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Influencer-Marketing-Strategie 100 % erfolgreich Rancakmedia.com – Sie möchten Ihr Produkt bewerben, sind sich aber noch unsicher, keine Sorge, wir besprechen Strategien Influencer-Marketing damit Sie nicht zögern, Ihr Produkt erneut zu bewerben.
In der digitalen Welt ist es nichts Ungewöhnliches, Influencer einzuladen, sich an Marketingtaktiken zu beteiligen. Es hat sich gezeigt, dass Influencer-Marketing den Umsatz steigern und sogar das Bewusstsein der Verbraucher für die auf dem Markt vermarkteten Produkte steigern kann. Influencer-Marketing
Soziale Medien sind aufgrund ihrer Geschwindigkeit bei der Informationsverbreitung der Hauptkanal für die Umsetzung dieser Influencer-Marketingstrategie. Wie sehr ist das eigentlich eine Strategie? Wie bedient man es?
Was ist eine Influencer-Marketing-Strategie? Beim Influencer-Marketing handelt es sich größtenteils um Social-Media-Werbung, die sich auf Prominente und andere bekannte Persönlichkeiten verlässt, um für bestimmte Produkte oder Dienstleistungen zu werben.
Influencer können Personen oder Gruppen sein, die für Produktfunktionen als geeignet erachtet werden. Eventuell auch ein Experte, der die zu bewerbende Ware vertreten kann.
Bisher wird die Influencer-Marketing-Strategie eingesetzt, weil sie als effektiv gilt. Was dies verursacht: Aufgrund des Vertrauens, das ihre Follower ihnen entgegenbringen, haben Influencer ihre eigenen persönlichen Marken aufgebaut.
Wenn also ein Influencer ein Produkt empfiehlt, ist die Wahrscheinlichkeit höher, dass viele seiner Fans es kaufen, und einige kennen vielleicht sogar die Marke.
Arten von Influencer-Marketingstrategien Betont die Influencer-Marketingstrategie immer die positive Seite eines Produkts? Das scheint nicht der Fall zu sein. Im Allgemeinen wenden Marken verschiedene Taktiken an, wie zum Beispiel die folgenden:
Rabattcode Wie oft haben Sie Beiträge von Social-Media-Influencern gesehen, die exklusive Rabattcodes für Produkte anbieten, die Sie kaufen möchten? Dies ist eine Influencer-basierte Marketingstrategie.
Was zeichnet diesen besonderen Code aus? Es wird davon ausgegangen, dass dieser einzigartige Code eine Win-Win-Lösung darstellt, um den Verkauf zu fördern, indem er beim Kunden Rabatte anlockt.
Marken können auf einen Blick erkennen, welchen Einfluss jeder Influencer auf die Werbung für ihr Produkt hat.
Wenn Sie also aufpassen, ist der Code, der jedem Influencer gegeben wird, nicht derselbe, sondern unterschiedlich, um den Überwachungsprozess zu vereinfachen. Mit diesem Code ist es auch möglich, die Anzahl der Besucher auf der Website einer Marke zu erhöhen.
Giveaway oder Wettbewerb Die nächste Technik für die Zusammenarbeit mit Influencern besteht darin, ein Giveaway oder einen Wettbewerb zu veranstalten.
Welche Vorteile ziehen Marken aus dieser Partnerschaft? Erstens werden das Social-Media-Engagement und die Follower der Marke erheblich zunehmen.
Zweitens steigt die Wahrscheinlichkeit, dass Kunden die Dienstleistung nutzen oder das Produkt kaufen.
Generell gibt es bei Giveaways und Wettbewerben, an denen Influencer beteiligt sind, verschiedene Formen. Im Allgemeinen werden diese Turniere mit leichten Anforderungen durchgeführt. Je einfacher die Bedingungen, desto mehr Teilnehmer nehmen am Turnier teil.
Zu den angebotenen Parametern gehören in der Regel: Freunde markieren, Kommentare schreiben, Beiträgen folgen, liken und teilen sowie einzigartige Inhalte erstellen.
