height:26px}@media (max-width:768px){h3{font-size:16px;line-height:24px}}h1{font-family:Roboto,sans-serif;font-weight:700;font-size:26px;line-height:34px}.main-navigation a,.main-navigation .menu-toggle,.main-navigation .menu-bar-items{font-family:Roboto,sans-serif;font-weight:400;font-size:16px}.widget-title{font-family:Roboto,sans-serif;font-weight:700;font-size:22px}.dynamic-entry-content{font-family:Roboto,sans-serif;font-size:16px;line-height:26px}.top-bar{background-color:#636363;color:#fff}.site-header{background-color:#fff}.main-title a,.main-title a:hover{color:var(--contrast)}.site-description{color:var(--contrast-2)}.main-navigation .main-nav ul li a,.main-navigation .menu-toggle,.main-navigation .menu-bar-items{color:var(--contrast)}.main-navigation .main-nav ul li:not([class*=current-menu-]):hover>a,.main-navigation .main-nav ul li:not([class*=current-menu-]):focus>a,.main-navigation .main-nav ul li.sfHover:not([class*=current-menu-])>a,.main-navigation .menu-bar-item:hover>a,.main-navigation .menu-bar-item.sfHover>a{color:var(--accent)}button.menu-toggle:hover,button.menu-toggle:focus{color:var(--contrast)}.main-navigation .main-nav ul li[class*=current-menu-]>a{color:var(--accent)}.navigation-search input[type=search],.navigation-search input[type=search]:active,.navigation-search input[type=search]:focus,.main-navigation .main-nav ul li.search-item.active>a,.main-navigation .menu-bar-items .search-item.active>a{color:var(--accent)}.main-navigation ul ul{background-color:#fff}.entry-title a{color:var(--contrast)}.entry-title a:hover{color:var(--contrast-2)}.entry-meta{color:var(--contrast-2)}.sidebar .widget{background-color:var(--base-3)}.footer-widgets{background-color:var(--base-3)}.site-info{background-color:var(--base-3)}input[type=text],input[type=email],input[type=url],input[type=password],input[type=search],input[type=tel],input[type=number],textarea,select{color:var(--contrast);background-color:var(--base-2);border-color:var(--base)}input[type=text]:focus,input[type=email]:focus,input[type=url]:focus,input[type=password]:focus,input[type=search]:focus,input[type=tel]:focus,input[type=number]:focus,textarea:focus,select:focus{color:var(--contrast);background-color:var(--base-2);border-color:var(--contrast-3)}button,html input[type=button],input[type=reset],input[type=submit],a.button,a.wp-block-button__link:not(.has-background){color:var(--base-2);background-color:var(--accent)}button:hover,html input[type=button]:hover,input[type=reset]:hover,input[type=submit]:hover,a.button:hover,button:focus,html input[type=button]:focus,input[type=reset]:focus,input[type=submit]:focus,a.button:focus,a.wp-block-button__link:not(.has-background):active,a.wp-block-button__link:not(.has-background):focus,a.wp-block-button__link:not(.has-background):hover{background-color:var(--contrast-2)}a.generate-back-to-top{background-color:rgba(0,0,0,.4);color:#fff}a.generate-back-to-top:hover,a.generate-back-to-top:focus{background-color:rgba(0,0,0,.6);color:#fff}:root{--gp-search-modal-bg-color:var(--base-3);--gp-search-modal-text-color:var(--contrast);--gp-search-modal-overlay-bg-color:rgba(0,0,0,.2)}@media (max-width:1024px){.main-navigation .menu-bar-item:hover>a,.main-navigation .menu-bar-item.sfHover>a{background:0 0;color:var(--contrast)}}.inside-header{padding:18px 0}.nav-below-header .main-navigation .inside-navigation.grid-container,.nav-above-header .main-navigation .inside-navigation.grid-container{padding:0 20px}.separate-containers .inside-article,.separate-containers .comments-area,.separate-containers .page-header,.separate-containers .paging-navigation,.one-container .site-content,.inside-page-header{padding:0}.site-main .wp-block-group__inner-container{padding:0}.separate-containers .paging-navigation{padding-top:20px;padding-bottom:20px}.entry-content .alignwide,body:not(.no-sidebar) .entry-content .alignfull{margin-left:0;width:calc(100% + 0px);max-width:calc(100% + 0px)}.one-container.right-sidebar .site-main,.one-container.both-right .site-main{margin-right:0}.one-container.left-sidebar .site-main,.one-container.both-left .site-main{margin-left:0}.one-container.both-sidebars .site-main{margin:0}.one-container.archive .post:not(:last-child):not(.is-loop-template-item),.one-container.blog .post:not(:last-child):not(.is-loop-template-item){padding-bottom:0}.main-navigation .main-nav ul li a,.menu-toggle,.main-navigation .menu-bar-item>a{line-height:50px}.main-navigation ul ul{width:230px}.navigation-search input[type=search]{height:50px}.rtl .menu-item-has-children .dropdown-menu-toggle{padding-left:20px}.rtl .main-navigation .main-nav ul li.menu-item-has-children>a{padding-right:20px}.widget-area .widget{padding:0}@media (max-width:768px){.separate-containers .inside-article,.separate-containers .comments-area,.separate-containers .page-header,.separate-containers .paging-navigation,.one-container .site-content,.inside-page-header{padding:0}.site-main .wp-block-group__inner-container{padding:0}.inside-top-bar{padding-right:30px;padding-left:30px}.inside-header{padding-top:10px;padding-right:20px;padding-bottom:10px;padding-left:20px}.widget-area .widget{padding-top:0;padding-right:0;padding-bottom:0;padding-left:0}.footer-widgets-container{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px}.inside-site-info{padding-right:30px;padding-left:30px}.entry-content .alignwide,body:not(.no-sidebar) .entry-content .alignfull{margin-left:0;width:calc(100% + 0px);max-width:calc(100% + 0px)}.one-container .site-main .paging-navigation{margin-bottom:20px}}.is-right-sidebar{width:30%}.is-left-sidebar{width:50%}.site-content .content-area{width:70%}@media (max-width:1024px){.main-navigation .menu-toggle,.sidebar-nav-mobile:not(#sticky-placeholder){display:block}.main-navigation ul,.gen-sidebar-nav,.main-navigation:not(.slideout-navigation):not(.toggled) .main-nav>ul,.has-inline-mobile-toggle #site-navigation .inside-navigation>*:not(.navigation-search):not(.main-nav){display:none}.nav-align-right .inside-navigation,.nav-align-center .inside-navigation{justify-content:space-between}.has-inline-mobile-toggle .mobile-menu-control-wrapper{display:flex;flex-wrap:wrap}.has-inline-mobile-toggle .inside-header{flex-direction:row;text-align:left;flex-wrap:wrap}.has-inline-mobile-toggle .header-widget,.has-inline-mobile-toggle #site-navigation{flex-basis:100%}.nav-float-left .has-inline-mobile-toggle #site-navigation{order:10}}.dynamic-author-image-rounded{border-radius:100%}.dynamic-featured-image,.dynamic-author-image{vertical-align:middle}.one-container.blog .dynamic-content-template:not(:last-child),.one-container.archive .dynamic-content-template:not(:last-child){padding-bottom:0}.dynamic-entry-excerpt>p:last-child{margin-bottom:0}
.site-header{border-bottom:1px solid #f1f1f1}.inside-header{position:relative;flex-direction:row!important}.top_nav{position:absolute;right:0}.inside-navigation.grid-container{justify-content:center}.toggle_button,.search_button{position:absolute}.top_toggle{margin-top:6px;position:absolute;right:0;z-index:991}.toggle_button{left:0}.search_button{right:0}a.search-icon{color:var(--tax-color)}.main-navigation .menu-toggle{padding-right:0;padding-left:0;font-size:23px}.wp-block-social-links{margin:0!important}.wp-block-social-links li a{font-size:18px}.rank-math-breadcrumb p{margin-bottom:0}.breadcrumb{line-height:18px}.main-navigation ul.sub-menu{background:#fff;border-radius:8px;padding:8px 5px;box-shadow:0px 0px 20px rgba(0,0,0,.08);border-bottom:6px solid var(--accent)}.sub-menu.toggled-on{box-shadow:none!important;border:0 solid #f1f1f1!important;border-radius:0;margin-left:30px;width:100%!important;padding:0!important}.sub-menu.toggled-on li a{position:relative;padding-left:25px!Important}.sub-menu.toggled-on li a:before{width:5px;height:5px;content:" ";position:absolute;left:12px;background:var(--accent);border-radius:50px;top:16px}.site-content{padding:40px 0}.owl-carousel{visibility:hidden}.owl-carousel.owl-loaded{visibility:visible}.owl-carousel .owl-stage:after{display:none}.owl-dots{text-align:center;margin:10px auto 20px;position:static;bottom:20px;right:20px}.owl-dots