Schritte zur Umsetzung einer Influencer-Marketingstrategie Möchten Sie eine Kampagne erstellen und Influencer in den Prozess einbeziehen? Influencer Marketing Hub empfiehlt für den Einstieg die folgenden Schritte:
Definieren Sie die Zielgruppe Wenn Sie wissen, wem Sie Ihre Produkte kaufen oder Ihre Dienstleistungen nutzen möchten, ist es einfacher, Influencer zu finden, die gut zu dieser Gruppe passen.
Sie können herausfinden, wer Ihre Artikel gekauft hat, wenn Sie dies noch nie zuvor getan haben.
Wenn Sie beispielsweise Nahrungsergänzungsmittel für Kinder anbieten möchten, müssen Sie Frauen, die bereits Kinder haben, als potenziellen Kundenstamm ansprechen. Dies geschieht, weil Eltern und nicht Kinder die Hauptkonsumenten von Kinderprodukten sind.
Setze Ziele Der erste Schritt bei der Umsetzung einer Influencer-Marketingstrategie besteht darin, Ihre gewünschte Zielgruppe zu bestimmen. Die Marketingstrategie, mit der jedes spezifische Ziel erreicht wird, ist einzigartig.
Lassen Sie nicht zu, dass die von Ihnen gesetzten Ziele durch eine unangemessene Vorgehensweise erreicht werden. Nutzen Sie Gutscheincodes, die nur auf Unternehmensseiten einlösbar sind, als Beispiel dafür, wie Influencer Ihnen dabei helfen können, den Umsatz und den Traffic auf Ihrer Website zu steigern.
Durch die direkte Beratung eines Influencers mit einem Unternehmen kann natürlich eine Influencer-Marketingstrategie erstellt und dem Influencer ein detailliertes Briefing vorgelegt werden.
Es ist jedoch eine gute Idee, erneut mit den Influencern, mit denen Sie zusammenarbeiten möchten, über die Strategie des Unternehmens zu sprechen. Warum? Influencer haben ein tieferes Verständnis für ihr Publikum, die Arten von Material, die gut funktionieren, und die besten Methoden, um diese Inhalte zu bewerben.
Indem er darüber spricht, wird der Influencer auf jeden Fall die richtige Hilfestellung leisten, um eine erfolgreiche Kampagne zur Erreichung des Ziels zu erstellen. Darüber hinaus liefern Gespräche mit diesen Influencern den Vermarktern auch Informationen darüber, wie sie in den sozialen Medien mit ihrer Zielgruppe in Kontakt treten.
Wählen Sie den richtigen Influencer Fast alle Social-Media-Nutzer möchten Influencer werden. Ihre Ziele könnten darin bestehen, eine große Fangemeinde zu gewinnen, Sponsoren zu gewinnen und sich online einen Namen zu machen.
Daher gibt es viele Accounts, die das alles schnell erreichen wollen, vor allem Fake-Follower, Fake-Likes und Fake-Kommentare. Aufgrund der großen Zahl an Fake-Accounts, die bereits im Umlauf sind, ist es sehr schwierig, Social Influencer zu finden, die bei Null anfangen.
Die Auswahl des richtigen Influencers muss sorgfältig erfolgen. Schauen Sie sich die Anzahl der Personen an, die ihnen folgen, den Grad des Engagements und sogar die Art des Materials, das sie veröffentlichen. Lassen Sie nicht zu, dass Marken von Einzelpersonen getäuscht werden, die sich wie Influencer verhalten, aber scheinbar überhaupt keine Wirkung haben und die Kampagne am Ende scheitert.
Messen Sie Kampagnenergebnisse Wie lässt sich der Erfolg einer gemeinsam mit Influencern durchgeführten Kampagne ermitteln? Versuchen Sie, Mengen oder Prozentsätze zu berechnen, sie in einen Bericht einzugeben und zu vergleichen.
Was ist die Berechnung? Sie können damit beginnen, Follower zu gewinnen, den Traffic auf der Website zu erhöhen, die Kaufraten zu steigern und das Engagement innerhalb eines bestimmten Zeitraums zu steigern.
Wenn ja, nehmen Sie es in den Bericht auf und vergleichen Sie es mit anderen einflussreichen Personen, um daraus zu lernen. Indem Sie alle Ergebnisse verfolgen, können Sie möglicherweise Influencer des gleichen Typs finden oder sie sogar bitten, erneut zusammenzuarbeiten.
Je detaillierter Ihre Notizen sind, desto einfacher wird es in Zukunft sein, einflussreiche Personen zu finden. Sind Sie also bereit, eine Influencer-Marketingstrategie zu übernehmen? Eine Karriere im Marketing könnte das Richtige für Sie sein.
Vorteile der Influencer-Marketingstrategie für die Unternehmensförderung Auch wenn soziale Medien derzeit kostenpflichtige Werbedienste anbieten, die die richtigen Kunden mit großer Reichweite ansprechen können, entscheiden sich immer noch viele Geschäftsinhaber dafür, ihre Produkte über Influencer-Dienste zu bewerben.
Denn mit der Influencer-Marketing-Strategie können Kunden erreicht werden, die sich durch Werbeaktionen von Influencern leicht überzeugen lassen. Dadurch ist es einfacher, den Umsatz zu steigern.
Darüber hinaus profitieren Unternehmen noch mehr von diesen Vorteilen, wenn sie stattdessen Influencer-Marketing nutzen.
Erreichen Sie mehr Verbraucher Dank der weit verbreiteten Nutzung des Internets entscheiden sich viele Menschen mittlerweile dafür, ihre Social-Media-Konten zu überprüfen, anstatt Werbung oder Nachrichten im Fernsehen anzusehen. Influencer können Werbelücken im Internet schließen, indem sie Werbedienstleistungen in Form von Empfehlungen oder gesponserten Werbeaktionen anbieten, und diese Gelegenheit können sie nutzen.
Aufgrund der großen Zeit, die Indonesier in sozialen Medien verbringen (durchschnittlich 3,5 Stunden pro Tag), werden Internetnutzer ständig mit Influencer-Marketing-Anzeigen aus verschiedenen Quellen bombardiert. Wenn der ausgewählte Influencer außerdem über eine einzigartige und interessante Influencer-Marketingstrategie verfügt, ist die Wahrscheinlichkeit höher, dass Social-Media-Nutzer seine Produkte sehen.
Einführung breiterer Produkte Um öffentliche Aufmerksamkeit zu erregen und neue Produkte auf den Markt zu bringen, benötigen Unternehmen viel Werbung und Marketing. Neben der Produktion verschiedener Werbeanzeigen im Fernsehen oder auf Werbetafeln können Unternehmer auch Influencer-Dienste nutzen, um neu gestartete Veranstaltungen und Produkte bekannt zu machen.
Aufgrund der schnellen Informationsverbreitung im Internet ist Influencer-Marketing eine gute Möglichkeit, potenzielle Käufer in kürzerer Zeit als mit herkömmlicher Werbung zu beeinflussen.
Wenn Sie Influencer einsetzen, die Experten in der Branche sind, in der Sie tätig sind, ist die Wahrscheinlichkeit höher, dass Kunden Ihr Produkt aufgrund des Vertrauens kaufen. Dies gilt insbesondere für weibliche Käufer, die eher als Männer etwas kaufen, was ihnen ihr bevorzugter Social-Media-Influencer empfiehlt.
Wenn der Influencer außerdem eine enge Beziehung zu den Followern hat, ist es definitiv einfacher, bestimmte Produkte zu bewerten und zu bewerben. Menschen hören einem Influencer eher zu, wenn er oder sie das Produkt schon lange nutzt und die gleichen Probleme hat wie viele seiner Follower.
Näher am Verbraucher Ein Influencer hat im Allgemeinen eine starke Beziehung zu seinen Followern, insbesondere wenn der Influencer häufig mit anderen Social-Media-Nutzern interagiert.