button,.owl-dot{width:14px;height:8px;opacity:.3;border-radius:100px;margin:0 2px;background:var(--base-3)!important}.owl-dots button.active,.owl-dot.active{opacity:.75;width:30px}.owl-stage{display:flex}.owl-nav button{position:absolute;top:38%;width:35px;opacity:1;height:35px;transition:all .2s ease-in-out;background-repeat:no-repeat;background-position:center center!important}.owl-nav button:hover{opacity:1}.owl-nav button span{display:none}.owl-nav button.owl-prev{left:-20px;background-image:url(//www.rancakmedia.com/wp-content/themes/rancak/images/arrow-left.svg) !important}.owl-nav button.owl-next{right:-20px;background-image:url(//www.rancakmedia.com/wp-content/themes/rancak/images/arrow-right.svg) !important}.owl-carousel .owl-stage:after{display:none!important}.latest_post .owl-dots{position:absolute;margin:0;top:auto;bottom:20px}.site-content .content-area{padding-right:40px}.post-categories{display:flex;gap:5px;padding:0;margin-left:0;flex-wrap:wrap;margin-bottom:5px}.post-categories span,.post-categories span a{font-size:12px;line-height:20px;border-radius:8px;background:0 0;color:var(--tax-color);display:inline-block;transition:all .3s ease-in-out}.post-categories span a{border:1px solid #ccc;padding:0 8px}.term_list{display:flex;gap:8px}.term_list a{padding-bottom:3px;border-bottom:1.5px solid var(--contrast-2)}.featured-column .arc_box{display:block!important}.featured-column .arc_left,.featured-column .arc_right,.generate-columns.tablet-grid-50.featured-column,.generate-columns.grid-50{width:100%!important}.featured-column .acr_img{height:330px}.gb-block-image a{display:block;height:100%}.grid{display:grid;grid-template-columns:200px 1fr;grid-gap:25px}.featured-column .grid{grid-template-columns:1fr}.grid-small,.grid-list{display:grid;grid-template-columns:70px 1fr;grid-gap:10px}.small-grid{display:grid;grid-template-columns:80px 1fr;grid-gap:20px}.grid-list{min-height:70px}.masonry-load-more{display:flex;justify-content:center;margin:10px 0 25px}.masonry-load-more a{border-radius:8px}.more-link:before{height:30px;width:30px;content:" ";background:#fff}.more-link{position:absolute;top:0;right:0}.more-link a{padding:0 15px !important;border-radius:50px;font-size:12px !important;background:#fff !important;color:var(--accent) !important;border:1px solid var(--accent);line-height:13px;display:flex !important;align-items:center}.limit{overflow:hidden;display:-webkit-box;-webkit-box-orient:vertical}.limit_three{-webkit-line-clamp:3}.limit_two{-webkit-line-clamp:2}.stories_slider .owl-stage-outer{overflow:visible}img.slide{width:inherit!important}.stories_slider .owl-dots{margin-top:0}.paging-navigation{margin:0;border-top:1px solid #f1f1f1;background:none!important;text-align:center;font-size:14px;padding:15px 0!important}.paging-navigation span,.paging-navigation a{border:1px solid #ccc;padding:5px 10px!important;color:#333333!important;border-radius:4px}.paging-navigation span.current{background:#fff;color:#fff!important;background:var(--contrast-2);border:1px solid var(--contrast-2);font-weight:400!important}.container.grid-container{width:auto;padding-left:0;padding-right:0}a.prev,a.next,a.prev span,a.next span{display:none}.comments-area{border:0 solid #f1f1f1;padding:0!important;border-radius:8px;margin-top:25px;font-size:14px;background:none!important}.comment-content{padding:0;border:none;margin:8px 0;padding:10px 0!Important;border-radius:8px}.comment-content p{margin-bottom:10px;line-height:21px}.comment-list .reply a{border-radius:20px;padding:2px 10px;border:1px solid #f1f1f1}.comment-list article{border:none;padding:0!important;margin:0!important}.comment-list li.depth-1{border:1px solid #f1f1f1!important;padding:20px!important;border-radius:8px!important}.comment .children{padding-left:30px;margin:20px 0 20px 20px!important;border-left:0 dotted rgba(0,0,0,.09)!important;border-bottom:none !important}.comment-respond{margin-top:40px}input[type=email],input[type=number],input[type=password],input[type=search],input[type=tel],input[type=text],input[type=url],select,textarea{border:1px solid #f1f1f1!important;border-radius:5px!important;padding:10px 15px!important;margin:0 0 10px !important;width:100%}.comments-area .form-submit input.submit{border-radius:8px!important;background:var(--accent)!important;padding:10px 35px!important}.comment-form-cookies-consent{font-size:12px;line-height:18px}.comment-list li.depth-1{border-bottom:0 solid #f1f1f1;margin-bottom:20px}h3.comments-title{font-size:18px}.comment-meta .avatar{padding-top:1px}.comments-area footer.comment-meta{display:block;grid-template-columns:30px 1fr;grid-gap:10px}.comments-area footer.comment-meta img.avatar{display:none}.entry-meta.comment-metadata{margin-top:-1.5px}.entry-meta.comment-metadata a{color:#000;opacity:.5}.comment-content{margin:10px 0;border:0 solid #f1f1f1}.site-footer ul.wp-block-navigation__container{margin:10px 0;column-gap:15px;row-gap:0px}.site-footer ul.wp-block-navigation__container li a{font-size:14px}.site-footer ul.wp-block-navigation__container li:hover a{color:var(--accent)}.search-modal-form{background:transparent!important}.gp-modal__container input.search-field{margin:0!important;border:none !important}.search-modal-fields{border-radius:8px;overflow:hidden;background:#fff}.inside-right-sidebar{position:sticky;top:20px}.list_custom{list-style:none;counter-reset:my-awesome-counter}.list_custom .gb-query-loop-item{counter-increment:my-awesome-counter;position:relative}.list_custom .gb-query-loop-item:before{content:"#" counter(my-awesome-counter) "";position:absolute;top:4px;left:0;font-size:16px;font-weight:700;color:#fff;width:40px;height:40px;background:var(--accent);border-radius:50%;display:flex;align-items:center;justify-content:center}.list_custom .generate-columns.grid-50{width:100%!important;margin:0}.list_custom p.gb-headline-text{min-height:50px}.page-header{margin-bottom:30px}h1.widget-title,h1.page-title,h2.widget-title{margin-bottom:30px;padding-bottom:10px;border-bottom:1px solid #f1f1f1;position:relative}h1.widget-title:after,h1.page-title:after,h2.widget-title:after{content:" ";position:absolute;width:30%;left:0;height:1px;bottom:-1px;background:var(--accent)}.search h1.page-title{border-bottom:1px solid #f1f1f1;display:block;padding-bottom:15px}.search h1.page-title span{display:block;font-size:16px;line-height:22px;font-weight:700;color:var(--accent)}.search h1.page-title:after{display:none}.author .page-header{padding:20px;font-size:15px;line-height:22px;border-radius:8px;background:#fff;box-shadow:0px 0px 20px rgba(0,0,0,.08)}.author .page-header .page-title:after{display:none}.author .page-header .avatar{margin-right:20px;border-radius:50px}body.author h1.page-title{margin-bottom:10px}.shadow{box-shadow:0px -10px 20px rgba(0,0,0,.08)}.nq_number{display:none}.popular_item a{color:var(--contrast);font-weight:500;padding-bottom:12px!important;margin-bottom:12px!important;display:block;border-bottom:1px solid var(--tax-bg)}.popular_item a:hover{color:var(--contrast-2)}.popular_item:last-child a{border-bottom:none}.dynamic-entry-content ul,.dynamic-entry-content ol{margin:0 0 1.5em 2em}.dynamic-entry-content ul li{list-style:circle}.also-read{background:#f1f1f1;padding:15px;border-left:5px solid var(--accent);padding-left:20px;margin:20px 0}.also-read h2{margin-bottom:8px}.also-read p{margin:0 0 10px;font-size:14px;line-height:18px}.wp-block-pullquote{padding:0}blockquote{border-left:5px solid var(--accent);padding:20px;font-size:18px;font-style:italic;margin:0 0 1.5em;position:relative;text-align:left;line-height:24px}blockquote p{margin-bottom:5px}.wp-block-pullquote cite{font-size:14px;font-weight:700}pre{background:#eee;font-family:"Courier 10 Pitch",Courier,monospace;font-size:15px;font-size:.9375rem;line-height:1.6;margin-bottom:1.6em;max-width:100%;overflow:auto;padding:1.6em}.wp-block-table{margin-bottom:25px}.wp-block-table table{margin-bottom:0}.wp-block-table .wp-element-caption{font-size:13px;margin-top:5px}.gb-block-image figcaption,.wp-block-image figcaption{font-size:13px;text-align:center;margin:10px 0 0;line-height:19px}.wp-block-image{margin-bottom:25px}.wp-block-image