Dennoch müssen Führungskräfte auch den richtigen Influencer auswählen und sich auf die Zielgruppe ausrichten. Eine Möglichkeit besteht darin, Influencer zu finden, die Ihre Arbeit wirklich schätzen und Ihr Produkt sogar unaufgefordert unterstützen.
Dies kann zweifellos leichter das Vertrauen der Kunden in Ihre Waren aufbauen, ohne dass Werbung geschaltet werden muss. Darüber hinaus bietet die Tatsache, dass Influencer Ihr Produkt tatsächlich nutzen, im Allgemeinen eine umfassendere Bewertung, und Käufer werden natürlich die Verbesserungen und die Überlegenheit des Originalprodukts erleben.
Verkaufszahlen steigern Das Hauptziel des Influencer-Marketings besteht darin, das Bewusstsein der Kunden für die Existenz einer Marke zu steigern. Daher ist es einfacher, Produkte zu verkaufen, wenn ein Influencer viele Follower hat.
Auch Follower im Internet interessieren sich mitunter für die Produkte, die diese Influencer verwenden und welche bei der Anwendung gut funktionieren. Dies weckt das Interesse ihrer Fans und ermutigt sie, nach den von ihr verwendeten Produkten zu fragen, sodass die Influencerin unweigerlich Informationen über die von ihr verwendeten Produkte preisgibt.
Diese Strategie gibt vielen Führungskräften mehr Vertrauen in das Potenzial des Influencer-Marketings, ihre Follower zum Kauf von Waren zu bewegen. Für Verkäufer ist dies eine Win-Win-Situation, da Influencer mit kleinen Vermögensbeträgen erhebliche soziale Wirkung erzielen können.
Je mehr Influencer oder Internetnutzer Ihre Produkte empfehlen, desto schneller steigt der Umsatz.
Arten von Influencer-Marketingstrategien Die große Zahl aktiver Social-Media-Nutzer hat schließlich viele Künstler hervorgebracht, die unterschiedlich viele Follower haben, ihre Follower aber dennoch durch das von ihnen erstellte Material beeinflussen können.
Als Ausgangspunkt können Social-Media-Nutzer das von ihnen produzierte Material, die Interaktionen, die sie haben, und die Art und Weise, wie Inhalte gemäß ihren Vorlieben verbreitet werden, als unterstützende Aspekte bei der Auswahl ihrer bevorzugten Influencer betrachten.
Influencer mit Zehntausenden von Fans haben möglicherweise ein höheres Maß an Interaktion mit dem von ihnen geposteten Material, sei es in Form von Likes oder Kommentaren.
Auch wenn Social Media selbst über eine eigene Verteilung verschiedener Influencer verfügt, lässt sich dies anhand der Anzahl der Follower erkennen,
Nano-Influencer Nano-Influencer sind Personen mit weniger als 10.000 Followern und gehören zu den häufigsten Social-Influencern.
Dennoch haben diese Art von Influencern im Allgemeinen ein gutes Engagement, da sie regelmäßig mit ihren Followern in Kontakt treten, indem sie auf Kommentare antworten.
Darüber hinaus reagieren diese Influencer häufig auf die Herausforderungen ihrer Fans und fördern so eine engere Beziehung zwischen ihnen und dem Publikum des Influencers.
Mikro-Influencer Über die Nano-Influencer hinaus gibt es auch Mikro-Influencer mit mehr als 10.000 – 100.000 Followern.
Mikro-Influencer haben die Macht, Menschen zum Kauf oder zur Nutzung der von ihnen beworbenen Produkte zu bewegen, weil sie den Menschen nahe stehen, die ihnen folgen.
Eine Umfrage ergab, dass 82 % der Follower eines Mikro-Influencers dasselbe Produkt kaufen würden, wenn der Mikro-Influencer es selbst empfehlen würde.
Infolgedessen entstehen Nischennetzwerke von Mikro-Influencern rund um Nischenthemen. Wenn Mikro-Influencer die Anforderungen ihrer Follower verstehen, wird es ihnen daher sicherlich leicht fallen, Inhalte zu produzieren und Influencer-Marketing entsprechend den Wünschen ihrer Kunden durchzuführen.