img{border-radius:5px}.taxonomy-post_tag{display:flex;gap:5px;flex-wrap:wrap}.taxonomy-post_tag a{color:#fff;position:relative;background:var(--accent);padding:2px 13px;font-size:14px;line-height:20px;border-radius:50px;display:inline-block;transition:all .3s ease-in-out}.taxonomy-post_tag a:hover{background:var(--contrast-2)}.taxonomy-post_tag a:before{content:"#"}.wp-block-post-terms__separator{display:none}.search-form .search-submit{display:none}body.error404 .inside-article{margin:40px auto;text-align:center}.limit-title{overflow:hidden;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical}#ez-toc-container{background:#f9f9f9;border:1px solid var(--accent);border-radius:5px;box-shadow:none;padding:25px;width:100%;margin-bottom:25px}div#ez-toc-container p.ez-toc-title{font-weight:700}#ez-toc-container ul{margin-top:10px;padding-left:18px}div#ez-toc-container ul li{font-size:100%;list-style:circle;overflow:visible;padding:2px 0}#ez-toc-container a{color:var(--contrast)!Important;box-shadow:none;text-decoration:none;text-shadow:none;display:inline-flex;align-items:stretch;flex-wrap:nowrap;font-weight:700!important}#ez-toc-container ul.ez-toc-list-level-3{margin-top:5px}#ez-toc-container ul.ez-toc-list-level-3{margin-left:0}#ez-toc-container ul.ez-toc-list-level-3 li a{font-weight:400!important}#ez-toc-container label.cssicon{border:none;margin-top:-5px}@media only screen and (max-width:768px){.gb-button.slideout-toggle span.gb-button-text{display:none}.toggle_button,.search_button{top:33px}.toggle_button{left:20px}.search_button{right:20px}.top_toggle{right:20px}.inside-right-sidebar{position:static;padding:0;border:none}.featured-column{margin-bottom:25px}.site-content{padding:20px}.site-content .content-area{padding-right:0}.is-right-sidebar{margin-top:40px}.grid{grid-template-columns:100px 1fr;grid-gap:20px}.featured-column .grid{margin-bottom:0}.comments-area{border:none;padding:20px 0!important}.owl-carousel .owl-stage-outer{overflow:visible}.owl-nav button{top:30%}.owl-nav button.owl-prev{left:-16px}.owl-nav button.owl-next{right:-16px}.center_nav .owl-dots{margin:0 auto;right:0;left:0}.gp-search-modal .gp-modal__overlay{padding-left:30px!important;padding-right:30px!important;background:rgba(0,0,0,.65)!important}.post-abs,.post-abs-r{position:absolute;top:20px;left:20px}.post-abs-r{right:20px;left:auto}}@media only screen and (max-width:767px){body{background:#fff!important}.featured-column .acr_img{height:200px}.grid-small{grid-template-columns:80px 1fr}.small-grid{grid-template-columns:1fr;grid-gap:10px}.cat_grid_desc{position:relative}.cat_grid_desc:before{content:" ";position:absolute;top:-10px;left:30px;border-left:solid 10px transparent;border-right:solid 10px transparent;border-bottom:solid 10px #f1f1f1;height:0;width:0}}
@font-face{font-display:block;font-family:TablePress;font-style:normal;font-weight:400;src:url(data:application/font-woff2;charset=utf-8;base64,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) format("woff2"),url(//www.rancakmedia.com/wp-content/plugins/tablepress/css/build/tablepress.woff) format("woff")}.tablepress{--text-color:#111;--head-text-color:var(--text-color);--head-bg-color:#d9edf7;--odd-text-color:var(--text-color);--odd-bg-color:#f9f9f9;--even-text-color:var(--text-color);--even-bg-color:#fff;--hover-text-color:var(--text-color);--hover-bg-color:#f3f3f3;--border-color:#ddd;--padding:.5rem;border:none;border-collapse:collapse;border-spacing:0;clear:both;margin:0 auto 1rem;table-layout:auto;width:100%}.tablepress>:not(caption)>*>*{background:0 0;border:none;box-sizing:content-box;float:none!important;padding:var(--padding);text-align:left;vertical-align:top}.tablepress>*+tbody>*>*,.tablepress>tbody>*~*>*,.tablepress>tfoot>*>*{border-top:1px solid var(--border-color)}.tablepress>:where(thead,tfoot)>*>th{background-color:var(--head-bg-color);color:var(--head-text-color);font-weight:700;vertical-align:middle;word-break:normal}.tablepress>:where(tbody)>.odd>*{background-color:var(--odd-bg-color);color:var(--odd-text-color)}.tablepress>:where(tbody)>.even>*{background-color:var(--even-bg-color);color:var(--even-text-color)}.tablepress>.row-hover>tr:hover>*{background-color:var(--hover-bg-color);color:var(--hover-text-color)}.tablepress img{border:none;margin:0;max-width:none;padding:0}.tablepress-table-description{clear:both;display:block}.dataTables_wrapper{clear:both;margin-bottom:1rem;position:relative}.dataTables_wrapper .tablepress{clear:both;margin-bottom:0}.dataTables_wrapper:after{clear:both;content:"";display:block;height:0;line-height:0;visibility:hidden}.dataTables_wrapper label input,.dataTables_wrapper label select{display:inline;margin:2px;width:auto}.dataTables_length{float:left;white-space:nowrap}.dataTables_filter{float:right;white-space:nowrap}.dataTables_filter label input{margin-left:.5em;margin-right:0}.dataTables_info{clear:both;float:left;margin:4px 0 0}.dataTables_paginate{float:right;margin:4px 0 0}.dataTables_paginate .paginate_button{color:#111;display:inline-block;margin:0 5px;outline:none;position:relative;text-decoration:underline}.dataTables_paginate .paginate_button:first-child{margin-left:0}.dataTables_paginate .paginate_button:last-child{margin-right:0}.dataTables_paginate .paginate_button:after,.dataTables_paginate .paginate_button:before{color:#d9edf7}.dataTables_paginate .paginate_button:hover{cursor:pointer;text-decoration:none}.dataTables_paginate .paginate_button:hover:after,.dataTables_paginate .paginate_button:hover:before{color:#049cdb}.dataTables_paginate .paginate_button.disabled{color:#999;cursor:default;text-decoration:none}.dataTables_paginate .paginate_button.disabled:after,.dataTables_paginate .paginate_button.disabled:before{color:#f9f9f9}.dataTables_paginate .paginate_button.current{cursor:default;font-weight:700;text-decoration:none}.dataTables_paginate.paging_simple{padding:0 15px}.dataTables_paginate.paging_simple .paginate_button.next:after,.dataTables_paginate.paging_simple .paginate_button.previous:before{-webkit-font-smoothing:antialiased;bottom:0;content:"\f053";font-family:TablePress;font-size:14px;font-weight:700;height:14px;left:-14px;line-height:1;margin:auto;position:absolute;right:auto;text-align:left;text-shadow:.1em .1em #666;top:0;width:14px}.dataTables_paginate.paging_simple .paginate_button.next:after{content:"\f054";left:auto;text-align:right}.dataTables_scroll{clear:both}.dataTables_scroll .tablepress{width:100%!important}.dataTables_scrollHead table.tablepress{margin:0}.dataTables_scrollBody{-webkit-overflow-scrolling:touch}.dataTables_scrollBody .tablepress thead th:after{content:""}.dataTables_wrapper .dataTables_scroll div.dataTables_scrollBody td>div.dataTables_sizing,.dataTables_wrapper .dataTables_scroll div.dataTables_scrollBody th>div.dataTables_sizing{height:0;margin:0!important;overflow:hidden;padding:0!important}.tablepress{--head-active-bg-color:#049cdb;--head-active-text-color:var(--head-text-color)}.tablepress .sorting,.tablepress .sorting_asc,.tablepress .sorting_desc{cursor:pointer;outline:none;padding-right:20px;position:relative}.tablepress .sorting:after,.tablepress .sorting_asc:after,.tablepress .sorting_desc:after{-webkit-font-smoothing:antialiased;bottom:0;font-family:TablePress;font-size:14px;font-weight:400;height:14px;left:auto;line-height:1;margin:auto;position:absolute;right:6px;top:0}.tablepress .sorting:after{content:"\f0dc"}.tablepress .sorting_asc:after{content:"\f0d8";padding:0 0 2px}.tablepress .sorting_desc:after{content:"\f0d7"}.tablepress .sorting:hover,.tablepress .sorting_asc,.tablepress .sorting_desc{background-color:var(--head-active-bg-color);color:var(--head-active-text-color)}
.addtoany_content{clear:both;margin:16px auto}.addtoany_header{margin:0 0 16px}.addtoany_list{display:inline;line-height:16px}.a2a_kit a:empty,.a2a_kit a[class^="a2a_button_"]:has(.a2a_s_undefined){display:none}.addtoany_list a,.widget .addtoany_list a{border:0;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle}.addtoany_list a img{border:0;display:inline-block;opacity:1;overflow:hidden;vertical-align:baseline}.addtoany_list a span{display:inline-block;float:none}.addtoany_list.a2a_kit_size_32 a{font-size:32px}.addtoany_list.a2a_kit_size_32 a:not(.addtoany_special_service)>span{height:32px;line-height:32px;width:32px}.addtoany_list a:not(.addtoany_special_service)>span{border-radius:4px;display:inline-block;opacity:1}.addtoany_list a .a2a_count{position:relative;vertical-align:top}.site .a2a_kit.addtoany_list a:focus,.addtoany_list a:hover,.widget .addtoany_list a:hover{background:none;border:0;box-shadow:none}.addtoany_list a:hover img,.addtoany_list a:hover span{opacity:.7}.addtoany_list a.addtoany_special_service:hover img,.addtoany_list a.addtoany_special_service:hover span{opacity:1}.addtoany_special_service{display:inline-block;vertical-align:middle}.addtoany_special_service a,.addtoany_special_service div,.addtoany_special_service div.fb_iframe_widget,.addtoany_special_service iframe,.addtoany_special_service span{margin:0;vertical-align:baseline!important}.addtoany_special_service iframe{display:inline;max-width:none}a.addtoany_share.addtoany_no_icon span.a2a_img_text{display:none}a.addtoany_share img{border:0;width:auto;height:auto}
.gb-container .wp-block-image img{vertical-align:middle}.gb-container .gb-shape{position:absolute;overflow:hidden;pointer-events:none;line-height:0}.gb-container .gb-shape svg{fill:currentColor}.gb-container-6512a804{font-size:12px;margin-bottom:0;color:var(--contrast)}.gb-container-6512a804 a{color:var(--accent)}.gb-container-f5921ff7{max-width:1132px;padding-bottom:20px;margin-top:10px;margin-right:auto;margin-left:auto;border-bottom:0 solid var(--tax-bg)}.gb-container-b161566f{display:flex;align-items:center;margin-top:8px;margin-bottom:0}.gb-container-f02df041{display:flex;align-items:center;column-gap:5px;margin-bottom:0}.gb-container-aa1a64fd{margin-top:0;margin-bottom:25px}.gb-container-38fd96a4{padding:0;margin-top:40px;border-radius:8px;border:0 solid var(--accent);background-color:rgba(255,255,255,.03)}.gb-container-3067e540{padding-bottom:5px;margin-bottom:15px;border-bottom:1px solid var(--tax-bg)}.gb-grid-wrapper>.gb-grid-column-3067e540{width:100%}.gb-container-51c47e52{margin-top:25px;margin-bottom:25px}.gb-container-5398f6d7{margin-top:35px}.gb-container-32077528{margin-top:35px}.gb-container-ef8a68d7{display:flex;column-gap:20px;padding:20px;border-radius:8px;border:1px solid var(--tax-bg)}.gb-container-ff040dbf{display:inline-flex;flex-direction:column;justify-content:center;font-size:14px}.gb-container-addb49ed{margin-bottom:35px}.gb-container-aea23eac>.gb-inside-container{padding:0}.gb-grid-wrapper>.gb-grid-column-aea23eac{width:100%}.gb-grid-wrapper>.gb-grid-column-aea23eac>.gb-container{display:flex;flex-direction:column;height:100%}.gb-container-9268e234{border-bottom:1px solid #f1f1f1}.gb-container-9268e234>.gb-inside-container{padding-bottom:15px;padding-left:55px}.gb-grid-wrapper>.gb-grid-column-9268e234{width:100px;flex-grow:1}.gb-grid-wrapper>.gb-grid-column-9268e234>.gb-container{display:flex;flex-direction:column;height:100%}.gb-container-bcb35c52{padding-top:25px;padding-bottom:30px;margin-top:20px;border-top:1px solid var(--tax-bg);background-color:rgba(242,242,242,.48)}.gb-container-71a0befe{display:flex;align-items:center;justify-content:center;column-gap:7px;text-align:center}.gb-container-6fbb95d3{max-width:1132px;margin:30px auto}.gb-container-3c1ddffa{width:100%;padding-right:20px;padding-left:20px}.gb-icon svg{fill:currentColor}.gb-highlight{background:0 0;color:unset}h1.gb-headline-4c329f9e{font-size:30px;line-height:38px;margin-bottom:5px}p.gb-headline-5ea8a67c{display:flex;align-items:center;column-gap:.5em;min-width:48px;min-height:48px;max-width:1132px;font-size:12px;font-weight:700;margin-bottom:0}p.gb-headline-5ea8a67c a{color:var(--contrast)}p.gb-headline-5ea8a67c a:hover{color:var(--contrast-2)}p.gb-headline-5ea8a67c .gb-icon{line-height:0;color:var(--contrast-2);padding-right:.5em}p.gb-headline-5ea8a67c .gb-icon svg{width:1em;height:1em}p.gb-headline-0df4ba13{display:flex;align-items:center;column-gap:.5em;font-size:12px;margin-bottom:0}p.gb-headline-0df4ba13 .gb-icon{line-height:0;padding-right:.5px}p.gb-headline-0df4ba13 .gb-icon svg{width:1.5em;height:1.5em}h2.gb-headline-7d0ae69d{font-size:16px;line-height:24px;font-weight:400;margin-bottom:0}h2.gb-headline-7d0ae69d a{color:var(--accent)}h2.gb-headline-7d0ae69d a:hover{color:var(--contrast)}p.gb-headline-f4e1759c{font-weight:700;margin-bottom:10px}h2.gb-headline-7cf627fe{margin-bottom:10px}h2.gb-headline-6a61d62e{font-size:18px;line-height:24px;margin-bottom:0}h2.gb-headline-6a61d62e a{color:var(--contrast)}h2.gb-headline-6a61d62e a:hover{color:var(--accent)}h2.gb-headline-a372588d{margin-bottom:20px}p.gb-headline-5bd8f7ae{font-size:16px;font-weight:500;margin-bottom:0;color:var(--contrast)}p.gb-headline-5bd8f7ae a{color:var(--contrast)}p.gb-headline-5bd8f7ae a:hover{color:var(--accent)}p.gb-headline-2c04d70e{font-size:14px;text-align:center;margin-bottom:0}p.gb-headline-3c6f008e{display:flex;align-items:center;column-gap:5px;font-size:14px;text-align:center;margin-bottom:0}p.gb-headline-3c6f008e .gb-icon{line-height:0}.gb-block-image img{vertical-align:middle}.gb-image-289d05d7{border-radius:8px}.gb-image-7e905bb1{border-radius:50px;width:60px;object-fit:cover}.gb-block-image-9cf5bc5f{text-align:center}.gb-image-9cf5bc5f{object-fit:inherit}.gb-grid-wrapper{display:flex;flex-wrap:wrap}.gb-grid-column{box-sizing:border-box}.gb-grid-wrapper .wp-block-image{margin-bottom:0}.gb-grid-wrapper-38920485{row-gap:15px}.gb-button{text-decoration:none}.gb-icon svg{fill:currentColor}a.gb-button-b7845b03{display:inline-flex;padding:11px 30px;border-radius:50px;background-color:var(--accent);color:#fff}a.gb-button-b7845b03:hover,a.gb-button-b7845b03:active,a.gb-button-b7845b03:focus{background-color:#222;color:#fff}a.gb-button-b7845df3{display:flex;justify-content:center;width:100%;padding:11px 30px;border-radius:50px;border:2px solid #000;background-color:rgba(199,103,24,0);color:var(--contrast)}a.gb-button-b7845df3:hover,a.gb-button-b7845df3:active,a.gb-button-b7845df3:focus{background-color:rgba(33,33,33,0);color:var(--contrast)}@media (max-width:1024px){.gb-container-f5921ff7{padding-right:0;padding-left:0;margin-top:10px}.gb-container-addb49ed{padding-right:0;padding-left:0}.gb-container-6fbb95d3{padding-right:20px;padding-left:20px;margin-top:20px}h1.gb-headline-4c329f9e{font-size:28px;line-height:36px}.gb-image-7e905bb1{width:120px}}@media (max-width:767px){.gb-container-aa1a64fd{margin-bottom:15px}.gb-container-ef8a68d7{flex-direction:column;align-items:center;row-gap:15px}.gb-container-ff040dbf{text-align:center}.gb-grid-wrapper>.gb-grid-column-aea23eac{width:100%}h1.gb-headline-4c329f9e{line-height:34px}p.gb-headline-5ea8a67c{font-size:11px}p.gb-headline-0df4ba13{font-size:11px}h2.gb-headline-7d0ae69d{font-size:16px;line-height:24px}h2.gb-headline-6a61d62e{text-align:center}.gb-block-image-7e905bb1{text-align:center}.gb-image-7e905bb1{width:80px}}
.masonry-enabled .page-header{position:relative!important}.separate-containers .site-main>.generate-columns-container{margin-bottom:0}.load-more.are-images-unloaded,.masonry-container.are-images-unloaded,.masonry-enabled #nav-below{opacity:0}.generate-columns-container:not(.masonry-container){display:flex;flex-wrap:wrap;align-items:stretch}.generate-columns .inside-article{height:100%;box-sizing:border-box}.generate-columns-activated.post-image-aligned-left .generate-columns-container article:not(.featured-column) .post-image,.generate-columns-activated.post-image-aligned-right .generate-columns-container article:not(.featured-column) .post-image{float:none;text-align:center;margin-left:0;margin-right:0}.generate-columns-container .page-header,.generate-columns-container .paging-navigation{flex:1 1 100%;clear:both}.generate-columns-container .paging-navigation{margin-bottom:0}.load-more:not(.has-svg-icon) .button.loading:before{content:"\e900";display:inline-block;font-family:"GP Premium";font-style:normal;font-weight:400;font-variant:normal;text-transform:none;line-height:1;animation:spin 2s infinite linear;margin-right:7px}.load-more .button:not(.loading) .gp-icon{display:none}.load-more .gp-icon svg{animation:spin 2s infinite linear;margin-right:7px}@keyframes spin{0%{transform:rotate(0)}100%{transform:rotate(360deg)}}.generate-columns{box-sizing:border-box}.generate-columns.grid-20,.grid-sizer.grid-20{width:20%}.generate-columns.grid-25,.grid-sizer.grid-25{width:25%}.generate-columns.grid-33,.grid-sizer.grid-33{width:33.3333%}.generate-columns.grid-50,.grid-sizer.grid-50{width:50%}.generate-columns.grid-60,.grid-sizer.grid-60{width:60%}.generate-columns.grid-66,.grid-sizer.grid-66{width:66.66667%}.generate-columns.grid-100,.grid-sizer.grid-100{width:100%}@media (min-width:768px) and (max-width:1024px){.generate-columns.tablet-grid-50,.grid-sizer.tablet-grid-50{width:50%}}@media (max-width:767px){.generate-columns-activated .generate-columns-container{margin-left:0;margin-right:0}.generate-columns-container .generate-columns,.generate-columns-container>*{padding-left:0}.generate-columns-container .page-header{margin-left:0}.generate-columns.mobile-grid-100,.grid-sizer.mobile-grid-100{width:100%}.generate-columns-container>.paging-navigation{margin-left:0}}@media (max-width:768px){.load-more{display:block;text-align:center;margin-bottom:0}}