Makro-Influencer-Marketingstrategie Durchschnittlich 100.000 Menschen folgen den Social-Media-Profilen berühmter Persönlichkeiten und Influencer. Bei einer so großen Anzahl an Followern ist es für Influencer natürlich einfacher, bestimmte Produkte einer breiten Fangemeinde zugänglich zu machen und sich nicht nur auf eine bestimmte Gruppe oder ein bestimmtes Thema festzulegen.
Makro-Influencer können aufgrund der großen Anzahl an Followern einfacher und effektiver mit ihren Followern kommunizieren.
Eine Möglichkeit besteht darin, die Live-Übertragungsfunktion in den sozialen Medien zu nutzen, um Follower zu begrüßen und innerhalb eines bestimmten Zeitraums Diskussionsrunden abzuhalten. Makro-Influencer werden auch häufig gebeten, an großen Veranstaltungen wie Talkshows oder Podcasts teilzunehmen, um mehr Menschen zu erreichen und mehr Aufmerksamkeit zu erhalten.
Mega-Influencer-Marketingstrategie Mehr Menschen werden Ihnen folgen, wenn Ihr Influencer berühmt ist. Mega-Influencer sind da natürlich keine Ausnahme.
Ein Mega-Influencer hat typischerweise eine Fangemeinde von bis zu einer Million Menschen, was eine größere und vielfältigere Verbraucherbasis umfasst.
In Wirklichkeit ist es für einen großen Influencer unmöglich, Fans aus anderen Ländern zu haben, die sich für die von ihm erstellten Inhalte interessieren.
Auch wenn Maga-Influencer nicht so viele Produkte verkaufen wie andere Influencer, haben sie dennoch einen großen Einfluss, der dazu beitragen kann, die Bekanntheit einer Marke schnell zu verbreiten.
Ein Mega-Influencer wird aufgrund der großen Anzahl von Menschen, die ihm folgen, und seines großen Einflusses eine hohe Engagement-Rate haben.
Bevor Unternehmer entscheiden, wie viel Geld sie für Influencer-Marketing ausgeben möchten, sollten sie darüber nachdenken, welche Gegenleistung sie dafür erhalten.
FAQ Nachfolgend finden Sie ein Beispiel für Fragen und Antworten zu Influencer-Marketingstrategien:
Warum sollten wir Influencer einsetzen? Influencer steigern nicht nur das Vertrauen ihrer Follower in ein Unternehmen. Auch Influencer haben einen direkten Einfluss auf ihre Follower. Dadurch werden die von einem Influencer befürworteten Produkte oder Dienstleistungen bei seinen Followern gut bekannt und im Gedächtnis bleiben.
Abschluss Marketing Influencer ist eine Social-Media-Werbung, die auf Prominente und andere bekannte Persönlichkeiten setzt, um für bestimmte Produkte oder Dienstleistungen zu werben. Es hat sich gezeigt, dass Influencer-Marketing den Umsatz steigern und sogar das Bewusstsein der Verbraucher für die vermarkteten Produkte steigern kann.
Verschiedene Arten von Influencer-Marketingstrategien reichen von Rabattcodes bis hin zu Wettbewerben und Werbegeschenken. Generell gibt es bei Giveaways und Wettbewerben, an denen Influencer beteiligt sind, verschiedene Formen. Je einfacher die Bedingungen, desto mehr Teilnehmer nehmen am Turnier teil.
Hallo, ich möchte mich vorstellen, Lutfi Hulasoh, ich bin Autor und Techno-Blogger. Ich begann, einen persönlichen Blog zu erstellen und informative Artikel über die neuesten Trends und Entwicklungen in der Technologie zu schreiben. Meine Texte decken ein breites Themenspektrum ab, von mobilen Anwendungen bis hin zu künstlicher Intelligenz, und ich kann auch leicht verständliche Erklärungen liefern, um den Lesern das Verständnis komplexer Konzepte zu erleichtern.