.main-navigation.offside{position:fixed;width:var(--gp-slideout-width);height:100%;height:100vh;top:0;z-index:9999;overflow:auto;-webkit-overflow-scrolling:touch}.offside,.offside--left{left:calc(var(--gp-slideout-width) * -1)}.offside--right{left:auto;right:calc(var(--gp-slideout-width) * -1)}.offside--left.is-open:not(.slideout-transition),.offside-js--is-left .offside-sliding-element{transform:translate3d(var(--gp-slideout-width),0,0)}.offside--right.is-open:not(.slideout-transition),.offside-js--is-right .offside-sliding-element{transform:translate3d(calc(var(--gp-slideout-width) * -1),0,0)}.offside-js--interact .offside,.offside-js--interact .offside-sliding-element{transition:transform .2s cubic-bezier(.16,.68,.43,.99);-webkit-backface-visibility:hidden;-webkit-perspective:1000}.offside-js--init{overflow-x:hidden}.slideout-navigation.main-navigation:not(.is-open):not(.slideout-transition){display:none}.slideout-navigation.main-navigation:not(.slideout-transition).do-overlay{opacity:1}.slideout-navigation.main-navigation.slideout-transition.do-overlay{opacity:0}.slideout-overlay{z-index:100000;position:fixed;width:100%;height:100%;height:100vh;min-height:100%;top:0;right:0;bottom:0;left:0;background-color:rgba(0,0,0,.8);visibility:hidden;opacity:0;cursor:pointer;transition:visibility .2s ease,opacity .2s ease}.offside-js--is-open .slideout-overlay{visibility:visible;opacity:1}.slideout-overlay button.slideout-exit{position:fixed;top:0;background-color:transparent;color:#fff;font-size:30px;border:0;opacity:0}.slide-opened .slideout-overlay button.slideout-exit{opacity:1}button.slideout-exit:hover{background-color:transparent}.slideout-navigation button.slideout-exit{background:0 0;width:100%;text-align:left;padding-top:20px;padding-bottom:20px;box-sizing:border-box;border:0}.slide-opened nav.toggled .menu-toggle:before{content:"\f0c9"}.offside-js--is-left.slide-opened .slideout-overlay button.slideout-exit{left:calc(var(--gp-slideout-width) - 5px)}.offside-js--is-right.slide-opened .slideout-overlay button.slideout-exit{right:calc(var(--gp-slideout-width) - 5px)}.slideout-widget{margin:20px}.slideout-navigation .main-nav,.slideout-navigation .slideout-widget:not(:last-child){margin-bottom:40px}.slideout-navigation:not(.do-overlay) .main-nav{width:100%;box-sizing:border-box}.slideout-navigation .mega-menu>ul>li{display:block;width:100%!important}.slideout-navigation .slideout-menu{display:block}#generate-slideout-menu{z-index:100001}#generate-slideout-menu .slideout-menu li{float:none;width:100%;clear:both;text-align:left}.slideout-navigation .slideout-widget li{float:none}#generate-slideout-menu.do-overlay li{text-align:center}#generate-slideout-menu.main-navigation ul ul{display:none}#generate-slideout-menu.main-navigation ul ul.toggled-on{display:block!important}#generate-slideout-menu .slideout-menu li.sfHover>ul,#generate-slideout-menu .slideout-menu li:hover>ul{display:none}#generate-slideout-menu.main-navigation .main-nav ul ul{position:relative;top:0;left:0;width:100%}.slideout-toggle:not(.has-svg-icon) a:before{content:"\f0c9";font-family:'GP Premium';line-height:1em;width:1.28571429em;text-align:center;display:inline-block;position:relative;top:1px}.slide-opened .slideout-exit:not(.has-svg-icon):before,.slideout-navigation button.slideout-exit:not(.has-svg-icon):before{content:"\f00d";font-family:'GP Premium';line-height:1em;width:1.28571429em;text-align:center;display:inline-block}#generate-slideout-menu li.menu-item-float-right{float:none!important;display:inline-block;width:auto}.rtl .slideout-navigation{position:fixed}.slideout-navigation .menu-item-has-children .dropdown-menu-toggle{float:right}.slideout-navigation .slideout-widget .menu li{float:none}.slideout-navigation .slideout-widget ul{display:block}.slideout-navigation.do-overlay{transform:none!important;transition:opacity .2s,visibility .2s;width:100%;text-align:center;left:0;right:0}.slideout-navigation.do-overlay .inside-navigation{display:flex;flex-direction:column;padding:10% 10% 0;max-width:700px}.slideout-navigation.do-overlay .inside-navigation .main-nav,.slideout-navigation.do-overlay .inside-navigation .slideout-widget{margin-left:auto;margin-right:auto;min-width:250px}.slideout-navigation.do-overlay .slideout-exit{position:fixed;right:0;top:0;width:auto;font-size:25px}.slideout-navigation.do-overlay .slideout-menu li a{display:inline-block}.slideout-navigation.do-overlay .slideout-menu li{margin-bottom:5px}#generate-slideout-menu.do-overlay .slideout-menu li,.slideout-navigation.do-overlay .inside-navigation{text-align:center}.slideout-navigation.do-overlay .menu-item-has-children .dropdown-menu-toggle{border-left:1px solid rgba(0,0,0,.07);padding:0 10px;margin:0 0 0 10px}.slideout-navigation.do-overlay ul ul{box-shadow:0 0 0}.nav-aligned-center .slideout-navigation,.nav-aligned-right .slideout-navigation{text-align:left}.slideout-navigation .sfHover>a>.dropdown-menu-toggle>.gp-icon svg{transform:rotate(180deg)}.slideout-navigation .sub-menu .dropdown-menu-toggle .gp-icon svg{transform:rotate(0)}.slideout-both .main-navigation.toggled .main-nav>ul,.slideout-desktop .main-navigation.toggled .main-nav li.slideout-toggle,.slideout-mobile .main-navigation.toggled .main-nav>ul{display:none!important}.slideout-both .has-inline-mobile-toggle #site-navigation.toggled,.slideout-mobile .has-inline-mobile-toggle #site-navigation.toggled{margin-top:0}.sf-menu>li.slideout-toggle{float:right}.gen-sidebar-nav .sf-menu>li.slideout-toggle{float:none}.off-canvas-toggle-label{padding-left:7px}.gp-icon+.off-canvas-toggle-label{padding-left:9px}@media (max-width:768px){.slideout-overlay button.slideout-exit{font-size:20px;padding:10px}.slideout-overlay{top:-100px;height:calc(100% + 100px);height:calc(100vh + 100px);min-height:calc(100% + 100px)}.slideout-navigation.do-overlay .slideout-exit{position:static;text-align:center}}
:root{--gp-slideout-width:265px}.slideout-navigation.main-navigation{background-color:var(--base-2)}.slideout-navigation.main-navigation .main-nav ul li a{color:var(--contrast)}.slideout-navigation.main-navigation ul ul{background-color:#fff}.slideout-navigation.main-navigation .main-nav ul ul li a{color:var(--contrast)}.slideout-navigation.main-navigation .main-nav ul li:not([class*=current-menu-]):hover>a,.slideout-navigation.main-navigation .main-nav ul li:not([class*=current-menu-]):focus>a,.slideout-navigation.main-navigation .main-nav ul li.sfHover:not([class*=current-menu-])>a{color:var(--accent)}.slideout-navigation.main-navigation .main-nav ul ul li:not([class*=current-menu-]):hover>a,.slideout-navigation.main-navigation .main-nav ul ul li:not([class*=current-menu-]):focus>a,.slideout-navigation.main-navigation .main-nav ul ul li.sfHover:not([class*=current-menu-])>a{color:var(--accent)}.slideout-navigation.main-navigation .main-nav ul li[class*=current-menu-]>a{color:var(--accent)}.slideout-navigation.main-navigation .main-nav ul ul li[class*=current-menu-]>a{color:var(--accent)}.slideout-navigation,.slideout-navigation a{color:var(--contrast)}.slideout-navigation button.slideout-exit{color:var(--contrast);padding-left:20px;padding-right:20px}.slide-opened nav.toggled .menu-toggle:before{display:none}@media (max-width:1024px){.menu-bar-item.slideout-toggle{display:none}}
.navigation-branding,.site-logo.mobile-header-logo{display:flex;align-items:center;order:0;margin-right:10px}.navigation-branding img,.site-logo.mobile-header-logo img{position:relative;padding:10px 0;display:block;transition:height .3s ease}.navigation-branding>div+.main-title{margin-left:10px}.navigation-branding .main-title{transition:line-height .3s ease}.navigation-branding .main-title a{font-family:inherit;font-size:inherit;font-weight:inherit;text-transform:unset}.main-navigation.mobile-header-navigation{display:none;float:none;margin-bottom:0}.mobile-header-navigation.is_stuck{box-shadow:0 2px 2px -2px rgba(0,0,0,.2)}.main-navigation .menu-toggle{flex-grow:1;width:auto}.main-navigation.has-branding .menu-toggle,.main-navigation.has-sticky-branding.navigation-stick .menu-toggle{flex-grow:0;padding-right:20px;order:2}.main-navigation:not(.slideout-navigation) .mobile-bar-items+.menu-toggle{text-align:left}.main-navigation.has-sticky-branding:not(.has-branding):not(.navigation-stick) .navigation-branding{display:none}.nav-align-right .navigation-branding{margin-right:auto}.main-navigation.has-branding:not([class*=nav-align-]):not(.mobile-header-navigation) .inside-navigation,.main-navigation.has-sticky-branding.navigation-stick:not([class*=nav-align-]):not(.mobile-header-navigation) .inside-navigation{justify-content:flex-start}.main-navigation.has-branding:not([class*=nav-align-]):not(.mobile-header-navigation) .menu-bar-items,.main-navigation.has-sticky-branding.navigation-stick:not([class*=nav-align-]):not(.mobile-header-navigation) .menu-bar-items{margin-left:auto}.nav-float-right .main-navigation.has-branding:not(.mobile-header-navigation) .menu-bar-items,.nav-float-right .main-navigation.has-sticky-branding.navigation-stick:not(.mobile-header-navigation) .menu-bar-items{margin-left:0}.mobile-header-navigation.has-menu-bar-items .mobile-header-logo{margin-right:auto}.rtl .navigation-branding>div+.main-title{margin-right:10px}.rtl .main-navigation.nav-align-right:not(.mobile-header-navigation) .navigation-branding{order:-10}.rtl .nav-align-right .navigation-branding{margin-right:10px}.rtl .navigation-branding,.rtl .site-logo.mobile-header-logo{margin-left:auto;margin-right:0}.rtl .nav-align-center .navigation-branding,.rtl .nav-align-center .site-logo.mobile-header-logo,.rtl .nav-align-right .navigation-branding,.rtl .nav-align-right .site-logo.mobile-header-logo{margin-left:10px}.rtl .nav-align-right .menu-bar-items{margin-right:auto}.rtl .mobile-header-navigation.has-menu-bar-items .site-logo{margin-left:auto}
@media (max-width:1024px){.site-header,#site-navigation,#sticky-navigation{display:none !important;opacity:.0}#mobile-header{display:block !important;width:100% !important}#mobile-header .main-nav>ul{display:none}#mobile-header.toggled .main-nav>ul,#mobile-header .menu-toggle,#mobile-header .mobile-bar-items{display:block}#mobile-header .main-nav{-ms-flex:0 0 100%;flex:0 0 100%;-webkit-box-ordinal-group:5;-ms-flex-order:4;order:4}}.main-navigation.has-branding .inside-navigation.grid-container,.main-navigation.has-branding.grid-container .inside-navigation:not(.grid-container){padding:0}.main-navigation.has-branding:not(.grid-container) .inside-navigation:not(.grid-container) .navigation-branding{margin-left:10px}.navigation-branding img,.site-logo.mobile-header-logo img{height:50px;width:auto}.navigation-branding .main-title{line-height:50px}@media (max-width:1024px){.main-navigation.has-branding.nav-align-center .menu-bar-items,.main-navigation.has-sticky-branding.navigation-stick.nav-align-center .menu-bar-items{margin-left:auto}.navigation-branding{margin-right:auto;margin-left:10px}.navigation-branding .main-title,.mobile-header-navigation .site-logo{margin-left:10px}.main-navigation.has-branding .inside-navigation.grid-container{padding:0}}
.lwptoc{margin:32px 0}.lwptoc:first-child{margin-top:16px}.lwptoc_i{padding:14px 18px 18px;text-align:left}.lwptoc_header{margin-bottom:6px}.rtl .lwptoc_header{text-align:right}.lwptoc_toggle{white-space:nowrap;margin-left:4px;font-size:80%}.rtl .lwptoc_toggle{margin-left:0;margin-right:4px}.lwptoc_toggle:before{content:'['}.lwptoc_toggle:after{content:']'}.lwptoc_toggle_label{margin:0 1px}.lwptoc_item{margin-top:2px}.rtl .lwptoc_item{text-align:right}LI.lwptoc_item{margin:2px 0 0 0!important;padding:0!important;list-style:none!important}.lwptoc_item:first-child{margin-top:0}LI.lwptoc_item:first-child{margin-top:0!important}.lwptoc_item_number{margin-right:2px}.rtl .lwptoc_item_number{margin-right:0;margin-left:2px}.lwptoc_itemWrap .lwptoc_itemWrap{margin:2px 0 0 14px}.rtl .lwptoc_itemWrap .lwptoc_itemWrap{margin-left:0;margin-right:14px}OL.lwptoc_itemWrap,UL.lwptoc_itemWrap{margin:0!important;padding:0!important;list-style:none!important}OL.lwptoc_itemWrap OL.lwptoc_itemWrap,OL.lwptoc_itemWrap UL.lwptoc_itemWrap,UL.lwptoc_itemWrap OL.lwptoc_itemWrap,UL.lwptoc_itemWrap UL.lwptoc_itemWrap{margin:2px 0 0 14px!important}.rtl OL.lwptoc_itemWrap OL.lwptoc_itemWrap,.rtl OL.lwptoc_itemWrap UL.lwptoc_itemWrap,.rtl UL.lwptoc_itemWrap OL.lwptoc_itemWrap,.rtl UL.lwptoc_itemWrap UL.lwptoc_itemWrap{margin-left:0!important;margin-right:14px!important}.lwptoc-autoWidth .lwptoc_i{display:inline-block}.lwptoc-left{float:left;margin-top:0;margin-right:32px}.lwptoc-right{float:right;margin-top:0;margin-left:32px}.lwptoc-rightwithoutflow{text-align:right}.lwptoc-rightwithoutflow .lwptoc_i{display:inline-block}.lwptoc-center{text-align:center}.lwptoc-center .lwptoc_i{margin-left:auto;margin-right:auto}.lwptoc-baseItems .lwptoc_items{font-size:90%}.lwptoc-notInherit .lwptoc_i DIV A{box-shadow:none!important;border:none!important;text-decoration:none!important}.lwptoc-notInherit .lwptoc_i DIV A:active,.lwptoc-notInherit .lwptoc_i DIV A:focus,.lwptoc-notInherit .lwptoc_i DIV A:hover{box-shadow:none!important;border:none!important;text-decoration:none!important}.lwptoc-notInherit .lwptoc_i DIV A:hover{border-bottom:1px dotted!important}.lwptoc-light .lwptoc_i{color:#333;background:#fafafa}.lwptoc-light .lwptoc_i A{color:#3175e4}.lwptoc-light .lwptoc_i A:active,.lwptoc-light .lwptoc_i A:focus,.lwptoc-light .lwptoc_i A:hover{color:#3175e4;border-color:#3175e4}.lwptoc-light .lwptoc_items A:visited{color:#000394}.lwptoc-dark .lwptoc_i{color:#d3d5d8;background:#2b2b2b}.lwptoc-dark .lwptoc_i A{color:#96c6ff}.lwptoc-dark .lwptoc_i A:active,.lwptoc-dark .lwptoc_i A:focus,.lwptoc-dark .lwptoc_i A:hover{color:#96c6ff;border-color:#71b2ff}.lwptoc-dark .lwptoc_items A:visited{color:#53a1ff}.lwptoc-white .lwptoc_i{color:#333;background:#fff}.lwptoc-white .lwptoc_i A{color:#3175e4}.lwptoc-white .lwptoc_i A:active,.lwptoc-white .lwptoc_i A:focus,.lwptoc-white .lwptoc_i A:hover{color:#3175e4;border-color:#3175e4}.lwptoc-white .lwptoc_items A:visited{color:#000394}.lwptoc-transparent .lwptoc_i{border:1px solid #eee}
.lwptoc .lwptoc_i{background-color:#fff;border:1px solid #fff}.lwptoc_header{color:#000}.lwptoc .lwptoc_i A{color:#00f}.lwptoc .lwptoc_i A:hover,.lwptoc .lwptoc_i A:focus,.lwptoc .lwptoc_i A:active{color:#000;border-color:#000}.lwptoc .lwptoc_i A:visited{color:#000}
Zum Inhalt
Werbemittel: Definition, Funktion und Ziele in der Wirtschaft Rancakmedia.com – Werbemittel: Die meisten Menschen, die geschäftlich tätig sind, sei es mit Waren oder Dienstleistungen, sind mit Werbung sicherlich vertraut. Für diejenigen unter Ihnen, die sich mit Werbemedien noch nicht so gut auskennen, können Sie den Artikel, den wir unten bereitgestellt haben, bis zum Ende lesen.
Werbemedien haben sich schnell zu einer sehr komplexen Kommunikationsform entwickelt, mit Tausenden von Möglichkeiten für Unternehmen, ihre Botschaften an Verbraucher zu übermitteln.
Das Internet selbst bietet viele Werbemittel wie Videos, Banner, Advertorials, gesponserte Websites, Marken-Chatrooms und so weiter. Beispiele hierfür sind webbasierte nationale Medien wie rancakmedia.com , detikcom, kompascom, Suaracom, tribunnewscom und andere Medien.
Werbemittel verstehen Nach Encyclopaedia Britannica Unter Werbung versteht man einen Prozess, der Unternehmen dabei helfen soll, Aufmerksamkeit zu erregen und Kunden zu überzeugen. Um Verbraucher stärker zum Kauf einer Ware, Dienstleistung oder Idee zu bewegen, bietet die Einführung von Kiddle den Unternehmen die Möglichkeit, dafür zu werben.
Medien Werbung ist ein Medium, mit dem der Öffentlichkeit Werbung vermittelt wird, indem Nachrichten, Geschichten oder Punkte über das Produkt bereitgestellt werden, für das Sie werben möchten.
Es ist eine sehr informative Möglichkeit, die breite Masse zu erreichen und Menschen dazu aufzufordern, das Produkt zu kaufen oder die von Ihnen beworbene Dienstleistung in Anspruch zu nehmen.
Werbemedien spielen eine wichtige Rolle beim Aufbau einer direkten Kommunikationsbeziehung zwischen Verkäufer und Käufer. Mit der richtigen Werbung besteht nicht der geringste Zweifel daran, wie Sie Ihre Marke auf gute Art und Weise bei vielen Menschen bekannt machen können.
Werbung ist zu einer einfachen Aufgabe geworden, aber unter solchen Umständen, in denen jeder Technologie und das Internet nutzt, ist es schwierig, die Aufmerksamkeit der Menschen über einen längeren Zeitraum auf sich zu ziehen.
Daher ist es in der Werbung ein sehr wichtiges Anliegen, zu wissen, was und wie man es vermitteln soll und wen man fragen muss.
Dies ist einer der wichtigsten Gründe, warum andere so viel Geld ausgeben, um ihre Marke optimal zu bewerben.
Mithilfe attraktiver Werbemittel können Menschen ihre Marken, Produkte und Dienstleistungen ganz einfach und auf tolle Art und Weise bekannt machen.
Unter Werbemedien versteht man verschiedene Medienkanäle, mit denen Marken oder Produkte auf attraktive Weise beworben werden.
Mit Werbemitteln können Werbeinhalte angezeigt und auf viele der besten Arten kommuniziert werden.
Diese Methode umfasst Sprache, Text, Video, Bilder und vieles mehr. Dafür werden viele unterschiedliche Medien genutzt wie z.B. im Zimmer, Online-Radio, TV und so weiter.
Bei KBBI gibt es zwei Arten von Werbung, nämlich Werbung, die Unternehmen dabei hilft, das Interesse der Kunden an den Waren und Dienstleistungen des Unternehmens zu wecken.
Werbung nutzt auch Massenmedien wie Zeitungen, Zeitschriften, Fernsehen und öffentliche Plätze, um die Öffentlichkeit über die beworbenen Waren und Dienstleistungen zu informieren.
Werbemittel werden in zwei Bereiche unterteilt, und zwar wie folgt:
Massenmedien Medienziele zielen neben der Begeisterung für die Umwelt, die Branche, die Arbeit oder sich selbst auf ein breites PublikumNicht-Massenmedien , beschränken die Medien die Leser auf Karrieren, Industriesektoren oder verschiedene andere einzigartige und begrenzte KategorienTipps zur Auswahl des richtigen Werbemittels Bevor Sie Werbemittel einsetzen, müssen Sie bei der Auswahl der Werbemittel wichtige Punkte beachten, damit Sie den größtmöglichen Nutzen erzielen, nämlich:
Zielgruppe Die Art des Produkts oder der Dienstleistung Kapitalrendite Belichtung Barrierefreiheit Zukünftige Vorteile Konkurrenzstrategie Werbemittelmethoden Nachfolgend haben wir die Arten von Werbemittelmethoden, die Sie ausprobieren können, wie folgt zusammengefasst:
1. Druckmedien Printmedien sind die beste Möglichkeit, die Herzen lesefreudiger Menschen zu erobern. Printmedien, denen Sie alle im Alltag häufig begegnen, sind Zeitungen, Zeitschriften, Broschüren, Banner und so weiter.
Sie alle stoßen beim Lesen von Zeitungen auf verschiedene Anzeigen, zum Beispiel Mietanzeigen oder Verkaufsanzeigen. Dies kann dazu beitragen, dass sich Menschen für das Produkt oder die Dienstleistung interessieren und es kaufen.
2. Fernsehmedien Fernsehmedien sind die zweitbeliebteste Möglichkeit, Produkte und Dienstleistungen zu bewerben, um eine Massengruppe zu erreichen. Selbst Menschen, die nicht lesen können, werden die eingeblendete Werbung dennoch wahrnehmen.
Wenn Sie mehr Menschen erreichen möchten, die Ihre Werbung kennen, sind Fernsehmedien die beste Wahl, die Sie nutzen können.
Im Fernsehen werden Videowerbung gezeigt, und es besteht kein Zweifel daran, dass diese Werbung in relativ kurzer Zeit die Aufmerksamkeit der Öffentlichkeit auf sich ziehen wird.
3. Elektronische Medien Als nächstes kommen elektronische Medien wie Newsletter und E-Mails, die die professionellsten und historischsten Möglichkeiten sind, für etwas zu werben.
Elektronische Medien sind nur eingeschränkt nutzbar und erreichen nur bestimmte Personen.
Zu den grundlegendsten elektronischen Werbemedien gehören Videoaufzeichnungen, Multimedia-Präsentationen, Audioaufzeichnungen, CD-ROMs, Multimedia-Präsentationen, Online-Inhalte usw.
Digitale Medien sind die neueste Ergänzung, die in elektronischen Medien eingesetzt werden kann, und stellen heutzutage die wirkungsvollste Werbung dar.
4. Ereignisse und Erlebnisse Als nächstes folgen Veranstaltungen und Erlebnisse. Was das Interesse der Menschen an Werbung weckt, sind die Aktivitäten und Erlebnisse.
Es kommt häufig vor, dass einige Unternehmen und beworbene Produkte eine der Veranstaltungen sponsern, indem sie kostenlose Muster zur Verfügung stellen oder als Erlebnis ausstellen.
Dies kann der beste Weg sein, Produktvertrauen bei Kunden aufzubauen.
5. Radiomedien Die fünfte Werbemethode, die Sie ausprobieren können, ist die Verwendung von Radiomedien. Werbung für das Unternehmen kann problemlos von verschiedenen mit dem Radiosender verbundenen Sendern ausgestrahlt werden.
In letzter Zeit sind UKW-Radiosender populär geworden, die Sie als Gelegenheit nutzen können, Werbung auf diesen Radiosendern anzuzeigen.
6. Digitale Medien Digitale Medien bzw. mobile Medien sind eine nicht minder beliebte Art von Werbeträgern. Dies kann Produktmarken dabei helfen, ihre Online-Reichweite zu optimieren.
Durch die Nutzung digitaler Werbekanäle erreichen Sie Ihre Zielgruppe über Smartphones, Laptops und Tablets.
Digitale Werbemedien helfen Unternehmen dabei, ihre Zielgruppe in verschiedenen sozialen Netzwerken, Suchmaschinen und verschiedenen anderen Anwendungen anzusprechen.
Durch den Einsatz digitaler Werbung können Sie mehr über die Suchanfragen Ihrer Zielgruppe im Internet, ihre Vorlieben, Abneigungen oder Vorlieben erfahren.
Dies kann Ihnen helfen zu messen, ob diese Benutzer die richtige Zielgruppe für Sie sind oder nicht.
Darüber hinaus können Sie die Leistung digitaler Werbung auch mithilfe verschiedener Analysetools überprüfen, die für Unternehmen bei der Steigerung der Lead-Generierung, Conversions, Verkäufe und Gewinne sehr nützlich sein werden.
Nachfolgend finden Sie verschiedene Arten von Online-Werbung aus digitalen Werbemedien, die Sie ausprobieren können, nämlich
Google-Suche PPC AdWords Facebook Bing Twitter tumblr Google Bild Banner Retargeting / Retargeting Blinken (Flash) Handy, Mobiltelefon Im Spiel Reddit AdMob Google Mail E-Mail Video YouTube Instagram Pinterest Werbemittelziele Der Zweck von Werbemitteln besteht darin, das Publikum davon zu überzeugen oder zu beeinflussen, Entscheidungen zu treffen, die der Werbung zugute kommen. Werbefirmen werden in der Regel von Medienunternehmen mit der Produktion und Verbreitung ihrer Werbung beauftragt. Überall, wo man hinschaut, sieht man Werbung: im Fernsehen, in Zeitungen, auf Plakatwänden, im Radio und in Zeitschriften.
Heutzutage ist es ein wichtiger Bestandteil der Handelswerbung. Durch Werbung bewerben Unternehmen oder Personen ihre Waren oder Dienstleistungen. Schließlich ist Werbung eine Benachrichtigung, die dazu dient, die Öffentlichkeit von verschiedenen Waren und Dienstleistungen zu überzeugen, die alle den Verkauf fördern sollen.
Der Zweck von Werbemitteln besteht im Wesentlichen darin, das Publikum dazu einzuladen oder zu beeinflussen, Entscheidungen zu treffen, die der Werbung zugutekommen, also Kunden zum Kauf oder zur Nutzung von Produkten oder Dienstleistungen des Unternehmens zu bewegen.
Normalerweise werden Werbefirmen von den Medien beauftragt, Waren und Produkte zum Verkauf herzustellen und zu vertreiben.
Hier sind drei Werbeziele, die Sie aus drei spezifischen Kontexten betrachten können, nämlich:
1. Kommerzielle Werbung Kommerzielle Werbung hat das Ziel, die Marketingbemühungen für ein verkauftes Produkt zu unterstützen.
Bei kommerzieller Werbung gibt es zwei Arten, nämlich strategische Werbung und taktische Werbung.
Strategische Werbung ist Werbung, die dem Aufbau einer Marke dient, indem der Markenwert und die Vorteile des vermarkteten Produkts analysiert werden.
Bei taktischer Werbung handelt es sich jedoch um Werbung, die darauf abzielt, das Publikum zum Kauf eines vermarkteten Produkts zu ermutigen.
2. Unternehmenswerbung Unternehmens- oder Unternehmenswerbung gilt als wirksame Strategie zur Stärkung des Unternehmensimages.
Ziel ist es, im Zusammenhang mit verschiedenen Marketingstrategieinstrumenten dazu beizutragen, ein positives Image für die von bestimmten Unternehmen verkauften Produkte zu schaffen
3. Werbung im öffentlichen Dienst Gemeinnützige Werbung ist eine soziale Anstrengung, die darauf abzielt, eine populäre Idee in einem wichtigen Bereich der Gesellschaft einzuführen.
Heutzutage findet man sie häufig in verschiedenen staatlichen Stellen, etwa in Aufrufen, nicht korrupt zu sein, sich von Drogen fernzuhalten usw.
Werbemittelfunktion Die Funktion von Werbemitteln besteht in der Verkaufsförderung, genauer gesagt darin, die breite Öffentlichkeit über eine Ware oder Dienstleistung zu informieren, um diese Zielgruppe bei der Entscheidung über das angebotene Produkt zu beeinflussen.
Laut dem Buch Marketing Communication Through Visual Design (2018) von Maria Fitriah bietet Terence A. Shimp fünf Funktionen der Werbung, nämlich:
Informieren (Auskunft geben) Werbung muss Verbraucher über Produktmarken, Produktverwendungen, Produktvor- und -nachteile usw. in Bezug auf die vom Unternehmen verkauften Produkte informieren.Überzeugen (Überzeugen) , Effektive Werbung kann Verbraucher dazu einladen, das Produkt auszuprobieren oder die beworbene Dienstleistung zu nutzenErinnern (Erinnern) In der Werbung müssen Sie den guten Namen der Unternehmensmarke wahren und einen interessanten Titel bereitstellen, der es den Verbrauchern leicht macht, sich daran zu erinnern.Mehrwert schaffen (Mehrwert bieten) Dies geschieht durch Beeinflussung der Verbraucherwahrnehmung. Durch effektive Werbung wird die Produktmarke als eleganter, stilvoller, prestigeträchtiger und der Konkurrenz überlegen wahrgenommenAssistieren (Begleiten) Werbung muss ein Begleiter sein, der die verschiedenen Bemühungen des Unternehmens bei der Durchführung des Marketingkommunikationsprozesses erleichtertWerbestrategie in der Wirtschaft Laut Klotler und Keller (in Priansa 2017 Seite 183) müssen Werbemanager bei der Entwicklung von Strategien und der Gestaltung von Werbeprogrammen immer damit beginnen, den Zielmarkt und die Kaufmotive zu identifizieren.
Als nächstes müssen Werbemanager fünf Hauptentscheidungen bei der Erstellung von Werbestrategien und -programmen treffen, die normalerweise als 5M abgekürzt werden. Hier sind die Erklärungen:
Mission, was ist das konkrete Ziel oder die Mission der Werbung? Geld, wie viel Geld oder Geld wird verwendet? Nachricht, was ist die Hauptbotschaft, die Sie sagen möchten? Medien, welche Medien werden verwendet? Messung, wie bewertet man die Ergebnisse der Werbung? Vor- und Nachteile von Print- und Rundfunkwerbemitteln Im Folgenden sind die Vor- und Nachteile von Printmedien und Rundfunkmedien aufgeführt, darunter:
Werbung in Printmedien Im Folgenden sind die Vor- und Nachteile der Werbung in Printmedien aufgeführt, nämlich:
1. Magazin Die Vor- und Nachteile von Magazin-Printmedien sind:
Kelebihan:
Fähigkeit, spezifische Zielgruppen anzusprechen Das Magazin zeichnet sich durch seine Langlebigkeit und hohe Leserschaft aus Attraktive Druckqualität und Farben Aufgrund des flexiblen Formats des Magazins variieren die Anzeigengrößen Kann Zeitschriften zum Einfügen von Werbung verwenden Mangel:
Teuerer Preis Zeitschriftenanzeigen müssen 1 bis 3 Monate vor dem Erscheinungstermin eingereicht werden Zu dicht 2. Zeitung Die Vor- und Nachteile von Zeitungsprintmedien sind:
Kelebihan:
Zeitungen bieten umfassende Berichterstattung Lässt sich schnell erledigen Anzeigen können schnell und einfach geändert werden Zeitungen sind für Leser sehr interessant Sondereditionen ermöglichen eine präzise Zielerfassung Die meisten Zeitungen sind geografisch ausgerichtet Mangel:
Zeitungen haben kein so langes Lesealter wie Zeitschriften Die nationale Werbung muss für jeden Zeitungsverlag separat abgewickelt werden Bei verschiedenen Zeitungen gibt es große Unterschiede in der Druckqualität und Farbe Werbung in Rundfunkmedien Im Folgenden sind die Vor- und Nachteile der Rundfunkwerbung aufgeführt, nämlich:
1. Fernsehen Die Vor- und Nachteile von Fernseh-Printmedien sind:
Kelebihan:
Fernsehen ist recht kosteneffizient Das Fernsehen ermöglicht die Demonstration von Produkten und Dienstleistungen Fernsehen ist anpassungsfähig und ermöglicht Kombinationen aus Ton, Farbe und Bewegung Es fällt den Zuschauern schwer, den Blick von einem Werbespot abzuwenden Mangel:
Die Produktionskosten sind teuer Mit der Fernbedienung haben die Zuschauer viel Zeit, den Sender zu wechseln Verstärkter Einsatz von Werbeankündigungen durch Netzwerke, um Zuschauer zum Zuschauen zu verleiten sukzessive Programmpromotionen und zunehmende Kurzwerbespots 2. Radio Die Vor- und Nachteile von Radio-Printmedien sind:
Kelebihan:
Radio ist praktisch, Werbung kann nahezu wann immer gewünscht eingeblendet werden Radiowerbung ist relativ kostengünstig zu produzieren Radio kann bestimmte Zielgruppen erreichen Mangel:
Radio ist nur ein Medium, das nur von Radiohörern gehört werden kann Die hohe Fragmentierung des Publikums ist auf die große Anzahl von Radiosendern zurückzuführen Die wichtige Rolle von Werbemedien Generell spielen Werbemittel für alle Unternehmen eine große Rolle im Marketing und Geschäft.
Marketing ist die Aktivität der Erstellung und Nutzung von Inhalten, die Menschen neugierig machen, Produkte (Waren oder Dienstleistungen) zu bewerben.
Mit Hilfe solch attraktiver Werbemittelkanäle wird das Unternehmen nicht sicher sein, Verkäufe zu tätigen.
Werbebudget, Unternehmensrichtlinien, Kundendemografie und Ziele sind wichtige Faktoren, die bestimmen, welche Medienoptionen ein Unternehmen im Laufe der Zeit wählen wird.
Fragen und Antworten zum Thema Werbemittel Nachfolgend haben wir einige häufig gestellte Fragen zum Thema Werbemittel wie folgt zusammengefasst:
1. Welchen Nutzen hat Werbung für die Gesellschaft? Im Allgemeinen besteht der Nutzen von Werbung für die Gesellschaft darin, dass sie Kunden zu Waren und Dienstleistungen motiviert, darüber hinaus aber auch das Interesse und die Aufmerksamkeit der Kunden für Waren und Dienstleistungen weckt.
2. Was ist ein Beispiel für eine Benachrichtigungsanzeige? Beispiele für Benachrichtigungsanzeigen, mit denen Sie durchaus vertraut sind, sind Anzeigen zu Einladungen zu Zivildiensten, Verlustanzeigen usw. Ein Beispiel für eine Verlustbenachrichtigungsanzeige ist „Verlust eines Beat-Motorrads mit Kennzeichen A 7658 BVI, Kontaktnummer 0897634568“.
Abschluss Werbung ist eine Benachrichtigung, die dazu dient, die Öffentlichkeit über eine Dienstleistung oder ein Produkt zu informieren. Der Zweck der Werbung besteht darin, das Publikum zu überzeugen oder zu beeinflussen, Entscheidungen über die angebotenen Produkte zu treffen.
Unter Werbemedien versteht man verschiedene Medienkanäle, mit denen Marken oder Produkte auf attraktive Weise beworben werden. Mit Werbemitteln können Werbeinhalte angezeigt und auf viele der besten Arten kommuniziert werden.
Das ist der Artikel über Werbemittel, Definitionen und Ziele für Unternehmen. Wir hoffen, dass die oben besprochenen Informationen für Sie alle nützlich und hilfreich sein können.
Hallo, ich bin Lovata, ich bin nicht Ai, aber ich bin Content-Autorin für SEO, Technologie, Finanzen, Reisen, Kochrezepte und andere. Ich hoffe, dass dies für alle meine Freunde nützlich sein kann. Danke